Showing posts with label Madame Alexander. Show all posts
Showing posts with label Madame Alexander. Show all posts

Thursday, May 9, 2013

You can only hope to look this good at 90! Check out the #90thAnniversary 90th Birthday Activities with @AlexanderDollCo

Madame Alexander 90th Anniversary Logo

On April 30th, The Madame Alexander Doll Company held a 90th Anniversary (aka 90th 'Birthday) event in  their NEW Mid-Town Manhattan New York City Showroom. For those in the know, the iconic doll company was headquartered originally in Harlem New York, so it was a bit weird to see them in their new location, they were such an intrinsic part of the Harlem Community for so long. (Not to mention their new offices with their proximity to Macy's Herald Square is so much more dangerous for me as it's way to tempting to go shopping after leaving their new offices now!)

90th anniversary Madame Alexander Cissy Doll
21" Cissy Doll emulating a photo of Madame Alexander from a 1920's photo, wearing a beaded dress and fur shawl with a rhinestone broach. She was on display in a display case of her own, so please forgive the glare of my flash.

For those that don't know the brand history, Madame Beatrice Alexander initiated an infamous series of 'firsts' in the toy industry including:

Ƹ̵̡Ӝ̵̨̄Ʒ - The first doll based on a licensed character, Scarlette O'Hara from Gone With the Wind

Ƹ̵̡Ӝ̵̨̄Ʒ - The first to bring feature Baby Dolls to market

Ƹ̵̡Ӝ̵̨̄Ʒ - The first to create dolls in honor of living people, including Queen Elizabeth, the Dionne Quints and more

Ƹ̵̡Ӝ̵̨̄Ʒ - The first full figured fashion doll, 'Cissy', with haute couture outfits (years before Barbie hit the market!)

Ƹ̵̡Ӝ̵̨̄Ʒ - The first to invent the 'sleep eyes' mechanism that makes dolls' eyes close

Ƹ̵̡Ӝ̵̨̄Ʒ - The first-ever line of Patriotic Dolls

Ƹ̵̡Ӝ̵̨̄Ʒ - The first to use hard plastic in doll manufacturing

Collection of Madame Alexander Dolls on Display in their new midtown manhattan new york city headquarters kahn lucas
Collection of Madame Alexander Dolls on display in their new midtown Manhattan New York City Headquarters

They have spent 9 decades capturing the imagination and passion of doll lovers and collectors world wide, and at 90 they couldn't look better, we can all only hope to look that good at 90! My introduction to the brand was when my Grand-Mother gave me my first Madame Alexander doll. My Grand-Mother was a nurse but one of her many passions was embroidery and sewing and she would make Bridal Dolls for Weddings, using Madame Alexander dolls and creating a replica of the bride's dress for the doll. Her handi-work was amazing, and after each one was done, I wanted them all! Everytime I get to visit or attend a Madame Alexander event, it's always a bit nostalgic and bitter-sweet for me, because I instantly think of my Grand-Mother and her late night's making Bridal Dress replicas for Madame Alexander dolls for brides (if anyone out there has one of my Grandmother's creations, I'd love to see a photo!). I only wish she would have been here to make one for me for my own wedding.

dollie & me display at Madame Alexander new headquarters reception area Kahn Lucas
Dollie & Me Display in the reception area of their headquarters in Midtown, New York City

The famous doll company is now owned by Kahn Lucas Lancaster, Inc, a global designer and wholesaler of branded girls' dresses and fashion collections, and during the 90th Anniversary event, we got the chance to learn more about Dollie & Me, a doll lifestyle brand made by Madame Alexander and designed by Kahn Lucas. In addition to selling dolls with matching outfits for girls, they strive to empower young girls through positive and imaginative play. The 18' dolls and trendy matching girl dresses, outfits and pajamas can also be purchased seperately (in case your little princess doesn't necessarily want her little friend to match her all the time!). And for my fellow butterfly lovers there were tons of fab butterfly dollie & me outfits to choose from.

90th Anniversary Collection Dolls are limited edition and all come with a special 90th anniversary hang tag!

