Wednesday, October 10, 2012

Highlights from the 2012 Fashion Forward Conference!



After having spent the bulk of this year in the hospital, it took awhile for me to ramp up again, but one of the things that has greatly helped me get back to up to speed professionally are the Industy Conferences that I have been able to attend. Being around other Bloggers helped to re-energize me and hearing such amazing speakers this year has me more motivated than ever to help grow the Ascending Butterfly community even bigger and better than ever. With the advent of a New Year very swiftly approaching, the Conferences I've attended have given me the impetus to truly change my goal setting and aim higher than I ever dreamed possible!

When I attended BlogHer in 2010, one of the co-founders, Elisa, urged us all to attend one panel that we had immediately crossed off our list, a panel we never planned on attending. I took that advice. I attended a panel on Fashion Bloggers and PR firms and Brands playing nicer together. While the topic of bloggers working better with brands was of interest, I have never really niched myself, I'm not a mom so I'm not a Mom Blogger, but my readers are Moms so I keep track of trends and child friendly brands for them, I do cover Fashion as part of being an overall Lifestyle blogger, but I wasn't immediately convinced that that specific panel would be of great value. I took Elisa's advice and did go to that panel, it was by far the best I had attended that year. The  Brands that were there had a true interest in learning HOW Bloggers wanted to be approached, how to perfect their pitches to us and vice versa. Everyone there really learned something. The questions were as insightful as the answers.

Skip ahead to 2012. I have to be incredibly selective right now about what events I attend. I'm not at 100% yet and I have to use my energies wisely. I received an invite from Nicole at MomTrends.com, and when I didn't answer in my hyper-responsive way she sent me a Twitter DM too (which I really appreciated, sometimes that's actually the fastest way to reach me nowadays!). I remembered just how awesome that Fashion Panel was that I attended during BlogHer and I decided to go! I don't think I had entirely un-packed my bags yet from the Niche Mommy Conference in New Orleans, but I when I read the panelist line up, and read up on the driving forces behind the conference, I knew I would learn a great deal! The Fashion Forward Conference is organized by the same team behind Getting Gorgeous.

The Super Team includes , as well as  and @momtrends. The Conference was held at @404NYC and I absolutely love their motto: 

"The Fashion Forward Conference aims to to bring aspirational and attainable fashion and style to real moms – after all why should women lose their sense of style just because they became moms…"

Many of you had the chance to follow my tweets live and I posted a few twit pics with my iPod Touch, but I wanted to do a full recap as well and include some pictures from the event so you could truly feel like you were there with me!

There was a phenomenal line up of panelists and I wanted to include not only pictures of them, but also my favorite quote from that speaker! These shots are a mix of my own as well as pro shots by Bellamy Blue used with permission. Any shot that does not contain the ascending butterfly watermark was taken by Bellamy Blue Photography. (Please reach out to them directly for permission to use any of their shots).From the venue, to the panelists, moderators, models, runway show for both adults AND Kids, I tried to share my highlights of it all.

@404NYC WAS THE VENUE FOR THE #FASHFORWARD CONFERENCE

Welcome to Fashion Forward Conference 2012!

Introduction before panel, Fashion Forward Conference, New York City

Very Left: Moderator for the panel, Kelly Wallace, Chief Correspondent iVillage, next to her Michelle Madhok of SheFinds who said "DON'T WORK FOR FREE!" and the audience cheered!

"People tend to underestimate how determined a woman can be." ~ @Julie Deane,CEO @CamSatchelCo

Jill Herzig, Editor of Redbook Magazine

Jill asked the audience to ask themselves, 'What's in it for the reader?' Each time you write a post, what it is in it for the reader. It's a call to action as a writer to challenge yourself - read what you write, understand what benefits you are offering, and most importantly where you can improve?

Left: Jill Herzig, Editor Redbook Magazine, Right: Nicole Feliciano of MomTrends.com

Andrew Sotomayor host of DIY Beautify said: "Practice Does NOT Make Perfect, It Makes Empowered!" - I think that was one of the most tweeted quotes that day!

Favorite Quote: 'It's not just the numbers, it's deeper than that, the influence is far greater than a number." ~ Kendra-Bracken Ferguson, co-Founder, DBA. She is standing second in from far right, wearing all black.

