Saturday, July 17, 2010

Is 2010 the summer of ‘Not-Busters’ or are there any ‘BlockBusters’ still left?

I don’t know about you, but I don’t consider the summer to start earlier than June. Every year I notice movie companies scrambling to start earlier in the season to get a jump on our summer dollar, and this trend has left the actual summer season itself virtually ‘blockbuster-less’ or Blockbuster ‘Lite’ if you will.

Do you remember what last summer’s ‘big hit’ was? I sure don’t!

And I’m sure I’m not the only one out there who is sick of a movie sequel being coupled with the term ‘blockbuster’. Enough! Let’s break some NEW ground.

Now don’t get me wrong, there are releases coming up this summer I’m looking forward to going to see, but I really miss the true ‘Summer Blockbuster’ and I’m not happy with the way the term seems to have been re-defined and diluted throughout the years.

The summer season that begun for me May 7th when the next movie in the series was released for A Nightmare on Elm Street. I’m a horror movie genre buff and rarely miss a horror release (it’s always so hard to find a movie buddy when you love horror films!). The movie just wasn’t as ‘Freddy’tastic’ as I’d hoped. The role of Freddy Krueger was re-cast and was portrayed by Jackie Earle Haley. All I can say is I lost that loving feeling. Where is Robert Englund anyway? Even Pee Wee is back in the Playhouse, can’t we get our ‘real’ Freddy back?

The Summer of 2010 big screen re-makes continues with The A-Team, The Karate Kid and of course more sequels with the release of Toy Story 3, Twilight Eclipse, Sex & The City 2 and even Predators (who thought they’d come back?). One of the more creative of the bunch is Disney’s ‘The Sorcerer’s Apprentice’ which is based on the movie ‘Fantasia’. This time around, they ditch the mouse and tell the tale of a Sorcerer (played by Nicolas Cage) searching for the ‘Prime-Merlinian’, his successor (very believably portrayed by Jay Baruchel).

Here is a clip, ‘Sorcery 101’ from Disney’s Sorcerer’s Apprentice coming to a Theater near you on July 14, 2010

I greatly enjoyed this movie and even had the opportunity to walk the red carpet at the movie World Premiere held in New York City’s iconic Times Square! You can read more about my red carpet coverage here. So what will be the ‘Summer 2010 Blockbuster’? While it does remain to be seen, we do know who decides! Promise me you will think about this when you go out and buy a ticket this weekend!

REMINDER: Don't forget the Carolina Pad Giveaway of the 'Road Trip' Collection ends TODAY at 3 pm EST. This is a great jump start on Back to School needs, so hurry up and get your entry in HERE (Your child/teen will Thank You! Especially if they love butterflies!). You can enter to pamper your face with LancerRX products (ARV $100)  HERE. You can win a Turquoise Hamsa Necklace (perfect for summer! ARV $118) HERE. And our most recent posted giveaway is the newest item being featured in our 'Slip Into Summer' Special Feature 2010 series of giveaways (which has included handbags, jewelry, footwear and fashion), enter to win the pair of your choice with OkaB Shoes That Love You  (there will be THREE winners! and one winner will be selected at random from Ascending Butterfly's Facebook Page HERE, so make sure you are already following!) also don't forget to double your chances to win by posting a comment HERE!
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  1. Not only missing a good summer blockbuster, but even TV is become the redo place, now a REMAKE OF HAWAII FIVE O, imagination seems to have vanished

  2. I agree lots of technology but very little imagination(ahh where are the movies that pulled you in and really enterained!!!)

  3. The so-called blockbusters are usually a disappointment to me and my husband these days. They're manufactured; they have no artistic integrity, no originality, no soul. Look at "Avatar": James Cameron ripped off most of the designs and concepts for a movie mash-up that happened to have some pretty good special effects.

    I think the new crop of studio executives are largely to blame; they're not filmmakers. They're businessmen and -women trying to build a movie like Steve Jobs builds an iPhone. Like the iPhone, they deliver a product that a certain percentage of people are going to flock to, even though it's flawed.

    The other problem in the movie industry is that every executive, producer, and major talent involved with a project wants to contribute something. That way they can take credit for the film's success, if it is one. Producer Jon Peters, according to Hollywood legend, has tried to get giant spiders inserted into a number of films; he succeeded only with "Wild Wild West."

    Too many cooks spoil the broth; and too many studio executives, executive producers, producers, and powerhouse actors (just to name a few) can lead to a messy movie that doesn't have any heart and can't capture the imagination of the audience the way the true and unexpected blockbusters of the past were able to do.