The New York City event included a Dylan's Candy Bar treats station:

Dylans Candy Bar Treat Station at Madame Alexander Dolle & Me 90th Anniversary event at the new midtown Manhattan New York City Headquarters
Dylan's Candy Bar Treat Station at Madame Alexander 90th Anniversary Celebration in New York City! Notice the Dylan's Candy Bar Queen 8-inch Wendy Doll in the background? She is currently on pre-order and expected to ship September 2013!

90th Anniversary Cupcakes:

Madame Alexander Doll Company 90th Anniversary Celebration in new midtown Manhattan New York City Headquarters attendees enjoyed 90th anniversary cupcakes
Madame Alexander Doll Company 90th Anniversary Celebration in their new midtown Manhattan New York City Headquarters attendees enjoyed 90th anniversary cupcakes

I just had to snap a shot of this Eloise at the Plaza replica that was designed for FAO Schwarz:

The Plaza Hotel Replica designed by Madame Alexander for FAO Schwarz in New York City
The Plaza Hotel Replica designed by Madame Alexander for FAO Schwarz in New York City

and a doll to take home! (A bit hard to explain why I was carrying this doll at the Fashion Events I attended later that afternoon and evening!)

Want to join Ascending Butterfly in wishing Madame Alexander a very Happy 90th Anniversary/Birthday?

Get Social:

Ƹ̵̡Ӝ̵̨̄Ʒ - 'Like' Alexander Dolls on Facebook
Ƹ̵̡Ӝ̵̨̄Ʒ - Follow @AlexanderDollCo on Twitter
Ƹ̵̡Ӝ̵̨̄Ʒ - You can also become Pin friends with Madame Alexander (Official) on Pinterest

What is your favorite doll Butterfly?

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FTC Dislcosure: This is NOT a sponsored post, no compensation has been received to share our event recap coverage. We were given Dylan's Candy Treats, Cupcakes and a gift bag!

Monday, June 20, 2011

I toured the Madame Alexander Doll Factory and you can too!

Wizard of Oz Magic Bubble Glinda The Good Witch 10-inch Collectible Doll, Notice the Sweet Butterfly?
As you know it's Dads N Grads month at Ascending Butterfly, our annual feature that explores all the ways to put a smile on the face of your Dad or special Grad! How are you rewarding your special girl graduate this year? Do you want to host the perfect graduation or birthday party with the least amount of muss and fuss?

I was lucky enough to have a Grandmother who was a Madame Alexander Doll lover, I loved visiting with her and sharing in her love of the 'ahead of their times' Dolls that always reflect popular fashion and culture, in fact the dolls have always been a bit 'fashion forward'.

My Grandmother used to also make Wedding Dolls as a side business (my Grandmother was a Nurse by profession, an Avon Lady and an all around entrepreneur!) and she only used Madame Alexander Dolls for her Wedding Dolls! I wonder if any of her handiwork is still out there?

Last month I had the chance to live my Grandma's dream and tour the Madame Alexander Doll Factory located in Harlem in  New York City! I truly wish she was still alive and was able to join me, but I know she was there in spirit because while walking toward the doll factory I spotted a butterfly! I always feel they are her way of saying hi and that she is with me in spirit.

Toy Soldier 1933 by Vincente Minnelli from The Radio City Rockettes® Collection - Wendy 8 inch doll, If you look in the mirror, you'll see Ascending Butterfly snapping this pic!

Beatrice Alexander aka 'Madame Alexander' was born in Brooklyn, New York on March 9, 1895, and was raised over her father's doll hospital - the first in America - and often played with the dolls waiting to be mended. Her belief in the American dream, combined with her love of dolls and their costumes, led her to start her own doll company when she was 28 years old. Within a few years she had moved her business from the kitchen table to a downtown New York City studio, later relocating to its present day headquarters in the Manhattanville section of Harlem. Her award-winning dolls dolls with the 'sleep eyes' continue to delight generations of children and collectors all over the world, myself included! Madame Alexander reminds me of my Grandmother, passionate, entrepreneurial, independent and WAY ahead of her time!

