Showing posts with label Disney Cruise Line. Show all posts
Showing posts with label Disney Cruise Line. Show all posts

Wednesday, May 29, 2019

Recap and most important takeaway from @DisneyMoms Disney Social Media Moms Celebration "On-the-Road" event in New York City #DisneySMC #WordlessWednesday

Note: This is NOT a compensated post. Thank You Disney Parks for inviting me to your NYC On-the-Road event. This is event recap coverage.

Unlike most bloggers, I do not get all tingly from an invite from Disney.
There is a very specific reason I feel that way.

I attended a press screening and my guest was Mama Butterfly (MY MOM), when I take her to screenings, she needs to be on a specific side of the theater to be able to see the screen properly. I always arrange in advance before taking her to screenings, usually we only need to arrive early to make that happen.

I checked in for the screening and was told that press seating was fine and we were super early.

After the theater was practically all full we were asked to move in a very rude manner. I asked to speak to the rep that said we would be fine where we were. I was told they didn't know where the rep was or even 'who it was'.

Eventually this rep tried to reach out for Mama Butterfly (the rep was closer to her than she was to me). That is an absolute no-no. My mom has health problems and even if she didn't there was no need for that rep to touch anyone. I was already blogging professionally at that point, so at that moment I knew I was representing my brand, while I did sternly warn her to keep her hands to herself, I managed to suppress my knee jerk reaction to use my various years of martial arts training, block her hand and then proceed to break it. Needless to say I am quite proud of myself for reigning it in. It takes a lot to get me there, but once I am that heated it is difficult for me not to see red, especially when it comes to my mom. Especially from a brand that touts how family friendly they are. That was NOT friendly.

Needless to say that day I emailed Disney as far up the food chain at that time as I could.

After over a week, I got an email telling me to "get over it".

And that was the end of that.

In my book they owe her and me a proper apology. I had heard so much about their customer service, that the entire experience and the very poor follow up left a very bad taste in my mouth.

I had stopped dealing with them entirely for years, even asked to never be emailed again. But they are a large organization, and different PR teams often handle different event types.

I eventually attended a press event for Maleficent in New York City. I was nervous dealing with them again for another screening especially, but this was a PR firm I had already worked with for a very long time. I was a professional film critic many moons ago for a well known newspaper, so it is rare I take on screenings now, they still feel like 'busman's holiday'.  I am happy to report that the event and the movie were great! I even ran into several celebrities, including Kevin Hart who were coming out of other screenings in the theater that night.

I guess when I covered that movie it opened the floodgates again.

There had been a few invites after Maleficent (I hadn't attended) when in early May this year an invite for Disney Social Media Moms Celebration "On-the-Road" event in New York City hit my inbox, as I had attended this event once before years ago and this focuses more on the Parks I thought I would reluctantly give it a go. As you guys know I do not have kids, and have never considered myself a 'mom blogger'. As a former Special Ed teacher I have a solid expertise  in educational products and toys, so I get that even though I do not consider myself a mom focused writer, that I do still have a strong influence in that segment.

I have never been to any Disney Park, nor have I attended the conference in Orlando. Who knows, maybe this will open up a bridge that will take me to the parks sometime soon?

This was a one day event held at Kimpton 48Ink hotel in Manhattan. As you can see from the birthday decor (check out my Instagram photo taken the day of the event HERE) they were preparing us for something BIG - Walt Disney World Resort's upcoming 50th Anniversary in 2021! That is certainly quite a milestone!

The one day roaming conference, gave attendees a mix of blogging and influencer related do's-and-dont's and an overview of what's new and upcoming.

There wasn't a dry eye in the house after they shared a video on Cheri Srour, who was a typical teen living in Brooklyn, New York until she was hit with an autoimmune neurological disorder at the age of 18 leaving her paralyzed, on a ventilator and fighting for her life. Part of her recovery included participating in the four runDisney Disney Princess Half Marathons at Walt Disney World Resort.

As someone who has dealt with a health battle of my own, I was inspired by learning of her story. I have never run a marathon before, but her story made me motivated to add this to my bucket list!

Above: I love that Cheri opted to join us on the rooftop later that day for a Photo Opp with Mickey and Minnie!

Kristyn Merkley, Founder of blog held a panel that detailed the importance of SEO. It couldn't be more timely for me as Ascending Butterfly turns 10 years old this year in June (honestly it's 11 but for some weird reason my Google Analytics are not accounting for the fact that I started BEFORE I secured the domain) so it's actually 11 but Google says 10. I am toying with either re-designing this site completely or re-branding and doing something completely new.

