Springing into #Beauty with these picks from @beautypress #SpotlightDay! #BBloggers

I swear this 'Butterfly-in-Chief' hasn't gone into hiding, but it's been a stress-filled Quarter 1 of 2016 so far, and things have been so nuts I haven't even felt like blogging about it. Not like me I know. #LeSigh

While I try to work my way to back to the inspirational posts you know me for, I thought I'd get caught up on some Event Recaps that are very much long overdue.

I have been attending BeautyPress Spotlight Days since 2012 (in fact here is my recap of the first one I attended in October 2012), they never fail to impress, they curate fab beauty brands/products and introduce them to Press in an informal yet surprisingly well organized format.

Here is the event in Pictures:

Above: The team behind Caolion (natural Korean Cosmetics - Korea's first pure hypoallergenic products) were super welcoming and just like we focus often on 'farm-to-table' on these pages, Caolion believes in the power of 'edible skincare' - gentle on even the most sensitive skin.

Above: This part of their collection focuses on Pores and I am definitely looking forward to trying these! (Been feeling like I could play 'connect the dots' with mine lately!)

Above: I loved the display, and I definitely love a simple to understand ingredient list! When you can pronounce each ingredient, you know you are safe!

Above: CAOLION Cosmetics Stands for [Culture + Association + Originality + LION]

Above: CoTZ has impressed me greatly since meeting them for the first time awhile back at Beauty Press Spotlight Day, they are one of my favorite Tinted Moisturizers with SPF to wear daily because of the soft, sheer matte finish. (Remember butterflies, this is a tinted moisturizer, not a full on foundation so don't expect full coverage, it's a sheer coverage but with such a great feel to the finish and a Balanced Mineral Complex. We keep inviting them to collaborate with us for a Twitter Party so I can bring them to not only our readers but all consumers in a fun, viral way. You guys really respond well to Twitter Parties, so hopefully I will bring them on board for one soon. (Feel free to comment on this post if you are interested in having CoTZ come on board for a Twitter Party)

Above: A little 'How it Began?' - Tish & Snooky's Manic Panic was born on 7/7/77 when two N.Y.C.-born sisters, Tish and Snooky, added some extra ambition to their rock 'n' roll lifestyle. Specifically catering to the punk rock and alternative crowd with hipsters coming from all over the world to shop and to see and be seen. Read More About Their Story HERE.

Above: I did a double take when I noticed many of the lipsticks matched the hair dyes - YAS!!!!!!

Above: Mitchell Black Candles lit the venue and we were given candles to take home as well. I am a candle junkie (incense as well) and I lit one of these in my Foyer and it literally enveloped the room with such a pleasant scent and warm feel. If you have any candle snobs on your gift list, give them these!

Above: Grove, Hearth, Loren and Corsica Scented Fragrance Candles by Mitchell Black

Above: In addition to Candles, Mitchell Black offers Fine Stationery, appetizer plates (I would also use these as catchalls for jewelry, keys, rings, etc)

Above: Shaffali Skincare is where Ayurveda and Aromatherapy meet, utilizing Indian herbs and spices to bring out your glow and fruit and flower essences to uplift your mood and skin.

Above: Shaffali Miglani, Founder of Shaffali Organic Skincare

Editors in attendance were treated to a wonderful experience of having our pores steamed and then a facial using Shaffali Organic Skincare Products. There is a meditation and empowering mantra for each product so that the line addresses mind, body, skin and soul. I loved getting an 'on-the-spot' introduction to the range of products, the facial allowed Editors to take a moment away from 'talking business' and focus on the pampering aspect that facials provide. I loved the experience and enjoyed the products! I know I am not going to be happy when I run out of these.

Above: SmoothSkin Gold is an IPL Hair Removal Device. We did not come home with these, so I am mentioning that I did meet them at BeautyPress Spotlight Day, however I cannot provide a recommendation/endorsement as I have not personally tested the device. 

Above: Being the smart butterfly that I am, I wore my Bodipure Glove as I was getting the facial treatment from Shaffali Skincare, when I was done, I not only had a glowing face, I also had baby smooth hands too! I LOVE these!

Above: I was also happy to see a brand I know well Twisted Sista, because you know the saying is 'curly hair don't care', but girl it does care! Curls need moisture my friends! And for my fellow fine/thin hair types don't be intimidated by curly hair products, they actually are great for adding volume and NOT weighing hair down which is exactly what we all want to achieve.

Above: Freixenet is one of my favorite 'bubblies', I have a super dry palate and their Cordon Negro Brut is one of my all time faves!

Above: Mionetto Gran Rose Extra Dry is one I hadn't tried before and definitely enjoyed, most Rose's are sweet, I liked that this one had a good balance.

MY TAKE:

I can't even begin to pick a favorite with this Spotlight Day, they definitely curated a great collection of brands and I look forward to sharing individual product reviews as time permits.

Readers Sound Off: Which Product would you most like to try and why?

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FTC Disclosure:  This is NOT a compensated Post, it is an event recap and as always ALL opinions are 100% my own! I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure.

Did you miss the @beautypress Fall 2013 #SpotlightDay? Thankfully darlings I didn't! Guess what #beauty brand made their debut?

As a Lifestyle Blogger I am no stranger to conferences and larger than life events, but some give you a little more quality to match the quantity. That's what I call time well spent. It's not necessarily how much you spend to get in the door that is the true measure of an event's worth. And no butterflies, it's NOT the swag bag either. This world runs on "WHO" you know, the event that is worth it's weight in Gold is the one that makes MEANINGFUL connections happen.

They don't happen by magic, but by careful research, planning, implementation and a ton of hard work. And when you get there what you get out ultimately depends upon on what you put in, but BeautyPress Spotlight days set Beauty Editors up for success by providing a great venue, several sessions which allows each Editor to get in solid time with each brand, they keep you fed and hydrated, and most importantly curate a collection of amazing brands that address your beauty needs from head to toe! What's NOT to love?

Via Beauty Press (both online and in person at their events), I have discovered a ton of 'new to me brands' through past Spotlight Days that I have attended (you can check out past coverage by clicking HERE for May 2013 Beauty Press Spotlight Day, HERE for the January 2013 Spotlight Day, and HERE for the Fall/October 2012 Beauty Press Spotlight Day), and I always look forward to the next one because I know the experience will always be a valuable one for me!

I am going to present the Brands I met with in Alphabetical Order this time around, and happily the first brand is also the one that made it's debut and launch at this particular Beauty Press Spotlight Day which was super exciting!