The Factory Tour

One of the highlights of Visiting the Factory was meeting their repair guru who actually had the opportunity to work with Madame Alexander (employees stay with the company for a very long time!) and we were given the opportunity to pick her brain about her experiences with the 'Doll Hospital'. I asked her if there was ever any Doll that came to her that was literally beyond repair, and she said in all her years there was only ONE! That's amazing, and speaks to the incredible craftsmanship and love that goes into making each and every doll!

It was also amazing to see all the fabrics at their disposal in house! It would be my dream to design a special butterfly doll! Although I had a ton of fun butterfly doll sightings! I spotted Glinda first who has a butterfly on her dress, I spotted the Rockettes (which being a New Yorker I totally Geeked out about!) and then I spotted Fancy Nancy's friend Bree, who also has a cute butterfly on her dress!

Fancy Nancy™'s Best Friend "Bree"

The Making Of A New Best Friend AKA My 'Mini Me'

Check out my new Best Friend, aka 'Mini Me'

We had the chance to custom design a new best friend, a 'Mini Me' of sorts, we got to pick skin tone, clothes, hair and accesories for our dolls, which was super FUN! I have to admit my 'Mini Me' looks a lot like me, long dark hair, boots, down to her sunglasses, I wear sunglasses all the time while I'm out! Isn't my mini me styling? Im going to find a cute butterfly to put on her jacket or maybe I'll embellish her jeans!

Heritage Gallery and Behind the Scenes Tours

We were also taken on a tour of the Heritage Gallery but were asked specifically not to take pictures there as the dolls in the factory are donated by collectors. It's a treasure trove of American History and I honestly would have loved more time there and would like to go back!

You can take the tour too! Behind the Scenes Tours are available by appointment only. These tours are $8/person for adults, $4/person for children and $5/person for senior citizens.A Behind the Scenes Tour includes (1) the Regular Tour, (2) visits to Design, Sewing and Production, (3) a trip to The Doll Hospital.

Group Tours

Group tours (10 or more guests) must be booked in advance. For groups larger than 20, two guides may be needed. As such, larger groups may be split up to make touring easier. Please inquire for tour fee.


On-site workshops are special hands-on experiences, and participants will have a memento that will be treasured for years. Madame Alexander currently offers the following:

Hat and Shoe Workshop: Create your very own stylish doll-size hat and shoes using trims and glue. $10/person.

Create-a-Doll Workshop: Personalize your own Madame Alexander Play Doll by choosing body and eye color, hairstyle and color, and a fashionable outfit.
  • 8-inch Doll - $38/person
  • 18-inch Play Doll - $45/person.
  • Extra Outfits - $10/each.
For more information or to arrange a behind-the-scene tour, please contact the Madame Alexander Heritage Gallery® at 212-283-5900 ext. 7299


Bloggers Luncheon at Madame Alexander Doll Factory, I found another doll with butterflies in her dress!

I had the chance to attend a luncheon with fellow bloggers and their super cute little ones, it gave us the chance to experience Madame Alexander's special party room where special events and birthday parties can be customized to create a very special experience for your birthday girl or graduate. Most of us were in agreement that a grown up tea party, birthday party or 'Diva Day' would be just as fun! The possibilities are literally limitless! If you are getting married it would be a fun place to have a girls day with your bridal party! (You can have a manicurist come in and do manicures and arrange for a customized cake too!)

Blogger in A Box!

I couldn't resist this fun photo opp on the way out, you are meant to get inside the box and take a 'living doll' picture, but me being the unique butterfly that I am, I decided to 'step out the box' get it? Don't I make a super cute living doll?

While I didn't have time to get up there and take my pic on the big chair, this reminded me of the Saturday Night Character "Roseanne Roseannadanna" one of several recurring characters created by Gilda Radner!

I had a great experience during my Madame Alexander Factory Tour, Heritage Museum Tour, Doll Making Opp, and special luncheon, and I would highly recommend them for any special event, graduation party, or birthday party for any kid, kid at heart or doll lover!

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FTC Disclosure Info: I received a complimentary tour, lunch, and products for consideration. I was not compensated for this post. All opinions and recommendations expressed are my own, this is a NON-sponsored post.