Tuesday, February 19, 2013

B-READY for the Stroller Fashion Show!

Fashion Week in New York City wasn't the only place where you could see new colors and fashions on the runway! Even in baby land there were Fashion Makeovers this month, and not just one but 3 new hot colors! This year’s hottest shades — bright copper, mossy green and slate gray — will be the featured fashions on BRITAX’s line of B-READY strollers. BRITAX blended fashion forecasting with customer research to identify and showcase these three new colors in 2013 on its popular B-READY stroller.

Check them out:

Britax B-READY Stroller in newest fabric color 'Copper'

Britax B-READY Stroller in newest fabric color 'Moss'

Britax B-READY Stroller in newest fabric color 'Slate'

“Our fashion selection strategy involves more than just changing or mixing primary colors,” said Davis. “At BRITAX, we draw inspiration from fashion research, listen carefully to our customers, and then bring colors that appeal to a parent’s sense of style. Together, these three new colors complement our evolving, fashion-forward stroller line.” ~ Michelle Davis, Director of Fashion Design, BRITAX

According to Michelle Davis, Director of Fashion Design at BRITAX, the B-READY’s new slate (gray) color frequently appears in home interiors, as families move beyond basic neutrals in search of a stately shade to complement a range of colors. BRITAX selected moss because the green hue is trending upward in apparel and accessories. Copper is increasingly popular as a chic accent in jewelry and decorative metals. So now your stroller can actually blend in and integrate with your decor and lifestyle!

Besides being chic, the B-READY stroller features foam-filled rubber tires and four-point suspension to provide a smooth ride. Baby can comfortably and safely ride from age 6 months (or from birth, when used with an infant car seat) up to 55 pounds.

The top-selling single modular stroller supports growing families with its integrated CLICK & GO system. It easily converts into 14 configurations that can carry one or two children using any combination of the top seat, 2nd seat, bassinet and infant car seats (sold separately). Additionally, its reversible top seat accommodates four recline positions.

The BRITAX B-READY’s (MSRP: $499.99) sleek new fashions will be available online and in independent and major retailers this February.

My Take:

With a look that both mom and baby can wear straight off the runway, what's NOT to love? I'm evenly tied between the three colors to be honest, but was toying with changing my living room over and painting the walls gray so the timing on the new slate gray couldn't be more perfect!

Which is your favorite new color Butterfly? Sound off with a comment here, who knows, maybe we'll even see a giveaway of one of the new colors here soon!

˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙

FTC Disclosure: This is a sponsored post. I am a Britax Latina Advisory Board Member and Hispanic Digital Outreach Blogger. All opinions, ideas, and stories are 100% my own. You can connect with BRITAX on Twitter and Facebook.


  1. I love the copper, but I have to say the slate is my favorite. I want a purse in that color.

  2. I love this new trends of making every day items more chic. We all want to feel like fashion mavens even when we are just doing errands.