Saturday, October 15, 2011

Happy Sweetest Day Butterflies!

Image Courtesy of Funscrape Graphics

What is Sweetest Day?

Sweetest Day observance originated in Cleveland in 1922. It is observed on the 3rd Saturday in the month of October. Herbert Birch Kingston, philanthropist and candy company employee wanted to bring happiness into the lives of orphans, shut-ins and others who were forgotten. With the help of friends, he began to distribute candy and small gifts to the underprivileged.

The First Sweetest Day

On the first Sweetest Day, movie star Ann Pennington presented 2,200 Cleveland newspaper boys with boxes of candy to express gratitude for their service to the public. Theda Bara (Another popular movie star), distributed 10,000 boxes of candy to people in Cleveland hospitals and also gave candy to all who came to watch her film in a local theater.

While still a primarily regional observance celebrated in the Great Lakes region and the Northeast, Sweetest Day is gradually spreading to other areas of the country. People tend to take the Sweetest Day tradition with them when they move. Ohio is the top state for Sweetest Day sales, followed by Michigan and Illinois. Texas, California and Florida are among the top 10 states in sales. 

Over the years, Sweetest Day has evolved into a time to express romantic love and also to show appreciation to friends. (Feel Free to send me chocolate, or maybe cheesecake!)

Who are you spending your sweetest day with?

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