The Aloe Source:

Making it's debut at the Fall 2013 Beauty Press Spotlight Day was The Aloe Source who utilize a charcoal filtration process to remove aloin and aloe emodin from it's aloe vera WITHOUT destroying the integrity of it's nutrients. Better still they partnered with an aloe vera farm right here in North America to harvest, process and stabilize organic aloe vera exclusively for The Aloe Source. I do personally consume Organic Aloe so from first hand experience I know not all Aloe is created equal. I also actually add Aloe on my own to my skincare so I was super excited to meet the team behind The Aloe Source. They provided full size samples of their Jojoba Radiance Cleansing Polish, Luminosity Masque and Vitamin C Anti-oxidant Creme. I'm currently finishing up testing another system so as soon as I'm done I'll start on this one and report back to you! They were super friendly and approachable and their love of Aloe defintely did shine through, and since I really love Aloe already I am looking forward to trying this set out. (My Aloe Plant is the only one I've managed NOT to kill throughout all my years of traveling and neglecting my plants.)

BeFine Fine Food Skincare:

Before there was a Beauty Industry, What did women do to keep their skin healthy? 

That is the question that BeFine's homepage asks. The use of 'natural' ingredients really is just a return to the basics. The time and true home beauty treatments that have been passed down by the generations. BeFine uses nutritious super-foods like pomegranates, almonds and avocados combined with advanced technology and efficient and effective ingredients. It's a return to the basics my friends and I mean that in the best way possible! No Allergens, fragrance, parabens or preservatives! BeFine sent us home with samples of their Exfoliating Cleanser with Brown Sugar, Sweet Almond Oil, Eucalyptus Globulus Leaf Oil, Orange Oil and Oat Protein, their Night Cream with Cocoa, Millet and Rice Bran, their Gentle Cleanser with Peppermint Oil and Leaf Extract, Sugar Cane Extract, Oat Bran Extract and Rice Bran Proteins and their Firming Toner with Ginger and Willow Bark. Now when I tell you that Beauty Press truly provides a personalized experience with each brand, in my conversation with BeFine I mentioned that I have very dark circles, they are inherited as all my Father's side of the family have them, and I will admit my stressful fast-paced lifestyle doesn't help. Without a delay BeFine handed me their Eye Blossom Miracle Eye Serum with Cucumber and Flax Seed Oil. 

Super foods within, and within your skincare as well! Photo Credit: Beauty Press

I can't even begin to say how much this simple gesture filled my heart with gratitude. I left with a smile on my face and I can't wait to test out everything and report back on how well it worked for me. It's been a lot of late nights and go, go, go lately and I need a good at home spa day! Just me, a bathrobe, great products (and perhaps a glass of wine, I mean grapes are of the earth and all! Isn't the Resveratrol in wine good for you?)

Clique by Chef Roble:

In addition to The Aloe Source which made it's debut at Beauty Press Spotlight Day Fall 2013, Chef Roble and co who not only provided delicious bites and cocktails, he also offered attendees a sneak peek of his newest fragrance CLIQUE by Roble created in partnership with Brands With Purpose. The fragrance is slated for a Spring 2014 launch!

"I find the idea of exploring the synergy between capturing the aroma of some of my favorite dishes by creating the first 'Fragrance Recipe' intriguing" - Chef Roble

Photo Credit: Beauty Press

Guests were treated to 'Blood Orange Cocktail' and 'French Toast Crunch' cocktails and desserts, notes that were also used in the fragrance, making it a total sensory experience! We also received sample vials of the fragrance to take home. Everything was delicious and we were advised to taste then smell the fragrance, and it was like sensory overload in a great way! That was unique and super fun!

Gatsby

Photo Credit: Beauty Press

Sadly no one from this brand seemed interested in speaking with me so I can only give them back what they gave me, nothing. I'll just say they were there and I'm not bothering to link to them either so if you want more info feel free to google them. Why brands do events and only speak to some people and not others still baffles my mind. God Speed Gatsby, Really. But if I want to deal with high brow snobbery I'll visit a Department Store on Fifth or Madison Avenue here in New York City wearing jeans and sneakers.....

GrandeLash-MD:

I am probably the only person who also blogs about Beauty that has never put an eyelash curler to my eyes! Those things quite frankly frighten me, so if my mascara can't give me thick lashes, then I'm in trouble because I'm not sticking anything metal anywhere near my eyeballs! Thankfully I got to meet the folks at GrandeLash-MD, which bring us Natural Long Lashes with NO side effects in just six weeks! I have also never put falsies on either, the idea of glue near my eyes also gives me pause.

Photo Credit: GrandeLash-MD Facebook Page

We received the super cute bundle as pictured above to take home (um sans the roses!) and as soon as I complete a full six weeks using both I'll report back with how it worked for me. The kit contained the GrandeLash-MD Eyebrow and Eyelash enhancing formula as well as the GrandeLash-MD Mascara. If this works well for my eyelashes then I'd love to try the haircare products as I've battled with thinning hair and now since my hospitalization last year some hair loss. I am definitely looking forward to trying this system out! And you know how much I love packaging I thought the super pink cute girly packaging was a great touch. That kit would make fantastic stocking stuffers for any ladies on your list for holidays! (I know you are thinking but butterfly I haven't even bought my Halloween Costume yet, but seriously, the earlier you start your shopping, the earlier you work your way through the list and the less stress you deal with when the holidays roll around, and they will come quicker than you think, trust me!)

LipSense

LipSense lasts up to 18 hours with just ONE application!

I wear a custom signature red daily. I have since my teens. It's a mix of a few different brands and a favorite gloss, I can't find a color like it, so I make it. I don't consider reds just for evening. Usually when I visit a cosmetic brand they will never change my lip color, even if I ask. So I was excited when Lip Sense was willing to do so. They got my enthusiasm for red and thought I'd like a color that Christina Aguilera uses from their line. Her preferred shade is a mix of Blu-Red and Cranberry LipSense topped off with their gloss which keeps lip moist and plump! I let them know that part of my 'signature' color that I blend for myself usually includes a small touch of Gold, and they custom blended a color on me that was PERFECT! This is my first time trying them out but it won't be my last. I have to reach out to them because my gift bag contained a mauve/pink, and I don't wear pink at all, so hopefully I can kill two birds with one stone and swap out for a red and work out something fun for Ascending Butterfly readers as well because I have a strong feeling you guys will LOVE them as much as I do. Their color is super long lasting, and I literally needed to use remover to get it off and was impressed that it didn't stain my teeth, transfer or wear off like most lipsticks do on me. Re-application wasn't necessary even after nibbling on delicious desserts! Put them on your radar butterflies! This is definitely another great stocking stuffer idea or gift for someone hard to buy for!

