Showing posts with label #SmashboxJefaCon. Show all posts
Showing posts with label #SmashboxJefaCon. Show all posts

Friday, December 4, 2020

{Digital Conference Alert} I am attending #SmashboxJefaCon THIS Saturday - find out how you can too! Tag a fellow #Beauty #Boss #Babe and #BFF


Smashbox, Smashbox Cosmetics, Jefacon, Digital Conference, Conference, Conferences, Latina, Latina Entrepreneurs, Boss Lady, Jefa Mindset, Empowerment

There are three conferences annually that I have always made it a point to attend, one happened well before Covid so it wasn't affected (waiting to find out what will happen for 2021) the other was cancelled and the third happened digitally, which was PhotoPlus Expo (I am still catching up on sessions so I will recap it once I'm caught up - and can figure out a way to take that massive amount of info and make it concise).

I am attending a Digital Conference this Saturday that I felt it very important to put on your radar! (And HURRY because General Admission is only $25!)


The Latinx community, fueled by an inherent entrepreneurial spirit, have been leading the charge in new business development. Hispanic-owned businesses rose at a 40% growth rate from 2012 – 2018 (more than 2x the national average), despite the fact that the Latinx community has faced a funding ceiling that hinders entrepreneurship in the U.S.

It was this spirit that inspired the Smashbox North America team, led by Kimberly Villatoro, Vice President, North America Marketing at Smashbox Cosmetics to leverage their resources to create change. Personally and professionally, Villatoro felt moved to gather resources and create a game-changing program.

Jefacon, a multifaceted collaboration platform that empowers women to recognize their inner boss. Inspired by “jefa”, the Spanish word for “boss,” Smashbox Jefacon celebrates the immense power of all women and honors the numerous interpretations of the jefa mindset.

“Smashbox embodies the hustle. As one of Los Angeles’ original indie beauty brands, we know what it takes to build something from nothing. So do our two incredible collaborators, Beauty industry moguls Julissa Prado, CEO and Founder of Rizos Curls, and Patty Delgado, Founder and designer of Hija de tu Madre, have partnered with Smashbox in a double on-and-off-line initiative to help other Latinas connect with their inner jefas and inspire them to act on their goals, dreams and business ideas.” says Villatoro. “Together we will use our voice and amplification power to inspire and empower the women who define history, beauty and evolution.”

With a clear vision, the Smashbox team set out to find partners who embody the hustle. Villatoro and fellow Latina powerhouse colleague Courtney Childress (Smashbox Executive Director, Global Product Marketing) zoned in on Delgado and Prado after discovering they had both been following their entrepreneurial journeys.


  • Karla Martinez de Salas, Vogue Mexico Editor in Chief will discuss "how to find your most empowering and personal style"

Ana Flores, We All Grow, Latina Leaders, Smashbox Jefacon Speaker

  • Ana Flores, We All Grow Latina Founder will discuss "sharing ways of decoding and manifesting your vision" (Ana and We All Grow Latina have been featured on our pages before, she is incredibly inspiring! 
  • If you are a We All Grow Member, (if you are not you can join for free) - check out this Instagram post to find out how members can access this conference free of charge here!) You should also check out her Hear Us, See Us Panel sponsored by Comcast, it's on YouTube (FREE!) here: Hear Us, See Us - YouTube)
Alexandra Garcia, Google, Program Manager, Diversity, Equity and Inclusion

  • Alexandra Garcia, Google, Program Manager, Diversity, Equity and Inclusion will discuss "how to find your "jefa" story" (a workshop focused on storytelling skills).
  • Lilliana Vazquez, Carmen Rita Wong, Janet Jones Veloso, Dulce Candy and many more from the global community of Jefas!



Inspired by Patty’s jefa mood: Muy Bossy. Exclusively available at and, the kit will include Patty’s favorite Smashbox items to create her versatile bossy bold look.

Smashbox x Hija de tu Madre Kit, Cosmetics, Makeup

Smashbox x Hija de tu Madre Makeup Kit will include: ($98 retail, $190+ value)

  • Always On Liquid Lipstick in Bang Bang
  • LA Lights Blendable Lip & Cheek Color in the shade Silverlake Sunset
  • Full Exposure Mascara
  • The Original Photo Finish Smooth & Blur Primer (Travel Size)
  • “Hello, My Name is La Jefa” Tote Bag
  • Limited Edition Hija de tu Madre Sticker Sheet & Jefa Mirror Decals
  • Virtual ticket to Smashbox Jefacon on 12/5


Inspired by Julissa’s ultimate jefa mood: Glow Getter. Available at and, the kit will include Julissa’s favorite Smashbox items to create her signature bronze, dewy, glow-getter look.


Smashbox x Rizos Curls Makeup Kit will include: ($98 retail, $200 value)

  • Photo Finish Vitamin Glow Primer
  • Halo Glow Highlighter Duo in Golden Bronze
  • Cali Contour Palette in Light/Medium
  • Gloss Angeles Lip Gloss in Michelada
  • “Hello, My Name is La Jefa” Tote Bag
  • Limited Edition Jefa Inspiration Guide
  • $10 Rizos Curls Gift Card
  • Virtual Ticket to Smashbox Jefacon on 12/5


I know so many people are feeling 'boxed in' with so much being closed off to us this year, but please don't overlook Digital Conferences. Digital Conferences keep you connected not just to your current industry, but to your passions too.

Expand your horizons, your passion projects, your dreams, the smart way - don't attempt to re-invent the wheel - it's been done. But you can listen to podcasts, watch as many digital conferences as you can and listen to speakers who are generously sharing their journey with you. Their mistakes don't have to be yours and their triumphs shared can be your inspiration.

If you are attending the conference & decide to share power quotes that resonate with you, don't forget to use the conference hashtag: #SmashboxJefaCon

READERS SOUND OFF: Do you want to be your own boss? Do you have a Jefa/boss mindset? What was your favorite Digital Conference this year? Which ones do you want to attend next year?

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FTC Disclosure: I will be covering this conference as Digital Press. This is NOT a compensated post, all opinions are 100% my own! I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway & Disclosure Page for additional information regarding Ascending Butterfly Disclosure. Things that lure this butterfly out of her cocoon: Technology, Travel, Fashion, Beauty, Spirits (Sparkling, Champagne, Prosecco, Sake, Bourbon, Craft Brews), Foodie Fun - really I'm such a *simple girl*.