Pro shot of actress Susan Lucci (Far Right)




Sherry Aikens ‏ @Babypop

@NYCSingleMom

@NYCSingleMom Pro Shot Used with Permission



















Serena from @MamaGoesNatural



Nicole from Mom Trends Left and Audrey McLelland Right

Handbag and Accessories Raffle to attendees, Left Nicole Feliciano, right holding up handbag is Pamela Peckerman. I hadn't seen Pamela in three years, we got to catch up briefly during our shared ride to the station!


All the Models My Shot!

All the Models Pro Shot!

Time for the Infant/toddler and children's Fashion Show!

Doesn't this baby look super comfy in her Snugli Baby Stroller?

I love the dress on the right best, looks like a kimono dress and the color is just so bright!, Aren't they both adorable walking the red carpet holding hands!

Notice the placement of a graphical tee under his plaid bigshirt?

Loving the flutter shoulder top and her glittery hair, my niece would love this outfit!

Love how the older one is leading the more shy one down the red carpet!

Both outfits are super cute, both models seemed shy!


Above: ME! Ascending Butterfly stealing a moment on the red carpet after the shows were over, Thanks to my friend Mitch at http://www.gaynycdad.com/ for snapping this picture and making me laugh! Who knows, maybe next year I'll walk the red carpet! Sashay Sante, Butterfly on the Runway! ;)
There are actually way more pictures taken that day so I will start a folder on Ascending Butterfly's PINTEREST page and post these and a few  more there within the next few days!

So if Fashion is Your Passion, whether you are new to the Fashion Scene or a mom who stays up on the latest trends in both maternity and new mom wear as well how to style yourself after your baby is born, Fashion Forward is definitely the Conference for YOU! Check it out in 2013! I personally hope it remains in New York City!

Stay up to date on the planning of the next conference via twitter at: 

@fashforwardconf

Use the hashtag #FashForward on twitter when talking about the conference so everyone can find your tweets!


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FTC Disclosure: I was invited to this conference as a member of the Digital Media, I was fed, and gift bags were provided to attendees, however all opinions expressed in this recap are 100% my own! No monetary compensation has been received to share my recap of the Fashion Forward Conference.

Monday, October 8, 2012

Could you use a $200 Visa Gift Card?



Remember when I shared my 'My Not So Dirty Little Conference Secret!'? Conferences are usually super long hours and require a lot of stamina. As I don't drink coffee or tea, and when I do drink soda, it's the caffeine free version, during Conferences, Red-Eye Flights and those days where work requires me to be 'on-point' for more hours than I'm used to, I rely on 5-hour ENERGY®   I met their street team last year where they were handing out samples on the way in to the convention center. I ended up trying one of them that same day and since then it's the only energy product I personally buy and continue to use.

I get great results with them, it takes effect relatively quickly, lasts as promised, I don't get jitters or nervous and I have never experienced a crash with it later. Where as with Soda sometimes I do!

Another thing I really love about 5-hour ENERGY® is that they really want to be YOUR number one choice when reaching for an Energy Product, enough so, that they want to check in and see how YOU feel about 5-hour ENERGY®!

5-hour ENERGY® in conjuntion with our friends at Smiley360, are offering you the chance to win a $200 Visa Gift Card (and who couldn't use that right about now?), just for completing a super short survey to share your opinions!

I don't know about you, but I'm thinking that would pretty much cover Halloween costs, or make for a great head start for holiday shopping!

And while you are here, don't forget to enter our Nicole Miller 'Addison' Designer Handbag Giveaway (ARV $295), this bicycle chain crossbody bag is a true stunner!

Go Ahead Butterfly, Tell them what you think and gain entry to win a $200 Visa Gift Card, you've got a lot to gain, and absolutely nothing to lose!


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FTC Disclosure: I received a free sample of 5-hour ENERGY® courtesy of Smiley360 for editorial consideration. This is not a compensated post, no monetary compensation has been received and all opinions are 100% my own. If you win the Visa Gift Card for taking the survey, I win one too! This is my preferred energy drink, but we recommend checking in with your doctor before taking this or any other energy drink. Please use these products as recommended only!

Sunday, October 7, 2012

BOO AT THE ZOO! - Prepare for some family #Halloween themed fun @TheBronxZoo


http://www.bronxzoo.com/



My family loved finding unique ways to keep us all entertained and oftentimes wanted an alternative to throwing a party in the house. Let's face it children's parties especially can get super messy, and who has time for that?

Looking to do something fun with the kiddos this Halloween? Why not try BOO AT THE ZOO? Would you be able to host a party at home that included:

A Creepy Hollows HayRide
A Haunted Mansion
Creature Chats
Hay Maze
Children's Theater

Costume Parade

Magic Shows
Pumpkin Carving
Creepy Crafts Workshops
Treat Stations
Live Music
And oh so cute Animals!