Photo Credit: Beauty Press

The LipSense team pictured above, left me with the perfect pout and definitely all smiles! I've tried really great lipsticks from a wide variety of brands, but so far none have had the transfer-proof staying power that I experienced with LipSense. (I have a feeling if they are looking for a Blogger Brand Ambassador to wear their shades everywhere, it should most definitely be me!) By the way you know just how much I love featuring brands that give back (and celebrities are only featured here when we have met them in person or they are participating in a give back initiative), Senegence makers of LipSense also founded The Make Sense Foundation in 2002 and the list of organizations they support are listed HERE.

Memoire Liquide:

Needless to say as I wear a signature red lip everyday, that I fell in love with Jamie's red lipstick!

If that name sounds familiar I give you a pat on the back for your great memory! I met them originally at Elements NYC and you can check out my full recap of my first experience them. They consistently deliver and I was happy to see them at Beauty Press Spotlight Day! I got the chance to custom blend my own fragrance with them during Elements, and I use it super sparingly! I love that they demystify the art of perfumery by allowing people to custom create their own unique scents. Haven't you always found yourself saying if I could combine the top notes from this scent with the middle notes of that one and the base notes of the other it would be perfect? Well with them you can! I haven't failed to get stopped when I am wearing the scent that I custom blended with them. You should also be sure to check out the Memoire Liquide Reserve Edition which is a collection of five ready to wear eau de parfums that are exclusively sold at spalook, Nordstrom, Murale, Beauty Habit, SkinStore and Parfum1. I definitely love what they are doing, and you should have already had them on your radar from the Elements Showcase recap, but if you missed that one, and are just reading about them for the first time here, you definitely want to check them out. I would also say Memoire Liquide would be a lovely holidays gift and a fantastic Valentine's Day experience! From the reserve collection 'Encens Liquide' is my personal favorite!

Pampadour

Photo Credit: Beauty Press

I also met Pampadour originally at Elements New York, and recently shared about their Votre Vu Sponsored Twitter Party, they are a social media website created for beauty enthusiasts, think of them as a sort of pinterest dedicated entirely to beauty, if you are already a member, please be sure to follow me there as well! I haven't had time to go and 'Pamp' everything I love, but I'm slowly but surely adding more stuff on! Roy Hakimian is one of the co-founders and he is absolutely the sweetest person you'll ever meet! If you can't get enough Beauty than you should definitely become a member of both Beauty Press AND Pampadour! They sent us home with a Votre Vu lipstick! :)

SX Liquors

Liquor Sponsor for the Fall 2013 Beauty Press Spotlight Day was SX Latin Brands! Makers of SX Cha Cha Cha a Reposado Tequila with a hint of lemon and honey (pictured above very first bottle to the left), SX Cafe Doble a Reposado Tequila with Coffee and a Hint of Honey and Cloves, SX Blanco a Distilled from Cane 86 Proof Vodka (second bottle from the very right),  SX Negro which is a Vodka Infused in Anejo Casks and is 96 proof (pictured to the very right above), SX Azul a Vodka with a hint of Berry, Vanilla and Rosemary; SX Rosa a Vodka with a hint of Coconut, Watermelon and Cilantro, SX Verde a Vodka with a hint of Apple, Lemon and Basil, SX Calypso an Aged Rum with a hint of lemon and mint (picutred above second bottle to the left with green label), and last but not lease SX Samba which is a Rum with a hint of sweet lime and vanilla! These would definitely look beautiful on your bar for upcoming Halloween or Holiday Parties!

Uberliss

Thankfully for every rude person you find a nice one, and so for the haircare brand that chose not to speak me, there was another one in attendance that seemed way more interested in being there and making connections. Uberliss is the world's most advanced smoothing system that elimates unwanted frizz and tames unruly hair with a blend of Keratin, Cysteine and Buriti Extracts! Frizz is the bane of my existence and I have to do a combo of blow out and flat iron to my hair daily if I want to to wear it straight, so I definitely can't wait to try this out! It is compatible with other chemical processes and their products are forumlated WITHOUT Formaldehyde or aldehydes, so if you were hesitant about trying products with keratin in the past for fear of Formaldehydes than Uberliss is perfect for you! They sent us home with Full Sized Hydrating Shampoo and Conditioner, as well as the Uberliss RituOil which is an Orchid and Argan Oil Complex that seals cuticles to create softness and shine and protect against thermal damage (you know like blow dryers and flat irons!). I can't wait to test out this system and report back to you. I would also love to visit an Uberliss Salon and I will definitely post my before and after on Ascending Butterfly when I do. I'm actually ready for a hair change so this sounds like a perfect excuse to try something new, you know for the sake of JOURNALISM!  (yeah that's the ticket!) :-)

Vitaman

Despite the distance from this event, I still have to admit this story from meeting this brand still makes me laugh, they are an Australian company that when they met ME told me they couldn't understand me because of my 'super heavy accent' and where was I from. The only thing that anyone can say that is 'discernible' about the way I speak is that it's distinctly 'New York' as I was born and raised here, my mother was born and raised in Manhattan and my Grand-mother was also. But I have never been told it's hard to understand me before. So this was a bit of a strange experience for me, but I do give them credit for managing what had to be crazy jet lag from the time difference and travel so well! Vitaman developed Australia's first comprehensive natural male skin and hair care range that contains natural and highly active ingredients sourced from Australian Indigenous Native Plant, Fruit and Herbal Extracts. They launched in 1999 and their co-founders had been living in the same building directly opposite each other for six months and met randomly in the elevator (which they call 'the lift'). They launched with 9 products and the line has expanded exponentially ever since.

We were sent home with a sampler pack that included trial sizes of their Face Scrub, Face Moisturiser, Shave Creme and After Shave Balm.

My Take:

As always Beauty Press curated a great variety of brands and provided an interactive, fun and dynamic experience that allowed Editors and Beauty Bloggers to network with the brands as well as each other! As I begin testing the products I took home with me I will post more comprehensive reviews but thought I would start with an overview that gave you an idea of the brands that were in attendance. I will definitely reach out to many to see if we can offer reader giveaways in the future but until then it doesn't hurt to visit each brand on their social media pages and let them know you saw them featured here!

Butterflies, which amazing product most caught your eye, which would YOU like to try first?

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FTC Disclosure: I am a member of the Beauty Press Network. This is not a compensated post. This is NOT a sponsored post and all opinions are 100% my own!  I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure.

Highlights from January 2013 @beautypress Spotlight Day!

 

 

The fourth edition of the beautypress Spotlight Day, a press-only beauty product showcase featuring niche and specialty brands brought over 120 media guests to connect with 11 exhibiting vendors, which is double the amount of participants since the premier event three years ago!

 

Much like the last BeautyPress Spotlight Day that I covered (you can read that recap HERE), this one introduced me to quite a few brands that were entirely new to me, and that's one of the things that excite me most about the event.