Disney wasn't done with the special guests, Gio Benitez, ABC News Correspondent shared with us about how one simple moment launched his career in Media. An iPhone Video he took went viral while he was working at a news agency in Miami. His emphasis on being open to possibilities, and his advice to all influencers on being 'authentic' definitely resonated with me. I think Social Media gets so caught up on an idealized version of 'perfection' that what makes the internet truly great often gets lost. I love that the internet helps folks to find their tribe. More often than not what goes 'viral' and 'trends' are those random real life moments.


Ƹ̵̡Ӝ̵̨̄Ʒ - On May 31st Star Wars: Galaxy's Edge will open, the new attraction will debut on August 29, 2019 at Walt Disney World Resort.  It will include dining, shopping and Millennium Falcon: Smugglers Run.

Ƹ̵̡Ӝ̵̨̄Ʒ - Disney Cruise Line is returning to Greece after five years, The Disney Magic will be sailing in the summer of 2020 with 9 and 12-night Greek Isle Voyages. (That is going to be a milestone year for me as well, and Greece is on my travel bucket list!)

Ƹ̵̡Ӝ̵̨̄Ʒ - Back by popular demand is Star Wars Day at Sea and Marvel Day at Sea which will offer 5 and 7-night sails on the Disney Magic and Disney Fantasy, there will be character encounters, live shows and action-packed entertainment!

Ƹ̵̡Ӝ̵̨̄Ʒ - Coming in 2021 Adventures by Disney which offers guided group vacations around the world will soon offer a new 10-day Egypt Vacation tour. (Another Destination on my travel bucket list).

Ƹ̵̡Ӝ̵̨̄Ʒ - Disney announced plans to build three new cruise ships, completing one ship every year for the years 2021, 2022, and 2023 (ships yet to be named).

Ƹ̵̡Ӝ̵̨̄Ʒ - The NBA Experience will open on August 12, 2019 at Disney Springs with 13 interactive elements and hands on activities across 44,000 square feet and two floors! (Channel your inner Kobe or LeBron!)

Ƹ̵̡Ӝ̵̨̄Ʒ - On October 01, 2019, prepare for a limited-time fireworks show called "Epcot Forever", taking you through the past, present and future of Epcot.

Ƹ̵̡Ӝ̵̨̄Ʒ - In 2021 coming to Epcot for the 50th Anniversary of Walt Disney World Resort is a "Guardians of the Galaxy" themed indoor roller coaster in Epcot's Future World. It is slated to be one of the world's longest enclosed roller coasters.

Ƹ̵̡Ӝ̵̨̄Ʒ - Disney Parks Jewelry by Rebecca Hook! Attendees received a gift bag filled with goodies including a super cute pair of Minnie Mouse earrings from the Rebecca Hook Jewelry Collection, this collection was designed exclusively for Disney Parks. Fellow New Yorkers take note her collection will be coming to the Disney Store in Time Square Manhattan for a Trunk Show on June 7th and June 8th.

Above: Nothing better than a Mickey and Minnie Mouse Meet and Greet and Photo Opp on a rooftop! This is the rooftop view from Kimpton Ink48 Hotel in Manhattan, New York City! (If you are wondering the animal print dress is by Calvin Klein purchased at Macy's and the boots are from Earth Footwear!)


I have always felt it is better to be storyteller - whether it's words on a blog - or with photos that come alive by capturing a moment. It's the authenticity that turns someone into an 'influencer'. I haven't had much time to write in the past year for so many reasons, my numbers have taken a hit because of it, but my years of authentic community building have made it so that amazing event invites still flood my inbox - many more than I could even take on if I wanted to. 

It was refreshing to hear from team Disney that brands including their own are getting better at separating those who 'buy' their influence and following from those who don't. It still feels like brands say this but are not actually there yet. But as someone who has done Public Relations and Event Management I understand that it is challenging to find someone who has that great balance between numbers, engagement and organic following. I love that brands are starting to become more aware of this.

It may sound cliche, but our biggest takeaway was to continue to be true to YOURSELF, be authentic and the opportunities will follow.

There was also great SEO advice that I need to work on implementing.

Readers Sound Off Topic: Which is your favorite Disney Park and your favorite ride?

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FTC Disclosure: This is a NON -compensated post in conjunction with Disney Parks this is an event recap (a gift bag was received) and all my opinions are 100% MY OWN. I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure.