Wednesday, February 27, 2013

What's new in #lashesandlips from @janeiredale #Cosmetics Spring #Beauty





Last week I had the opportunity to attend an evening of Fresh Delights and Mixology at Haven's Kitchen in New York City with the Jane Iredale Cosmetics team and learn about the latest releases for Spring in their iconic skincare line.

Even those that haven't met me in person, know from my posts here, that I custom blend two things, there are two things I have never worn straight out of it's container as is: (1) My Lip Color and (2) My Scent. I prefer to blend them until the result is something totally and uniquely me. So I have to admit I'm always a bit skeptical and picky when it comes to lip color and fragrances, and not everything I get to try makes our pages.

When your first experience with a brand is an entirely transformative one, it definitely stays in your mind and you always want to know what's new and what's going on with the line. At the 2010 New York Makeup Show I got the chance to try out a makover from Jane Iredale's team, for some reason they were the only table I said yes to that day. And while the artist there did appreciate the work that went into my custom blend signature red lip, he wiped the slate clean so to speak and did the entire opposite of what I'm used to in makeup. He gave me a heavier eye and a barely more than nude lip. I honestly didn't recognize myself at first when he was done, but I really did like it. and I kept buying the products he used on me that day, until the gloss which I love, love, love, stopped being made. OH THE HORROR! (I even use that gloss in my signature custom blend red lip!)

It's actually a huge fear of mine that started many years ago with a drugstore brand of red and plum that I fell in love with and a few years later when it stopped being produced and I was back at square one, I was NOT a happy camper! Thankfully my fears were assuaged at Jane Iredale's introduction of PureGloss, this luxurious new formula is creamy on the lips, does NOT use petroleum-based products, and does not feel tacky. (No worries about your hair sticking to your lips on windy days!)

As this is supposed to be Wordless Wednesday, I wanted to make sure this post would be a treat for the eyes too! 



Lips:

All 18 Shades of Jane Iredale PureGloss


PureGloss in color 'Red Currant'

PureGloss in color 'Beach Plum'

PureGloss in color 'Snowberry'


The new formula has a base of organic oils including Moringa Butter, Lotus Flower Wax, Orange Peel Wax, as well as Blackberry and Pomegranate Extracts, and anti-oxidants Vitamins C and E. The new collection offers 18 colorful shades just in time for Spring that give you a natural looking, sheer tint of color!

I have been playing with the colors already and creating my own custom colors and blends with them, but one of our editors who is way better than I am at playing by the rules, has already worn Beach Plum straight out the tube with only her lip liner, and she loved the color on it's own, she wanted me to let you all know it gave great saturation on it's own, a sheer hint of tint and a light hint of fruit is how she described it!

I'm playing with Red Currant, Snowberry, Cosmo, Tangerine, and my editor nabbed Beach Plum! While these glosses are totally seasonless, they are just the pop of Spring I needed to put winter far behind me!

Lashes:

Longest Lash Lengthening and Thickening Mascara


I think the new squeeze tube design is absolutely brilliant, and wish I would have thought of it first! It helps you to dispense an even amount all around the applicator so you don't have to double pump for mascara which helps you eliminate clumps and get out every last bit of product! The formulation is water resistant and lengthens your lashes with the help of plant cellulose fibers, NOT synthetic ones!

PureLash Lash Extender and Conditioner




I have been using the Lash Extender and Conditioner since being introduced to it in 2010, but I read a very helpful hint on the Jane Iredale Makeup Blog that I thought I would pass along here, if you plan to layer both products, don't let the Conditioner fully dry before applying the Longest Lash!

Mixology, The Event:

They chose a warm, lovely, intimate event venue called Haven's Kitchen in Manhattan to debut the new collection of PureGloss and the new formulation and packaging of their Mascara to Bloggers and Makeup Artists, with signature drinks to match the new PureGloss Shades! Here is a mix of pro shots and my shots taken during the event!

Sign Reads: Welcome to our mixology class inspired by the NEW PureGloss Lip Glosses. Come  Experience fresh delights during this colorful event with seasonal food and drink, friends and new makeup for spring.

We learned how to make these super delish cocktails that share the same names as the new PureGloss shades from Jane Iredale!


















Snowberry Cocktail with it's matching PureGloss Lip Gloss in front of it,  Red Currant Cocktail with it's matching PureGloss Lipgloss in front of it and last but not least, Beach Plum Cocktail with it's matching PureGloss Lip Gloss in front of it, and a a signature sprig of Lavendar. Jane Iredale grows it in her garden, and her cosmetics come wrapped in her signature tissue paper with a sprig of lavendar on top! Very lovely touch! Great job Haven's Kitchen, they truly customized the cocktails to the colors and to the person behind the brand, genius! It's a detail that did not go un-noticed!







My Take:

The Jane Iredale team put together a wonderful time where bloggers got the chance to try out and find their perfect shade match, and learn how to make the Signature Cocktails when the mixologists gave some of us the chance to get behind the bar and try our hand at making the cocktails. We got a great selection of the new collections to take home and try out and I am sure I speak for everyone when I say I can't wait for Spring to begin here in the city! The new PureGloss formulations have great pigmentation and consistency, and the new  Longest Lash Lengthening and Thickening Mascara has such a fantastic new squeeze tube that really helps to apply it better and smarter!

Get Social:

Ƹ̵̡Ӝ̵̨̄Ʒ - Follow @janeiredale on Twitter
Ƹ̵̡Ӝ̵̨̄Ʒ - Like Jane Iredale on Facebook

Once I get things more caught up here, I'll reach out to Jane's team and see if we can put some touches of Spring in your makeup bag too, so until then tell me butterflies, what is your favorite Lip Gloss Shade ever?


˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙


FTC Disclosure: This is NOT a sponsored post. No monetary compensation has been received to share our event recap coverage. Guests were provided with gift bags to try out the new products, however all opinions are 100% my own!

16 comments:

  1. I've heard great things about Jane Iredale, but never tried it. Thanks for sharing!

    My favorite lip gloss? It changes frequently, but right now I'm loving Clinique's Long Last Glosswear in Bamboo Pink. I've been wearing it over other lipsticks and the Clinique Chubby Stick intense in broadberry.

    I actually like my lip gloss a bit tacky so it will stay put...other lip glosses seem to vanish as soon as I open my mouth! :)

    Loved visiting your blog...I'll definitely be back...I'm a make-up-aholic!

    Cindy at Notes in the Key of Life

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    1. @Cindy Swanson - I have not had the chance to try the Clinique Chubby Sticks yet, I will definitely head to their counter on my next department store trip to try them out and figure which one is a match for me.

      I'm not a fan of my glosses feeling 'tacky' but I do agree there must be a fine balance in the formulation so that they don't disappear too quickly!

      You should try Jane Iredale's PureGloss, while it's consistency is probably going to feel a bit creamier than you are used to, it doesn't disappear right away, and the fruitiness of it is a nice un-expected plus. They are not sugary sweet, and not too tacky but do stay put with a good amount of pigmentation if you don't have time to layer with a lipstick or prefer just wearing them straight!

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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    2. I love Jane Iredale 's products,I haven't tried the new glosses.18 lovely shades well, I think i'll start with snowberry and beach plum.Those cocktails look yummy too lol!

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    3. @Big Happy Buddha - Great ones to start with, they will blend with so many lipsticks or stand up equally well on their own! Those cocktails were fantastic! I was actually surprised how well the bourbon worked, we all thought at first it would be too strong, but everyone really liked it!

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  2. i've not heard about Jane Iredale before but thanks for sharing Tracy...i am using the victoria secret lip gloss right now, it is not making my lips dry during the winter season!

    thanks for stopping by at my blog, huggies♥
    rea

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    1. @Rea T - You definitely have to try them out! It will definitely change your skin and your approach to your daily makeup routine!

      I haven't tried any VS beauty products, they did have a scent I liked awhile back but it's dis-continued now. Good to know their glosses don't dry out your lips as well!

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  3. I can't get enough lip gloss, I have at least three tubes of it in any pocket at any time. I can't leave my house without it. I prefer eyeliner and mascara too but if I'm in a rush it's all gloss all the way. Not so much lipstick though, I don't like the way it makes my lips feel. I'm totally going to gloss now :)

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    1. @Julie Maloney - Lip Gloss is definitely a crucial part of my custom blended signature red lip! But Jane Iredale's team has helped me embrace trying a nude lip or brighter colors more often, and these new shades are a definite hit for me for Spring!

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  4. I like lip loss too. would like to try the lash extender too. Happy weekend wishes to you and Thank you for sharing at the Thursday Favorite Things blog hop, your participation is what makes it so much fun. Come back to Katherines Corner,I posted the new giveaway today! xo

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    1. @Katherine's Corner - I love that the conditioner naturally promotes growth over time, and does not have any adverse effects like coloring the skin in any way.

      I love your hop! :)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  5. I was there too! It was a lot of fun & the cocktails were delicious.

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    1. @Audrey Allure - Look forward to seeing you at the next fantastic Jane Iredale Event! Don't you just love NYC? :-)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  6. What a great idea to create cocktails in celebration of their collection!! The snow berry looks right up my ally. Going to check them out. Thanks!

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    1. @Maria - I thought that was such a unique touch!

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  7. Oh I definitely want to try that mascara. I thought the they're real mascara from Benefit was my end all, be all but I dunno, I might be switching soon! And the event space looks gorgeous. Definitely want to check that out.

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    1. @Desiree I'm not a big fan of Benefit Mascara I find the ones I have tried throughout the years too clumpy, I definitely think you should give Jane's a go, and Neutrogena has a great one also!

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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