It is very rare for a brand to open their doors and allow you in for a full behind the scenes no holds barred sneak peek. And bloggers, editors and socialites alike enjoyed an evening in New York City's infamous Diamond District sipping Champagne and learning all about the history of the Asscher Diamond Company run by Fifth and Sixth Generation Asschers upholding a 160 year old tradition of Diamond excellence and innovation. Over 90% of Royal Asscher Diamonds are above VS2 clarity!
An Amazing History:
|Edward Asscher stands in front of a photo of his Grandfather, Joseph Asscher as he cleaves the Cullinan Diamond|
|Replica of the Imperial State Crown which contains the Cullinan 1 and 2 Diamonds|
The replica for Kate Middleton's Diamond Tiara was also on display and while this isn’t Kate’s official tiara, nor is it the tiara she wore on her wedding day, the tiara was inspired by Kate and is an absolute stunner! (See Photo Below):
|Kate Middleton Tiara designed by Royal Asscher’s Reena Ahluwalia|
The Stars of Africa Collection (named after the largest Diamond ever found, The Star of Africa (aka Cullinan Diamond), is a fundraising initiative launched in 2009, to improve the infrastructure in Africa by creating funding for healthcare, education and self-sufficiency programs with a portion of the proceeds from each piece in the Stars of Africa Collection. The collection is incredibly fashion forward (it includes rings, pendants, cufflinks, colliers and earrings) and have been fondly nicknamed by many 'The Diamond Snow Globes' as the Diamonds are suspended in a silicone fluid that allows them to appear to float.
I have to admit to being a bit obsessed with this collection, as it combines two joys of mine, Diamonds (which are certainly this April Baby's best friend) and GIVING. I got to meet Lita Asccher, Royal Asscher's President, during the Champagne and Diamond's event and her passion for helping the people of Sierra Leone is very much infectious!
The Diamond Empowerment Fund - A non-profit international organization
|Left: Lita Asscher Right: Edward Asscher, Father and Daughter face behind the Royal Asscher Brand|
Had my camera had burst mode, I would have caught a very sweet kiss on the cheek that Edward gave Lita!
|Left: Lita Asscher, Center: Ascending Butterfly, Right: Edward Asscher|
|Left: Ascending Butterfly, Center: Edward Asscher, Right: Mama Butterfly|
I love that Royal Asscher is where Luxury meets Heart. The Asscher Family is incredibly down-to-earth, Socially Conscious, Innovative and Fun. I have to say living in the City that Never Sleeps has its perks, but this evening of Champagne and Diamonds, wasn't just another night in New York City, it was an honor and a pleasure! You can stay updated with Royal Asscher on both Facebook and Twitter or sign up for their newsletter.