 

Hibiscus Champagne Cocktail

 

 

Journalists, bloggers, and beauty enthusiasts gathered at the stylish Midtown Loft and Terrace to discover new product offerings from niche and specialty brands. In addition to new product finds, guests also received a posture evaluation from the Wellness Center of NY, while sipping on artful tea creations by Le Palais des Thes, a French brand of premium tea that offers all-natural signature flavors and snacking on healthy chocolate treats from Antidote, a new brand of health-inspired raw chocolate with bold and unique flavor combinations.

 

And now for the brands featured at Spotlight Day in alphabetical order:

 

 

 

BABOR: The BABOR brand is a luxury skincare and cosmetics brand. Combining state-of-the-art scientific knowledge with natural formulations, each line is created with unique ingredients yielded from the most exceptional environments across the globe including volcanoes, arctic berry fields, orchards, and oceanic fissures. Not only are the products highly effective, but they are also extremely compatible with the skin. At BABOR Cosmetics, clients are taken on a seduction of the senses within each product.

 

BABOR is the leading, professionally sold and recommended skin care system in Continental Europe and recognized as one of the most trusted brands in the industry today.

 

 

Bio-Logical: Bio-Logical is a Paris-based organic skincare line which brings a fresh perspective to the natural beauty category by providing effective, fun, and easy products to modern consumers looking to embrace more natural beauty routines. The brand fills a void in the natural/organic skincare category by offering affordable, French-manufactured, certified organic skincare solutions based on ancient botanically-derived remedies presented in trendy, high-quality eco-sensitive packaging. The cruelty-free product line is “Tested on Frenchies, not on Animals!” ™

 

 

Dossage Fragrances: Dossage Fragrances collaborated with the finest luxury fragrance house to develop distinct scents with complimentary notes. The only mandate we insisted on was for a fragrance to be worn by the client in a subtle way. This is luxury. We believe you should wear the scent, the scent should not overtake your presence only enhance it. Our other specification was inspiration from world travel.

 

The fragrances all compliment each other and there is a little bit of each scent in all of us!

 

The balance of scent and the addition of a mood enhancement agent is present in all of our fragrances. Not only are your senses heightened ……your spirits are lifted as well.

Pictured above is Dossage Fragrances CEO Tara Durkan, the fragrance, the story behind it and the Dossage crew made a huge impression on me, and I am going to re-visit them for a more detailed review post, my standouts were Dossage 8 for him and her! I know scent is very much subjective and what one person likes another may or may not, and if you notice, I don't do a ton of collaborations when it comes to fragrances, I'm incredibly picky and they are just something that have no grey for me, I either like it or I don't. I LOVE these, so you will see more posted about this brand for sure!

 

 

HairMax: Lexington International is the manufacturer and developer of advanced laser phototherapy devices for home use. Since its founding in 2000, Lexington International’s mission has been to provide the most advanced hair loss treatments and hair care products. The company’s premiere product, the HairMax LaserComb, is the first and only laser phototherapy medical device FDA Cleared for home-use to treat hair loss and stimulate hair growth in men and women suffering certain class of hereditary hair loss. Sold in in over 165 countries worldwide, Lexington Int., has helped hundreds of thousands of individuals treat their hair loss and promote hair growth. (And if any of you are like me, and think that these are 'hot' to the touch or would burn your scalp, I just want you to know it's NOT hot, you feel no heat when you touch it, and it will not burn your hair or scalp.

 

 

LASHEM: The LASHEM brand was developed to help the everyday woman keep her youthful glow. It is a reflection of a healthy and natural lifestyle to accommodate everyone from the working woman to the stay at home mom. The brand combines natural ingredients for the highest quality formulations made possible. The LASHEM brand is dedicated to promoting natural beauty in a world full of unrealistic expectations. LASHEM offers anti-aging products that are natural and made in the United States. The LASHEM natural product line consists of mascara, anti aging creams, and eyelash booster. (Because they use natural ingredients, these will not tint your eyelids!)

 

 

Merlot Skin Care: Merlot Skin Care is a natural grape seed-based brand that utilizes antioxidants to fight free radicals, the particles that routinely damage our skin. Merlot is a privately-held, family-run brand committed to innovative skin care products. Founded in 2001, Merlot Skin Care products are available at Walgreens, Drugstore.com, and on their website as well!

 

 

NaiLuv: NaiLuv is all about nail love! Born out of a passion to create and offer the best and the latest in nail fashion and technology, NaiLuv is committed to providing quality, safe and fashionable nail products. Every NaiLuv product is made with love. Each formulation undergoes a rigorous product development process that involves several studies and extensive market research. NaiLuv provides customers with the finest and most practical choices in nail care and technology.

 

 

Paul Brown: This global brand features an extensive line of professional hair care products and six successful salons and day spas throughout the Hawaiian Islands. Master hairstylist, educator and businessman Paul Brown launched his hair care system in the late 1980s to provide hair care solutions for all types of hair, in all cultures. Incorporating natural Hawaiian plant and sea essences, this system includes high quality shampoos, conditioners, other hairstyling products and appliances. Brown is credited for introducing the thermal straightening system and one of the first flat irons to the U.S. Paul Brown Hawaii products and services are now offered worldwide, while being sold exclusively in professional salons and spas.

Much like Dossage's CEO, Paul was so enthusiastic and so open that I would like to feature them separately from this recap, so stay tuned, I wanted to make sure you put not only the beauty products, but the flat iron on your hair radar!

 

 

 

 

Skin Laser and Surgery Specialists of NY and NJ: David J. Goldberg, M.D. is recognized nationally and internationally for his innovative work with skin lasers, cosmetic dermatology and facial rejuvenation techniques. A board-certified dermatologist who has been in practice since 1985, he has treated patients and taught doctors throughout the world in the use of these cutting-edge technologies. Under his direction, Skin Laser and Surgery Specialists of New York and New Jersey has been a pioneer in making skin laser and cosmetic dermatology technologies available to the public.

 

 

Tilth Beauty: Based on three decades of experience, research, and development, Tilth Beauty is a natural-based, high-performance skincare line. Each product has been painstakingly crafted with a unique and potent blend of botanical and industry-proven ingredients without ANY potentially harmful elements commonly found in most skincare products. The result is beautiful, vibrant, radiant, youthful and healthy skin.

 

No other skincare product on the market comes close to what Tilth Beauty does. We do not use any parabens, phthalates, sulfates, petroleum -based products, silicones, synthetic fragrances or GMO’s, animal/dairy derived products, or artificial colors.

