Cosmoprof North America (CPNA) - a leading B2B Beauty Trade Show will be taking place this year on July 12 - 14 in Las Vegas at Mandalay Bay Convention Center. More then 27,000 attendees from 100 countries worldwide and close to 1,000 exhibitors from over 35 different countries are expected to make an appearance!
Show sections will include:
Ƹ̵̡Ӝ̵̨̄Ʒ - Cosmetics and Personal Care - highlighting finished products including skincare, haircare, nails and tools for retail distribution
Ƹ̵̡Ӝ̵̨̄Ʒ - Packaging/Contract Manufacturing/ & Private Label - dedicated to the suppliers serving the beauty industry production supply chain - from raw materials to machinery and formulation to packaging
Ƹ̵̡Ӝ̵̨̄Ʒ - Professional Beauty - devoted to the salon and spa world showcasing professional products, accessories, implements, tools, equipment, furniture and attire.
In addition to the three main sections outlined above, there will be special areas including Boutique, Country Pavilions, Discover Beauty Spotlights, Emerging Beauty and Interactive Experience a multi-sensorial area as well as Interactive Technology. Three new areas will include an International Business Forum and Exhibition-Focus on the Beauty Supply Chain, Discover Scent (dedicated to exploring artisanal niche fragrances) and Tones of Beauty - featuring an upscale array of products geared to 'polyethnic consumers'.
|Left: Founder Karen Dubin, Right: Karen Adams - @Albapro Photography|
"Desert Blush' by Raw Spirit (a warm yet sophisticated floral!) was paired with Bera Piemonte Brachetto a sparkling red wine that is sweet with a fragrance of fresh flowers and roses making it a perfect partner for the Desert Blush scent. We were asked to smell the fragrance, and then taste the wine, which offered a unique sensory experience.
Catskill Provisions Honey Whiskey, some ladies found this one a bit too strong for their palate, but I found it totally unique and really dug the idea! I think many felt the rose in the candle was too delicate to pair with a Whiskey, but I'm a big fan of not doing the 'obvious' or 'typical' and found this to be a pretty inspired pair. Others felt it was where opposites attract at best but to each his/her own right?
My Swag Haul:
There were so many amazing brands in attendance, some that were already quite familiar to me, like Clique by Roble which we have featured on Ascending Butterfly multiple times as they are a favorite of mine at Beauty Press Events here in New York City (and the body butter is to DIE for!), and brands that were entirely new to me like many of the scent pairings offered by Sniffapalooza and the Love, Aunt Bonnie Boxes curated by Corey Huggins (who aims to write the chic story of Black and Brown Beauty via sharing her Aunt's knowledge and curating amazing brands that speak to the diversity in beauty!) Much like the Makeup Show this is a pretty big swag haul and I will have to just include invididual product reviews as I go along using them all, but I was stoked to find a Love, Aunt Bonnie Box in our swag bags as I have been wanting to try them out since I heard of them. I'm also looking forward to using my Lamik samples as well!
Use the #Cosmoprofna hashtag to keep up with the show in real time, and if you are attending, make sure to use it on your instagrams and tweets!
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FTC Disclosure: This is an event recap, this is NOT a compensated post, no monetary compensation has been received, Press Passes to the Rising Stars of Beauty Cosmoprof Sneak Peek Event were provided to Ascending Butterfly for Editorial Consideration and all opinions are 100% my own! I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure.