Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Monday, January 11, 2016

Is 'Cause Marketing' becoming the 'Stray Dog of the Internet' - something you have to stop feeding for free? #MotivationMonday

This is NOT a Sponsored Post.

Photo Credit: Steam Driven Media
Blogging seems to be the only industry I have ever worked in where people assume it's OK NOT to pay at all for the services they require or suggest that a barter of product suffices as payment. Social Good and 'Cause Marketing' are beginning to feel like that stray dog that you are warned never to feed under any circumstances.

And this is coming from someone with a Print (remember Newspapers? 'The Blogs on paper" that melted on your fingers when you read them) background as - get this - a 'Human Interest Reporter'. I went on to Television News writing and then did a brief stint for several Magazines before joining the 'Digital Influencer' side of the journalistic house.

My blog began in 2009 (I was actually Ghost Writing for a few brand blogs before then), and the first week we launched a simple empowerment post with an affirmation it got on the radar of a well known celeb - one whose roots began in Music and has become pretty much an empire - he re-tweeted that post. Simple enough right?

That simple 're-tweet' got picked up by his fellow celebs and was re-tweeted so often they temporarily broke our server.

Very much a blessing. One I was NOT prepared for. I got bombarded with un-solicited press releases and requests to 'run giveaways' and post what amounted to 'advertorials', with no compensation for me because the info was just so 'valuable' and 'informative' that my readers would LOVE it they assured. I scoffed. I have a strong communications background, a degree in mass media communications and these emails were nothing similar to the ones I received when I was in print or television. Not at all similar. I hid and was 'PR Free' for the first year of our launch. Those were the most blissful 365 days of my blogging career.

Then along came a household brand who had pitched me the whole time, invited me to events and really wanted a way to be presented to the community I worked very hard to build. I knew full well I needed to be careful in how I partnered with brands. It's why I avoided it for so very long.

This brand was persistent, they make products I actually use in my home daily and spent a year really reading my posts - most likely because I refused to snatch the dangling carrots.

They finally presented a charitable initiative. A very worthy one.and asked directly how we could partner.

Alas, my 'Good Heart' became both a blessing - and to an extent - a downfall. I enjoyed partnering with the brand. I certainly enjoyed helping them help a worthy cause. Doing good fits well with an Empowerment Blog that is run by a Life/Career Coach.

But don't cue the music and don't ride off into the sunset. Yet.

It opened up a flood gate of  'do me a favor' emails. A ton of 'why did you it for them and now won't do it for me?' questions that I face to this day.

I now have to tell them what I tell brands that pitch me other things:

When underwear brands pitch me about creating content or running a free giveaway in exchange for their underwear, I ask their reps pointedly 'Do YOU get paid in UNDERWEAR'? and when they reply 'No, of course not' I reply 'Why should I?' - Most have no answer. One agency rep forwarded my email to his entire agency with the subject - 'Who does this little bitch think she is?' I was 'accidentally' copied. Within minutes I tweeted the agency's owner and let them know I could post our email exchange and show their reps exactly who 'this little bitch' is. Needless to say they didn't want that to happen and I will never partner with their atrocious agency.

Sadly I now have to tell folks who pitch me 'Cause Marketing' something similar - I can't quite pay my bills with my 'good heart'. I can't give every cause free advertising just because it's a good cause. And the hard part is I have a background in Human Interest and Empowerment. That will always be 'my beat/my thing' but that does NOT mean I am REQUIRED to do anything for free.

It's an even bigger pet peeve of mine, when the rep will look at my site and tell me since you haven't posted for a day I thought you were in need of 'content'. I live in New York City where there are thousands of trade shows, theatres, art, and multiple events DAILY - I also Life Coach, run a Social Media Consultancy and mostly blog during 'Graveyard Hours', I will never lack content and at any given time - I average 14K in un-read emails on a 'good day'.

These lessons in Blogging and Cause Marketing have prompted me to take on ONE major pro bono cause per year and devote myself specifically and entirely to that cause, which I can opt to change the following year so that more Not-For-Profits can have a voice that are scrambling to get heard over the Social Media noise out there. I was raised by a very philanthropy driven family, and was taught that giving of time is as valuable if not more so than giving money, but the problem is - there is only finite amounts of time that one can afford to give away.

That means I have to turn others down and I refuse to allow myself to feel guilty for doing so. This is a business, I have always treated it that way. If you approach me like I am a 'hobbyist' - you are doing us BOTH a huge dis-service.

Call To Action/Soundoff:

Bloggers how do YOU approach Cause Marketing on YOUR Blogs? Readers, how do you feel about Bloggers 'feeding the stray dog'? Is it like any other 'advertorial' to you or does it make you truly explore the cause a bit more?

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FTC Disclosure:  This is NOT a compensated/sponsored Post, All opinions are 100% my own! I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure.

Sunday, January 16, 2011

Sunday Moment of Gratitude and Great Giveaways Too!

Photo Reads: 'I Beleive in Gratitude Big' Credit: @Bing

On Sunday's, 'Today's Moment of Inspiration' becomes the weekly 'Moment of Gratitude'. While I do still live in Gratitude each and everyday, I decided to change this feature to a weekly to allow a full week of Inspirational messages and focused breathing meditations.

This week, I am grateful for:

Ƹ̵̡Ӝ̵̨̄Ʒ - For our lovely guest blog post this week from Heather Askinosie from Energy Muse, I am so grateful to her for sharing her experiences with Yoga. I tried Yoga myself for the very first time last year in 2010 thanks to the folks at Nissan and Strala Yoga in New York City, and I certainly wish I had been introduced to it sooner!