I don't know about you, but I'd rather let the Zoo do all the hard work! Buy 4 or more tickets and receive an exclusive, limited-edition Boo at the Zoo Snake Hat Free when you visit during Boo at the Zoo, weekends now through October 28th. Children 12 and under wearing a Halloween costume will receive free general admission with one paid adult general admission. With loads of free scores and great deals, what's not to love?  It's all Treats and No Tricks this Halloween!

So Butterfly, will it be TRICK or TREAT this year?

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Disclaimer: Ascending Butterfly is participating in a sponsored ambassador program from the Bronx Zoo/NY Aquarium. As a part of this program we have received paid advertising compensation, a premium family membership and merchandise for placement of digital advertisements and specific postings related to programming. However all opinions are 100% my own. And I have been visiting this particular zoo since my childhood!

Friday, October 5, 2012

The @Dove Self-Esteem Weekend 2012 - Start the Conversation! #DoveInspired




Statistics show that women have trouble taking a compliment. When you tell a woman her dress is beautiful, she is prone to say 'This Old Thing?'. Why is that?

I have always wondered why this was so, and so does Dove. If you do too, you can participate in a Nationwide Conversation where you can join women across the country from October 5-7th, when Dove will be holding a nationwide rally to talk about Beauty, Confidence and Self-Esteem. Use this weekend as the impetus to commit to talking to the girl in your life during this weekend and beyond about both Inner and Outer Beauty. It all starts with a simple conversation and it all starts with you!

Anxiety About Looks Begins at an Early Age and holds girls back from reaching their full potential

Ƹ̵̡Ӝ̵̨̄Ʒ - 72 percent of girls (ages 10-17) feel tremendous pressure to be beautiful

Ƹ̵̡Ӝ̵̨̄Ʒ - Only 11 percent of girls (ages 10-17) are comfortable using the word beautiful to describe themselves

Ƹ̵̡Ӝ̵̨̄Ʒ - When girls feel bad about their looks more than 60 percent globally (age 15 to 17) avoid normal daily activities such as attending school, going to the doctor, or even giving their opinion

Aren't those statistics sad and shocking? Don't know how to begin the talk? Download the Guide HERE, it gives you great starting points and questions you can ask to help you learn what your daughter, god-daughter, or niece feels about herself and about Beauty. The initiative is also available in Spanish, where it is titled 'Vive Mejor Hablemos' or "Let's Talk". As a Latina, I am super happy to see that the initiative is being done in Spanish as well as English! Empowering our girls before society can knock down their self-esteem is essential! They still won't find enough faces they can relate to in mainstream media, so raising confident young women and instilling that within them while they are still young is very important!

The initiative can be found on Facebook in both English and Spanish and you can follow the conversation on Twitter by using the hashtag @Dove #DoveInspired as well.

My family was great at instilling Self-Esteem, which was important because the school system as well as other students when I was younger certainly tried to knock it down, and having that strong foundation made it easier for me to remain confident even when the world told me I shouldn't be, even when the television really didn't have any faces I recognized or could relate to. Even though I was born here, my mother was and my maternal Grand-Mother was too, and we spoke 'perfect' English, I was pulled out of an honors class and put into an ESL class WITHOUT my parents consent. That day I told my mother and the next morning she was at the school correcting the situation. But it was scary and was a confidence shaker, and even though it was quickly corrected it was just a reminder that I was 'different' somehow from everyone else.

But the things that rob young girls of confidence are universal issues, bullies, boys who don't know how to be respectful, and more, it's up to us to make sure we keep up with the pulse of what that young girl in our life is going through. For me as a lifelong music lover I keep track of all things music and videos, and the highly sexualized lyrics and videos of much of today's popular music is actually having a very detrimental effect on the Self-Esteem of young girls. We need to be sure they understand that being objectified isn't beautiful and they should NOT feel like that is how they need to act or look to be beautiful, to be confident, or to be accepted.

When one of my nieces was younger, she accompanied me and another of her Aunts to a popular department store and we were swimsuit shopping for an upcoming family vacation. She picked up the skimpiest bikini on the rack much to my dismay and ran to a mirror and held it up to herself and said she wanted it. I knew that was my opening. I did not want her thinking that was appropriate or acceptable, she was way too young for a bikini, but most importantly I wanted to understand why she felt that swimsuit was important to her. What made her think it would make her more beautiful?

