Friday, November 9, 2012

A win/win way to help in the #HurricaneSandy Relief Efforts via @Sakroots!

Like most of you, I get tons of  'PR Noise' in my inbox (especially at this time of year) and I rarely share emails I receive in their entirety here, but this one was too good not to share. Since 2009 I have been sharing about Brands that give back. In fact for my first year of blogging I wasn't even PR friendly, I wanted collaborations to be meaningful in ways that are bigger than the obvious, and one of the first brands to ask what if what I was asking you to cover was part of a give back initiative? That's when a light bulb clicked and I made my first brand collaboration. The same still holds true now, you have never once seen a 'what the celebs are wearing' post here. I live in New York and cover Fashion Week as an iconic part of what being a New Yorker City based Lifestyle Blogger sees, but what celebs wear, don't interest me, unless it's something they wore when they were giving back.

Ascending Butterfly has come a long way since 2009, we have collaborated with numerous brands, but a select core group are featured more often by us than others. The long term relationships I've built with some brands is because I believe in the quality and durability of the products they offer and that I respect and admire the company's principles. I love Brands that give back, especially ones that do so year round. And when a Brand I love does something that helps MY own community, I have to help them spread the word!

I tried to enlarge the graphic in the post, but it goes beyond the screen width for text so even though you can press on it to make it bigger, I wanted to share the message so it didn't get lost! The Sak Brand Group (who have collaborated with us often throughout the years for our regular feature 'Featured Monthly Handbag in the Spotlight'), is a New York and New Jersey based company, to assist in the Hurricane Sandy Relief Efforts, they are donating 10% of online sales to the Mayor's Fund to Advance New York City, where 100% of donations are dispersed to relief efforts and organizations! How cool is that? You get a fab brand new handbag that you wanted anyway AND you get to make a difference for people who really need it. Right now there are so many New Yorkers in Shelters after getting hit by BOTH Hurricane Sandy and the Nor-Easter snow storm 'Athena'!

My Take:

People think of New York City as the 'Fashion Capital of the World', and I can tell you waking up in a shelter doesn't feel so 'fashionable', but helping people in such a simple way certainly is. Please consider The Sak, sakroots and Elliot Lucca for your holiday gift giving this season. You are getting your family and friends amazing gifts they will love and that will last (let's face it accessories not only make the outfit but expand your wardrobe), but you will also be making a real difference!

Get Social With It: 

Not buying right now but still want to help?

They have posted this message on their Facebook Page and Twitter Stream @Sakroots, please consider a social media share to your own networks, the more we spread the word, the more help displaced families due to Hurricane Sandy can receive.

Let's call this Give Back Friday Butterflies! I thank you in advance for spreading the word about this message!

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FTC Disclosure: This is NOT a sponsored post. This post has not been compensated, nor am I Brand Ambassador! We collaborate with the Sak Brand Group on a frequent basis, however all opinions are 100% my own and we have featured brands with giving initatives since 2009.


  1. What a great way to give back,I love elliot lucca bags and the sak so if I can find anything i want for myslef or family for the hoildays.I call that a win win !!Thanks for the heads up.

  2. @Big Happy Buddha - I love supporting Brands that are doing something to give back! Happy Shopping!

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