Tuesday, October 4, 2011

Exude Lipstick - Lipstick for the 21st century woman! {Review}

Most little girls have that special moment when they play with mommy's makeup, and their life long love with makeup begins. As for me, the only product that held any long term fascination was lipstick. I loved it, and that's the only thing I asked to wear when I was old enough to start wearing makeup (I'm sure mom was relieved!) I love lipstick so much I custom blend my colors and have been doing so for years now. I constantly get stopped in the street to ask me what color I'm wearing. Even makeup counters have asked me who I'm wearing. I'm thinking I really should be custom blending at a high end cosmetics lab! No one has ever seen me in a lipstick straight from the tube in its original formulation because I have yet to find the 'perfect red' right out the tube so I blend it myself!

I wear my signature custom red almost everyday, and I never get tired of it, and it never grows old. Perhaps it's because I custom blend to my skintone and keep all those factors in mind, I can truly carry it off.  I got to play with the nude trend last year at the MakeUp Show, and I will admit the pro who did it, created an all over look with a heavier eye and nude lips that I still think about to this day. While it should be an easy look, I still prefer my signature (custom blended) red to a nude lip any day.

I recently hit on a lipstick that gets high praise from me for reasons including pigment, application, color saturation, staying power and uniqueness of its Brand Messaging and Packaging, a four out of possible five butterflies goes to Exude.

Exude Lipstick Red #1

About Exude Lipstick:

Ƹ̵̡Ӝ̵̨̄Ʒ  - Exude Lipstick was invented by cosmetics industry veterans Diane Breidenbach and Laurence Mille after extensive conversations with both customers and manufacturers pointed to the problems with existing lipstick and lip gloss products. Following years of testing and intensive design work, they have created Exude Lipstick, a lipstick for the 21st century woman.

Ƹ̵̡Ӝ̵̨̄Ʒ - Exude wants to empower women to embrace fashion in a smart and fun way, and to reinvent themselves and their idea of what beauty can do. To help epitomize the brand's personality, Exude is teaming up with Style Icon Rachel Zoe who will be a brand ambassador. Exude lipstick is as smart as it is beautiful- exactly like the women who will wear it.

Pictured Above from Top to Bottom: Red #1, Plum and Coral Exude Lipsticks


Ƹ̵̡Ӝ̵̨̄Ʒ - Because of its revolutionary applicator, Exude is able to retain its shape over time and dispense the exact amount of lipstick users need

Ƹ̵̡Ӝ̵̨̄Ʒ - Love the packaging! The boxes have the following written on them:

Forget Eyes - we think a woman's lips are the window to her soul. We watch the mouths as much for what isn't said, as for what is. This is who we are. This is what we exude. What will you exude today?

Ƹ̵̡Ӝ̵̨̄Ʒ - Perfect hybrid between a lipstick and a gloss, with richer pigment saturation. Not matte, not overly glossy, a great shine, non-drying!

Ƹ̵̡Ӝ̵̨̄Ʒ - Virtual Try On! I LOVE this, they offer a variety of models of all shades/skintones, you pick the model that most closely matches your color tone, and then press the lip color you want to try on. You get a very accurate idea of how the color will look on you, BRILLIANT! You do not have to upload your own photo, or spend a great amount of time figuring it out, it's easy, painless and lets you try on every color so you can easily pick your favorite!

Ƹ̵̡Ӝ̵̨̄Ʒ - No mess or waste! And they wear well, they don't rub off too easily, so you don't have to reapply constantly.


Ƹ̵̡Ӝ̵̨̄Ʒ -  The applicator dispenses the exact amount you should use, but I find I get less color saturation with one click. But 2 clicks give me color transfer on my teeth. If it weren't for that this would have received a full 5 butterflies!

My Take:

As someone who has had favorite lipsticks smush down or melt on me even in cool weather, I love that with Exude that can't happen, it can't get smushed or bent! It really is no mess which I love. I did wear it straight out the tube to try each color out on their own, they are actually just right in the sense that they are not too glossy or too matte, which is VERY hard to find! I did experience some transfer on my teeth which wasn't great right before an impromptu photo, but I will admit I do use more than one click, which I'm probably not supposed to do. But as I have naturally fuller lips I feel I get better color saturation with more than one click. Eventually with all colors I ended up doing my own blending alchemy, but I have to admit I was happy with Exude's Red right out the box, which for me is rare, and is very high praise indeed.

I tried the colors Red #1, Plum and Coral and I can tell you they are all a re-buy! I love red almost every day, but the plum is such a great color for Fall I'll be wearing it often. And the coral is perfect for the 'nude lip effect' and great for summer! If you look at the two different pictures I provided of the 3 colors on my skin, my skintone is a Golden Beige (I have yellow undertones) and I put enough of the color to give a good idea, in the first picture they were first applied and very glossy, and by the second as the color absorbed, and under slightly different light conditions you see a more pure pigment to the color, it's not exactly matte, but wears to a rich color that is not overly or in your face glossy, but it's not matte, and never feels that way, even right before you feel it's time to re-apply, your lips will still feel moisturized.

I definitely feel these are totally worth the money, a definite re-buy! (And no emails on my custom blending techniques! Those will die with me!!!) Keep up with Exude Lipstick on Twitter @exudelipstick or on facebook at Exude Lipstick. (You can always tell them Ascending Butterfly sent you, or you saw the Ascending Butterfly review, and hope they come back for a promo so you can win one too!)

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FTC Info: Ascending Butterfly received one or more of the products mentioned above for free for evaluation purposes. Regardless, all opinions expressed are still 100% my own. I am disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255 Guides Concerning the Use of Endorsements and Testimonials In Advertising. Ascending Butterfly Disclosure.


  1. Those colors are really beautiful. There are three things I put on as soon as I brush my teeth every morning. Face powder, mascara, and LIPSTICK. I don't think anyone has ever seen me without it. I would feel BARE. It's just a part of me.
    Very nice review. Makes me want to try these gorgeous shades.

  2. @Terri - These are colors really are beautiful, and actually work so well across various skin tones. My mom stole one of mine, and she has very fair skin and it looks awesome on her too! I definitely recommend them! I've even mix them amongst each other, the Red #1 mixes really nicely with the Coral. And if you apply the purple and then take the coral and dab it in just the CENTER of your lower lip you get a cool 'light kissed' effect to the lip! They do have a separate Gloss, which I haven't tried. I will post here if I do! You can't go wrong with the 3 colors I chose that's for sure!

    ♥ Ƹ̵̡Ӝ̵̨̄Ʒ