Me being the youngest Aunt there is an automatic assumption I will be the 'fun Aunt', but being fun and allowing them to get away with murder are two very different things. I always turn out to be 'tougher' than they expect. But for me it's teaching them life lessons in a way that makes them understand how to make the right choices, not just for the adults in their lives to make it for them.

In my family Inner Beauty was given the importance many place in outer beauty, we were taught one of the most beautiful things you could do was share with others less fortunate. Achievements were recognized not with bribes for doing the right thing, but acknowledgement for a job well done.

Teenage actress and singer KeKe Palmer, a voice of inspiration for girls, will kick off the weekend with a march to Times Square in New York to call for a national discussion on girls' self-esteem. Dove is committed to inspiring all women and girls to reach their full potential, and the weekend is one of the many ways in which the brand brings to life its vision to create a world where beauty is a source of confidence, not anxiety.

KeKe Palmer will join 250 members of Girls Scouts of the U.S.A., Girls Inc., Boys & Girls Clubs of America and The Young Women's Leadership Schools (TYWLS) as they march alongside their moms and mentors. The girls will carry signs saying "Let's Talk," in an effort to ask women everywhere to start a conversation on beauty anxiety that girls experience and how it impacts their self-esteem. My mom actually brought the First Girl Scout Troop to our borough, and I remember all the struggles she went through back then trying to find space, trying to rally the parents to take the organization and what it could do seriously and not just use it for a free after-school child sitting service.

"Like most girls there have been times when I have felt insecure about my looks," says KeKe Palmer.  "I am lucky enough to have a mom that I can turn to in these moments. She helps me feel more confident, and I know girls everywhere need and value that kind of encouragement. The Dove Self-Esteem Weekend is all about starting a conversation and helping girls develop a more positive relationship with beauty."   ~ Keke Palmer
Even the Award Winning Keke Palmer has experienced being bullied on twitter, she recently confided in a Huffington Post Interview. Even celebrity does not shield girls from attacks to their self-esteem. Empower your girls today!

Amazing Things can Happen When We Come Together – in English AND in Spanish

Dove Self-Esteem Weekend events will take place in cities across the nation, including New YorkMiami, and Los Angeles.  Boys & Girls Club of Venice, Calif., will host an event for 1,000 people on Saturday, October 6th. Teen singer Jessica Jarrell, who joined the brand earlier this year as an ambassador for the "Women Who Should be Famous" program, will perform.  In Miami, parenting expert, People en Espanol columnist Jeannette Torres-Alvarez will host a parenting workshop about helping girls develop a positive relationship with beauty.  Look online at www.Dove.com/self-esteem for further details about an event near you. 

The Dove Movement for Self-Esteem aims to reach 15 million girls globally with self-esteem programming by 2015. Together with experts and key partners, the brand has reached more than 9 million girls. The commitment to this goal is underscored with a Spanish-language web platform that will house self-esteem resources and reach countless more girls. Women who wish to access these materials in Spanish can visit www.vivemejor.com.

Your Purchase Counts - Discover the Dove® Difference

Dove is committed to inspiring all women and girls to reach their full potential. The Dove Movement for Self-Esteem invites all women to join us in creating a world where beauty is a source of confidence, not anxiety. Each time you buy Dove you are helping them and their charitable partners provide inspiring self-esteem programming for girls. They have reached more than 9 million girls so far and with your help they can reach their target of 15 million by 2015. Your day to day purchases can help to empower so many!

As for me, I never felt more beautiful than when I presented my College Diploma to my Mother, it was her dream for me because she didn't get to finish, and I think we BOTH shined that day, check out our happy faces below:




Achievement is beautiful, Honesty is beautiful, teaching your daughter she's beautiful, letting her get that positive feedback from YOU will shield her from a world of hurt later on!


Butterfly Do you KNOW you are beautiful? You ARE!


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FTC Disclosure: This is part of a sponsored campaign via Latina Bloggers Connect and Dove. However, all opinions expressed are my 100% own.

Thursday, October 4, 2012

Breast Cancer Awareness Month: My First Mammogram!





I recently posted about the P&G GIVE Hope Do It For the Girls Day of Action in conjunction with the #GIVEHope Campaign, where I participated live in a celebrity hosted twitter party that was hosted by E! News Anchor, Fashion Police Co-Host, Breast Cancer Survivor and New Mom Giuliana Rancic! If you missed that post, check it out HERE! The photo above is myself and a roundtable of bloggers that were invited to participate in a special roundtable and twitter party about Breast Cancer Awareness. (Ascending Butterfly is second from the left, Center is Giuliana Rancic and far right is Allison Maxwell, a P&G employee and the youngest survivor on the panel).