 

 

HBA Global: HBA Global Expo and Conference, is the most important product development source from concept to market–for the cosmetics, personal care, skin care, fragrance and wellness industries and features a comprehensive educational program and exhibits floor with attendees coming from the top prestige, mass and emerging beauty and personal care brands worldwide.

 

 

The Wellness Center of NY: The Wellness Center of NY provides services and solutions for individuals who seek to improve their health. Meet Dr. Fishel and learn how to improve physical beauty through good posture, happiness, tension relief and overall well being. The Wellness Center Of New York is located in midtown Manhattan providing Natural health care including Physical Therapy, Chiropractic, Nutrition and Alternative Medicine. Dr. Craig Fishel, Chiropracter and Wellness Educator, Founder and Director of the Wellness Center of New York in Manhattan is board certified and a member of the New York Chiropractic College Alumni Association. Education is Dr. Fishel's passion. Pain relief is one of the great side effects of his care, but the true benefit is general well-being, medical knowledge, and a sense of community.

Have you tried a 'new to you' beauty product for the New Year butterfly? If so, please share!
 

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FTC Disclosure: This is NOT a sponsored post, no monetary compensation has been received to share my event recap about the Beauty Press Spotlight Day. Gift Bags were distributed and the products enclosed were reviewed by our editors so we could share our feedback and honest opinions. All opinions are 100% my own.

@beautypress #Beauty #spotlightday

beautypress, (the first international PR network for the cosmetics sector), hosted its third event on September 26, 2012 at Midtown Loft and Terrace in New York City since it's debut in 2010. The third edition of the beautypress Spotlight Day, brought over 100 media guests to connect with 12 exhibiting brands, (double the amount of participants since the premier event two years ago!).

With Fashion Week Winding down, this event was like a fresh drink of water! It offered a relaxing and fun atmosphere to try out great products, meet wonderful brands, and to pamper ourselves!

“The beautypress Spotlight Day is all about giving our client brands an opportunity to add personality to their digital PR activity on beautypress by engaging face-to-face with beauty editors. Our goal was to create a comfortable and intimate environment in order to make the interaction between companies and press more focused. We have received positive feedback from both sides- editors benefit from the event because they meet a select number of new brands on a flexible schedule, and companies have exposure to more editors than most other events of this nature,” said Gabriele Fuchs, CEO and founder of beautypress.

Of course, starting an event with a beauty inspired tea infusion cocktail is always a great start, here is a picture of mine:

After rushing around all day, it was nice to just stop and 'smell the flowers' have a nice cocktail, talk to fellow Editors and Beauty Bloggers, and 'just be' for a moment! A nice peaceful moment is just what the doctor ordered! And with the view of Manhattan out the window, it was a nice reminder of why as a born and raised New Yorker, I still live in New York City even though it sometimes drives me nuts! The city that never sleeps is never short of amazing events, but some are definitely better than others in terms of packing in quality and not just quantity!

After sipping on a beauty-inspired tea infusion specially crafted by Sanctuary T for the event (you can get social with them @SanctuaryT on twitter or on Facebook), it was straight to checking out the great brands in attendance, here are the Brands I met, listed in the order I went around the room!

Herbacin - Located in the geographical heart of Germany since 1905, Herbacin® very early on created a distincive brand image that has reflected until today its close proximity to deep green forest and flowering meadows. Cultivating its own plants and herbs for decades, Herbacin® products have become known for tradition and experience in what has now become the highly popular field of natural cosmetics. They were introducing their Footcare Line and we received samples of their Leg Lotion, (intensive moisturizing care for stressed, tired legs. Active Ingredients: camomile and red vine leaves), Cooling Gel (Pleasantly refreshing cooling gel for hot feet and tired heavy legs. Active Ingredients: menthol and camphor.), Foot Cream (Intensive Moisturizing care for sensitive and strained feet. Active Ingredients: camomile and urea.), Foot Peeling (Particularly gentle deep cleansing and smoothing of rough skin. Active Ingredients: Himalayan Salt and Almond Oil), and last but not least, Warming Balm (Intensive care and pleasant warming sensation for cold feet. Active Ingredients: Avocado Oil and Carnosine.).

What they DON'T contain:

Ƹ̵̡Ӝ̵̨̄Ʒ - no parabens

Ƹ̵̡Ӝ̵̨̄Ʒ - no mineral oils

Ƹ̵̡Ӝ̵̨̄Ʒ - no animal testing

Ƹ̵̡Ӝ̵̨̄Ʒ - no animal ingredients

Ƹ̵̡Ӝ̵̨̄Ʒ - no synthetic colors

What they DO contain:

Ƹ̵̡Ӝ̵̨̄Ʒ - organic camomile blossom extract

These products are also highly recommended for Diabetic Footcare! Get Social with them on Facebook and @HerbacinUSA on twitter.

That warming balm is certainly going to come in handy very soon as we will have nights in the 30's already this week and it's not even winter yet!

Fiafini - Smoothe. Lift. Hydrate. Renew! Fiafini Skincare offers women of all skin types – including very sensitive – natural, effective and safe anti-aging products that are powered by the incredible South African Marula Oil. A revolution in skincare, Marula Oil is highly effective, safe for all skin types and proven to have more anti-aging effectiveness than vitamin C.

'We three sisters believe in seeking out beauty solutions that are both effective and natural as possible. by following this philosophy, we have created an advanced line of skincare products that combine the purest botanicals and plant extracts with scientific technology to heal, nourish and protect even the most sensitive skin' ~ The Fiafini Story

President and CEO of Fiafini Skincare, Stasia Serafini, BeautyPress #SpotlightDay at Midtown Loft in New York City

I was super lucky to be able to meet one of the sisters, President and CEO of Fiafini Skincare, Stasia Serafini, not only did she answer all our questions, but she also tried out some of the products on us immediately and I can tell you I was definitely impressed! We tried out the Divine Hydration Moisturizer on our hands and they felt super soft, a little went a long way, greaseless, absorbed quickly and left my hands super soft. Mama Butterfly also tried the eye cream and was super impressed! You could truly see the difference between the eye that had it and the one that didn't, and she hasn't raved about an eye cream since trying Wei East! When I got home I found a very lovely package in my gift bag that included their Delicate Cleansing Emulsion, Divine Hydration Moisturizer (which is the product I tried there), and the Deluxe Anti-Aging Eye Cream (that Mama Butterfly loves), and they included a feedback card to tell them what we thought of the products, that card was postage paid, with what? A BUTTERFLY stamp! You know how much I love my butterflies!

You can get Social with Fiafini on Facebook and on @fiafini on Twitter!