Last month I had my doctor give me a referral for my first ever Mammogram. but I got super busy and never went. I had to see my primary today for a routine check up and flu shot, and he was none to happy I let my referral lapse. His office was super pro-active and got me a SAME DAY appointment to get my first ever Mammogram done at the only Hospital in Manhattan to acquire the new ImageChecker Computer Aided Detection (CAD) system for use in breast cancer screening to assist radiologists in minimizing false negative readings during mammograms.

Because of the Medical Nightmare of a year I have already been contending with, to say I was 'nervous' is probably a HUGE understatement!

But from reception to the technician everything went really smoothly. And while I'm being pitched right now by every brand under the sun who slapped 'pink' on something and want you buy it, I thought the best way to truly inspire anyone is to be open, honest and truly up front about my own experience.




Giuliana was my inspiration to follow through, she is young and she discovered a tumor during a mammogram while undergoing another round of in-vitro fertilization in an effort to get pregnant. And even though I didn't want to deal with anymore imaging this year after all the tests I have been subjected to, her story, and then meeting in her person where she shared her story and allowed us all to ask her questions, any questions, and was so open and honest, her courage pushed me to move forward and stop putting it off.

I won't have the results for a few days, but I wasn't asked to wait which I take as a good sign, and it wasn't as horrible an experience as others had led me to believe. Is it fun? No, it's a bit uncomfortable, especially if you are well-endowed like I am, think of the pressure a bit like the blood pressure cuff they place on your arm when taking your vitals, except the pressure is being applied to an area a lot more sensitve to the pressure!

My technician was very patient and really did care enough to make sure I knew what to expect and felt comfortable every step of the way.

After getting the chance to interview survivors like Giuliana Rancic, Janelle Hail, chief executive officer and founder National Breast Cancer Foundation, Inc., and Allison Maxwell, breast cancer survivor and P&G employee (who was actually the youngest survivor on the panel that day) they made it clear that Breast Cancer does NOT discriminate. Youth does not protect you, neither does no family history of the disease, so ladies please do your self exams monthly, make sure your primary is doing an exam even if you are, and be PRO-ACTIVE and ASK your Doctor about when you should have your first exam. While normally the first one is scheduled for women 40 and over, if there is history in your family, if you find a lump you will need to have one sooner. Your survival rate increases with early detection, so ladies, do it for 'The Girls' AND do it for YOU!


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FTC Disclosure: This is NOT a sponsored post, no monetary compensation has been received to share information regarding my Mammogram experience.

Wednesday, October 3, 2012

Wordless Wednesday: Who DAT Dog? #NewOrleans #NOLA #Travel

Blue Dog by George Rodrigue


Back to our New Orleans themed Wordless Wednesdays! These were taken during my August trip to the Niche Mommy 2012 Blogging Conference in New Orleans!

Blue Dog by George Rodrigue


Who DAT Dog?

Look carefully to the right of the Red Dog, see my hand and watch in the reflection of the glass as I snapped this picture?


I got to snap quite a few photos of the famous dog while I was out and about in New Orleans, but I was always curious about this dog and did a little research, The Blue Dog by George Rodrigue was inspired by the myth of the 'Loup-Garou', inspired by a book of Cajun Ghost Stories (Bayou, Inkwell, 1984). Described as a 'werewolf-type' dog, the artist familiar with the legend as he had heard it often as a boy, could find no specific image for the loup-garou and he set out to create it. Using photos of his studio dog Tiffany, who had died years earlier, he painted an image under a blue night sky of a grey blue dog with red eyes. Over time the dog's eyes were changed to yellow to make it a bit friendlier to audiences, but The Blue Dog (there is even a Cafe with the same name in New Orleans) is known not just in Louisiana but everywhere! As horror and mystery are my favorite genres and vampire and werewolf lore are favorite reads (and movies) of mine, I was fascinated to learn the history behind this iconic dog!

The Red Dog Sign Rotated and became Blue Dog Again! There's my reflection in the Glass again!

Unfortunately this shot captured too much 'noise' I think I was still zooming when it snapped.

Happy Wordless Wednesday Butterflies! Feel free to link up your WW photos in the comments below!


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FTC Disclosure: This is NOT a sponsored post. I am under no obligation to share my photos from my trip to New Orleans for the Niche Mommy Blogging Conference!