Delaney Wellness - Give Your Skin What it Craves. Award winning Delaney Vineyards has been producing fine varietal grapes for decades. Delaney Wellness is proud to launch a new skincare line that marries the art of internationally recognized winemaking with the science of skincare. Delaney Wellness Skincare Straight from the Vine. Is it just me, or does the combo of skincare and wine just sound brilliant? A nice long bath with a glass of wine, combined with using pampering skin care products that contain grape seed, sounds like a perfect evening to me!

We came home with the Delaney Beauty Reserve Grape Seed Anti-Aging Moisturizer, which they put on my hands while I was there and it left me feeling baby soft and smooth! I would definitely love to try out the entire system for this one! Get Social with Delaney Wellness on Facebook and on @DelaneyWellness on Twitter!

Jing Ai - Jing Ai which means pure love in Mandarin Chinese is an eco chic beauty brand that combines healthy gorgeous makeup with sustainable packaging. The brand is gluten free, vegan and certified by the leaping bunny. Jing Ai donates 5% of proceeds to breast cancer charities in memory of the founder Donna Cristino’s grandmother Rose. Jing Ai gives back by donating 5% of its proceeds to Feel Your Boobies,  a grassroots organization that focuses on promoting proactive breast health in young women (pre-mammogram age).

Donna Cristino, Founder of Jing Ai Cosmetics. BeautyPress #SpotlightDay at Midtown Loft in New York City

I had the pleasure of meeting Donna Cristino, Founder of Jing Ai cosmetics, you might have recently seen them featured on QVC. I absolutely loved the sustainable packaging, the brush is total awesomesauce, and the blush feels just like soft silk to the touch. You can treat your skin, do something great for the environment with the plantable packaging, and support an Entreprenuer who volunteers with the American Cancer Society in their “Look Good, Feel Better” program, giving patients makeovers, education and counseling about the changes that occur to hair, skin and nails in women undergoing cancer treatment - so they can look and feel beautiful.

Donna Cristino, Founder of Jing Ai Cosmetics. BeautyPress #SpotlightDay at Midtown Loft in New York City

I got to try out the Jing Ai Sierra Glow Duo Bronzer in a color combo called 'Picadilly' with the Kabuki brush that is super soft to the touch. It is infused with certified organic Wild Rose petals from Brazil that help nourish your skin and set it aglow.  The bronzers come in a set of two, for light or dark skin and is rich in vitamins A & E, is free of parabens and petrochemicals, and it is Gluten free and very nourishing for your skin. and I love the Wildflower Seed Instructions that they are packaged in which read: "Plant seed paper in soil + Be sure it gets 4 hours direct sunlight each day and water daily = Pure Love Grows".

Get Social with Jing Ai on Facebook and on @JingAiSkin on Twitter too! You know how much I love to support brands that are giving back, and not just for one month out of the year, but all the time. I will certainly never forget meeting Donna, and wish Jing Ai nothing but success for starting out on the right track, for giving back to the community at large and the environment. I definitely hope Ascending Butterfly readers will keep them mind for holiday gift giving this year, it's the perfect gift for any Eco Loving Gal on your shopping list!

David Pollock, Founder of PUR Attitude, BeautyPress #SpotlightDay at Midtown Loft in New York City

PUR Attitude - No water. Just 100% pure active skin care with Hyaluronix™. Mother Nature with an Attitude! PUR attitude™ is a revolutionary line of naturally pure skin care made with powerful, proprietary Hyaluronix™ technology, which works synergistically with the skin, locking in moisture and targeting the different signs of aging. This breakthrough concept was developed by beauty guru David Pollock, who has more than two decades of experience creating products for some of the most recognized names in the industry.

David Pollock, Founder of PUR Attitude, BeautyPress #SpotlightDay at Midtown Loft in New York City

To say that David was animated and passionate about sharing just how wonderful for your skin PUR Attitude is, would probably be an understatement. You may already know David Pollock as Vice President for the Home Shopping Network (oh you know, just that tiny multi-billion dollar television shopping channel), or maybe as CEO of Hydron Technologies (a public company with pharmaceutical technology licensing, contract manufacturing and branded skin care sales through QVC and HSN which sold over 100 million), he is a Speaker and Author, he is listed as one of the 20 to know by Global Cosmetic Industry and if none of that happens to ring a bell, he publishes an on-line magazine JustAskDavid.com and has a national daily radio segment called 'Until you Hear This!' and recently published the book '101 Recipes for Beauty', apparently what the Sistine Chapel is to ceilings, he is to Beauty!

We came home with the 'Skin Essentials 3-Step System', 100% Pure Active Skin Care which includes:

Ƹ̵̡Ӝ̵̨̄Ʒ - Purifying Rice Face Wash - Haven't tried this out yet. My Clarisonic recently died on me, and I'll bet this one would be perfect to use with my Clarisonic! And at $18 with free shipping within the US, I'd say it's a steal! (Anything that can help reduce pore size, is a score in my book!)

Ƹ̵̡Ӝ̵̨̄Ʒ - Hydrodrench Moisturizing Gel-Cream - Ladies this can be used under makeup, much like a primer! This one's more 'splurge' at $68 (also free shipping within the US), but I can tell you I didn't want to wash this one off!)

Ƹ̵̡Ӝ̵̨̄Ʒ - Multi-Effects Eye Cream - We did try this out while there, it was perfect because afterwards we were running to the Effen Vodka Release Party, while we may have been tired, our Eyes sure weren't! This one is also 'splurge' priced at $58, but as a writer who keeps very long hours, Eye Cream is one area I allow myself the splurge on when it comes to Beauty Products, I mean really what price can you put on not having puffy, tired looking eyes?

This is where I 'earn my keep' as a beauty blogger, all of my fab frugalistas rejoice the bundled system definitely gives you a great discount at $88 with free shipping within the US. The products retail for $144 if purchased individually, so get the kit and the discount, your skin will thank you DAILY.

Get Social with PUR Attitude on Facebook and @PURattitude on Twitter.

Katharin von Gavel, Founder / CEO of Footlogix, BeautyPress #SpotlightDay at Midtown Loft in New York City

Footlogix -  'Medi Meets Pedi' Footlogix has you covered… from Heel to Toe! Headquartered in Toronto, Ontario, Canada, Footlogix is a trusted and renowned brand in the professional spa and salon industry, and is available in more than 20 countries around the world. I had the opportunity to meet Katharin and her mission,

"My mission is to increase awareness of the importance of healthy feet and to create unique solutions to achieve soft, beautiful, well cared for feet that you dare to bare." ~ Katharin von Gavel

is definitely NOT an easy one!

To say that my post Fashion Week feet were in need of repair is definitely an understatement, so I was very happy to find a creatively packaged bundle of joy for my feet in the gift bag that included:

Ƹ̵̡Ӝ̵̨̄Ʒ - Dermal Infusion Technology Rough Skin Formula which is an intensive spa quality, non-greasy, anti-fungal mousse for the treatment of dry, rough feet.

Ƹ̵̡Ӝ̵̨̄Ʒ - Callus Softener which makes exfoliation of hard, dry skin fast and easy

Ƹ̵̡Ӝ̵̨̄Ʒ - Sanitizable Water Proof Foot File

Ƹ̵̡Ӝ̵̨̄Ʒ - and a cute lollipop foot! <- Although the idea of 'licking' the foot was a bit weird, but funny!

Get Social with Footlogix on Facebook and @footlogix on Twitter.

Rice Force - The beautifying power behind RICE FORCE skin care products lies with Rice Power Extract formulated through bioscience. Rice Power Extract was developed by a sake brewery that boasts a legacy of over 150 years. The perceptive owner of the brewery, who holds a Ph.D. in Agricultural Science, noticed something interesting about the toji, the craftsmen who make sake. The toji were in daily contact with rice (malted rice), the main ingredient of sake, and all of them had beautiful hands regardless of old age…(Who knew? I like drinking Sake, especially with my Sushi, I had no idea it was so powerful for anti-aging too!)

I had to get a shot of this super pretty product presentation!

I tried out the Deep Mouisture Lotion at the event and loved the way it felt, super happy to find packet samples of Rice Force Make-Up Remover, Mild Face Wash, Deep Moisture Lotion, Deep Moisture Cream and Deep Moisture Essence in the gift bags! They are the perfect trial sizes to take with me on an overnight trip!

Rice Force is:

Ƹ̵̡Ӝ̵̨̄Ʒ - Fragrance Free

Ƹ̵̡Ӝ̵̨̄Ʒ - Color Free

Ƹ̵̡Ӝ̵̨̄Ʒ - Animal ByProducts Free

Ƹ̵̡Ӝ̵̨̄Ʒ - Petroleum-derived Surfactant Free

Ƹ̵̡Ӝ̵̨̄Ʒ - Alcohol Free

Ƹ̵̡Ӝ̵̨̄Ʒ - Mild Acidity (this aids in the exfoliation and luminosity that it imparts to the skin)

Get Social with Rice Force on both Facebook and @RiceForceUSA on Twitter. And for my Fab Frugalistas out there, they are currently running a promotion for First Time Customers, The Deluxe Trial Kit for the Deep Moisture Series is only $29.80, SCORE!

Linda Zaurrini, Director LaVigne Organic Skincare,  BeautyPress #SpotlightDay at Midtown Loft in New York City

LaVigne - LaVigne Organic Skincare is dedicated to making natural products that both heal damaged skin and protect against the effects of day-to-day stresses from our environment. Each product is created to work effectively within our total skincare system or by itself. All our products are 100% satisfaction guaranteed.

We got to try the Mayan Magic Healing Balm (Soothing combination of Tepezcohuite and Shea Butter. Dense cream with substantial staying power. Does not just ‘rinse away’ like many lotions.) and inside the gift bags they also included the Mayan Magic Lip Balm. The benefits of both products is quite an extensive list which is why I included the direct links to each of the products! I can tell you they are incredibly reasonably priced and very effective!

Get Social with LaVigne Organics on Facebook and @LaVigneOrganic on Twitter.

Ingrid Ramirez Chuley, Founder of Omniman, BeautyPress #SpotlightDay at Midtown Loft in New York City

Omniman - Omniman is a company dedicated to bringing to the market quality skin care and grooming products scientifically engineered for men, made with all natural botanical extracts. Launch Date: December 2012. You can get social with them even though it's still 'pre-launch' on Facebook and @GETOMNIMAN on Twitter. The founder shared with us that the line was inspired by trying to find products for her husband to be able to use on his skin, and after a bit of experimentation, Omniman was born, he is certainly a lucky man! And his new skin products will soon be available for that special man in your life very soon.

Far Left: Ginny Wholley, COO, Evologie, Far Right: Joanne M. Cardello, Marketing Director, Evologie,  BeautyPress #SpotlightDay at Midtown Loft in New York City

Evologie - EVOLOGIE® Stay Clear products are based on a revolutionary patent-pending YS3 COMPLEX® developed to meet the changing needs of troubled skin. EVOLOGIE® STAY CLEAR products can be used by ALL skin types, ALL ethnicities and are ideal for ALL teens, men and women at any age dealing with DISRUPTIVE, ERUPTIVE skin.

You can immediately tell I battle with Acne Prone Skin and Acne Scarring (yes even WITH Makeup) ,and the team at Evologie sent me home with their 3 step punch:

Ƹ̵̡Ӝ̵̨̄Ʒ - Stay Clear Cleanser - Non-Drying Formulation (unclogs pores, removes oil and bacteria, with Lycopene which is a very powerful anti-oxidant that neutralizes environmental free radicals (and in NYC there sure are A LOT of those!), Chamomile and honey extracts leave skin refreshed and moisturized all the while maintaining your skin's PH Balance! Also helps to correct Hyper-Pigmentation!)

Ƹ̵̡Ӝ̵̨̄Ʒ - Intensive Blemish Serum - a potent treatment that rapidly resolves blemishes and pimples. STAY CLEAR CREAM keeps skin clear, moisturized, and helps reduce breakouts, post-blemish scarring, and skin discoloration. Together, the SERUM and CREAM will make your skin visibly clearer, feel smoother and hydrated without irritation, redness or dryness.

Ƹ̵̡Ӝ̵̨̄Ʒ - Stay Clear Cream - works by intensifying your skin's healing power. It's YS3 COMPLEX delivery system combines natural ingredients with an innovative trans-epidermal absorption enhancer to rapidly penetrate deep below the skin's surface to where it is needed most. Moisturizers, antioxidants and collagen boosters keep skin carefully protected and balanced.

This is the system I started with first from the event, I've been using it for about a week now and I have had quite a few people ask me what I'm using! I've noticed more clarity and more luminosity to my skin since I've started the system, my scarring is pretty stubborn and I will report back after I have tried this for a longer period of time, but so far so good! The cleanser leaves your skin feeling so much cleaner, and the serum is phenomenal! I will say that this is working for me 1,000 times better than Pro-Activ and I really wanted Pro-Activ to work for me, as many of my cousins saw great results with it, it just never worked for me as effectively as it did for them, and I am pleasantly surprised with just how fast I am seeing tangible and measurable results with evologie!

Stay social with Evologie on both Facebook and with @EvologieSkin on Twitter.

Melanie Beckmann, Gehwol (thanks to Beauty Press for allowing me to use this photo, my photo of Melanie was very grainy and you know I only like my blog photos hi-res!),  BeautyPress #SpotlightDay at Midtown Loft in New York City

Gehwol - Gehwol strives to provide accessible solutions for most common foot care needs. Based on botanical ingredients, plus 144 years of experience, they offer you the best combination of nature and science. Gehwol aims to reach a large audience and educate consumers on how to interpret their everyday foot problems. Gehwol promotes foot care as a vital component of overall health and well being. 

I wasn't familiar with Gehwol and am so glad I had the chance to learn about the brand and try out some of their great products! I have flat feet so no matter how comfortable a shoe is, by the end of the day my dogs are definitely 'barking'!

They sent us home with a TON of amazing products that include:

Ƹ̵̡Ӝ̵̨̄Ʒ - Gerlan Hand Cream - contains Aloe Vera and Jojoba Oil, moisture binding urea, bisabolol which prevents inflammation (perfect for someone you know that types all day!), panthenol, and protects against microbial infection. (I don't think you can ask a Hand Cream to do more!)

Ƹ̵̡Ӝ̵̨̄Ʒ - Gehwol Extra - Gehwol Foot Cream Extra protects against sore feet, athlete's foot, foot odour, calluses, sores and blisters, and makes dry and rough skin smooth. Natural Gehwol Extra oils from eucalyptus, rosemary, lavender, and thyme revitalise your feet and increase their performance.  Gehwol Foot Cream Extra stimulates the circulation and protects against cold and wet feet.

Ƹ̵̡Ӝ̵̨̄Ʒ - Lipidro Cream - For the protection of dry and sensitive feet. Contains precious ingredients such as sea buckthorn oil, avocado oil and urea combined with algae extract to soothe dry, sensitive skin. They compensate for lipid and moisture deficiencies and strike a natural balance in terms of the protective function of the skin. Daily use helps to protect against foot odour, fungal infections and inflammation.

Ƹ̵̡Ӝ̵̨̄Ʒ - Salve for cracked skin -  an effective combination of natural essential oils, the skin-caring vitamin panthenol, and the anti-inflammatory chamomile component bisabolene. By regular use your skin will regain its natural elasticity and resistiability and will be protected. Cracked skin, reddening, and the unpleasant side effects produced by that will be prevented.

Ƹ̵̡Ӝ̵̨̄Ʒ - Fusskraft Mint - Fusskraft Mint makes your feet fresh and fit, before or after an active day. It combines the revitalising icy freshness of a cooling mint lotion composed of an Asian medicinal plant oil with the gentle caring effect of a balm that is immediately absorbed. This product is also highly recommended for Diabetic Footcare.

Ƹ̵̡Ӝ̵̨̄Ʒ - Fusskraft Blue - For burning, tired feet - Fusskraft Blue contains well-tried antiseptics for the prevention of athlete's foot and itching between the toes. Perspiration is normalised and the decomposition of sweat is prevented. Also suitable for Diabetics.

Ƹ̵̡Ӝ̵̨̄Ʒ - Soft Feet Cream - contains vitamin rich avocado oil and lipids. A special deep acting hylauron supports skin regeneration and strengthens your skin's defenses. Milk peptides and honey extracts leaves your skin silkier and visibly smoother. Suitable for diabetics. What I liked about this one is that is was not as strongly scented as some of the other products in the line and while almost 'gentler' seeming it was just as effective!

Ƹ̵̡Ӝ̵̨̄Ʒ - Fusskraft Bamboo Scrub - The combination of sugar and bamboo powder produces a peeling effect which acts on multiple levels: The coarser sugar grains initially remove the larger skin scales and quickly dissolve, while the fine bamboo granulate gently completes the peeling process. The nutrients leave the skin in a perfect silky condition! I love scrubs and this one definitely ranks in my top 10!

Ƹ̵̡Ӝ̵̨̄Ʒ - Fusskraft Herbal Bath - Even persistent calluses, weals and corns are thoroughly softened.  The herbal bath is excellently suitable for the treatment of rough and brittle skin (brittles, cracks and reddening).  It has intensive cleansing and long-lasting deodorising properties.  Excessive foot perspiration is normalised and unpleasant foot odour is eliminated. Fusskraft Herbal Bath revitalises your feet.  A long-lasting pleasant feeling of freshness remains after the bath.  Regular use of Fusskraft Herbal Bath will give you healthy and supple feet.

Ƹ̵̡Ӝ̵̨̄Ʒ - Callus Cream - Urea in high concentrations strengthened with glycerin and allantoin quickly loosens the cell bond of the hard callus layers. The intensive care brings about immediate softening and a noticeable reduction of callus within a few days. Normal conditions are generally reached within 28 days. At the same time, especially skin friendly lipids protect and strengthen the skin, rendering it supple. Silk extract provides moisture and smoothes the skin.

Investing in quality footcare is certainly cheaper than replacing your entire shoe wardrobe! And let's face it, your most fashionable shoes, are probably also the ones that are the most un-comfortable. Am I right?

Get social with Gehwol on both Facebook and with @gehwolusa on Twitter.

My Take:

What made this event stand out is that we got to truly interact and connect with each brand personally and individually, which is very hard to do at some events. I love that there was a true respect for a Beauty Editor's time. The event was intimate enough to allow for true connections with the brands AND each other, we never felt 'rushed' or 'hurried' by the event staff or the brands. The products were all fantastic, and I have to admit the gift bags were truly 'amazeballs'. I hope to feature more detailed reviews of each brand and product individually as I go along testing the system of products. Since each brand truly took their time to answer questions and pose for pictures, I'd like to give each product it's own time to shine. It will take awhile to get through all the sytems (I never mix and match, when I'm evaluating a system I use that suite of products only until I'm done and then try the next one!), but as I go testing them out I will post more!

In the interim, I am sure the brands would love to know that you saw them featured on Ascending Butterfly, I have provided their social media info so you can tweet or facebook them and let them know you saw them on Ascending Butterfly first!

You can also get social with the organizers of the event, Beauty Press on both Facebook and @beautypress Twitter as well! If you are a Beauty Blogger signing up or registering with them (it's FREE by the way) don't forget to tell them Ascending Butterfly referred you! (No there is no referral or affiliate links embedded anywhere in this post, just pure love for a great event!)

As a flat footed gal I was super happy that this event had such a great assortment of footcare brands, I can't wait to try out each product! You can check out the pictures in this post on our Pinterest Board as well as on our Facebook Fan Page!

So Butterfly, tell us, what are you doing to make yourself feel more beautiful this week?

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FTC Disclosure: This is NOT a sponsored post, no monetary compensation has been received to share my event recap about the Beauty Press Spotlight Day. Gift Bags were distributed and the products enclosed were reviewed by our editors so we could share our feedback and honest opinions. All opinions are 100% my own.