Ƹ̵̡Ӝ̵̨̄Ʒ - Our amazing sponsors who helped us to start things off for 2011! And the advertisers who took us up on our 2011 special homepage ad offer! (see below for more details)

Ƹ̵̡Ӝ̵̨̄Ʒ - I can't believe we are already 2 weeks in to a Brand new year. One that feels more like the begining of a new era!

What are you grateful for today? I'd love for you to write in and share what you are grateful for this week. The more you say it, the more you speak it, and the more you live in gratitude, the more you will find reasons to be grateful for, and the more reasons that the universe will send you to be grateful for. So join me on this journey of gratitude and inspiration. And you can post here daily (even though my list will be posted weekly).

For those of you watching the Golden Globes today, feel free to share who your fashion hits or misses are!

Remember, attitude really does determine altitude.

It is OK to *Re-Tweet* the link to this post and You can find me on Twitter here (@Tracy_Iglesias) Twitter love: re*tweet by copying and pasting the following into your update field at Twitter:

OK to RT: @Tracy_Iglesias This Week's 'Moment of Gratitude' and Great giveaways! -

Active Giveaways:

1) - Ends 01/18 - NEW YEAR, NEW YOU! Giveaway - Win the pair of Ryn Footwear Shoes of YOUR CHOICE with Rocker Technology! Men or Women's! Enter HERE!

2) - Ends 01/27 - Spotlight Handbag of the Month: Win Marissa Del Rosario's Leather Prairie Tote in color 'Kaffir' Giveaway! ARV $350! - Enter HERE!

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For those of you who are interested in keeping a gratitude journal this year, here is my recommendation and where to purchase it:

Make this Your Best Day ever, Bless and Be Blessed!

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Advertising Special:

For the month of January only, you can purchase ONE month of  homepage advertising on Ascending Butterfly for only $20.11, send all inquiries to us via our online contact form (you can use this promo during the month of your choice, but it must contracted before 01/30/11 to secure the promo rate!) if interested, fill out the contact us form here:

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Wednesday, January 12, 2011

Today's Words of Inspiration - Ah Those Tricky Virtues!

Title: 'Church Banner Patience' Photo Credit @sawlong101

 Ah Those Tricky Virtues!
Learn the art of patience. Apply discipline to your thoughts when they become anxious over the outcome of a goal. Impatience breeds anxiety, fear, discouragement and failure. Patience creates confidence, decisiveness, and a rational outlook, which eventually leads to success. ~ Brian Adams
Patience is one of those pesky little virtues that life constantly puts to the test. And sometimes dear readers, I pass with flying colors. And other times, well, Not So Much!

These week has been a true test of patience on many levels. My PC which is my pretty much lifeline is acting completely wonky, but it's only a few months old! It was purchased mid 2010 and has not even made a full year. It was purchased to replace a dying laptop from the same manufacturer. I guess in this instance brand loyalty, did NOT serve me well. At one point it wouldn't even power on, and I really thought I'd lost a year's worth of music and pictures not to mention my blog back up files.....I haven't been able to process entries or respond to emails in the timely manner I am used to handling things. This week has not made for a happy camper!

This week has also shown me I have a TON more to learn about Patience. Like most I am super glad 2010 is behind me, but I don't want 2011 to be a repeat in any way and to do so, I need to learn to better master the art of patience!

Today's Challenge: So How do you Keep your Cool, when it's hot as Hades in your Life?

The heat is on, certainly not literally we have back to back snow storms in the City that never sleeps, but figuratively speaking it's getting HOT in here! This week deep breathing, affirmations, every positive tool in my arsenal flew out the window. Leaving me quite confused! That's why I'm happy I came across this quote, it served as an instant reminder that my impatience and frustration with the challenges and obstacles I've faced this week, are only putting me in a 'negative catch 22' the more impatient I was about the work piling up that I could not conquer because my PC was down, kept me from doing things that I very well COULD have accomplished. Impatience actually zapped my productivity! Not fun, but lesson certainly learned, and now shared with you!

Today's Words of Inspiration'

Use 'Today's Words of Inspiration' as a breathing meditation to still your mind, quiet your thoughts and bring in positive energy. As you inhale bring in only positive energy by saying in your mind, I breathe in positive energy (or you can say creative energy if that is what you wish to create more of) and as you exhale, Affirm out loud 'I am patient, with myself and others and maintain my equilibrium in all situations.'

Spend some time each day enjoying focused breathing AND soul guided meditative visualization, in doing so, you can bring about profound and powerful changes in your life.

Visualize yourself manifesting something unique, guided by universal forces that emerge spontaneously from within your soul. Do this at least twice today and see how by taking a moment away from the hectic pace and breathing in positive energy and affirming what you wish to create, your thinking will become different.

Remember, attitude really does determine altitude.

It is OK to *Re-Tweet* the link to this post and You can find me (@Tracy_Iglesias) on Twitter here! Twitter love: re*tweet by copying and pasting the following into your update field:

@Tracy_Iglesias #ascendingbutterfly - Today's Words of #Inspiration -

Make this your best day ever, Bless and Be Blessed!

Active Giveaways!

1) Ends 01/13 - Dear Mr. Patridge Limited Edition Gift Set from Mor Cosmetics Giveaway! - Enter HERE!
2) NEW! - Ends 01/13 - NEW YEAR, NEW YOU! Giveaway - Win a pair of Ryn Footwear Shoes with Rocker Technology! Pair of YOUR Choice, Men or Women's! Enter HERE!

˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙

Advertising Special:

For the month of January only, you can purchase ONE month of  homepage advertising on Ascending Butterfly for only $20.11, send all inquiries to us via our online contact form (you can use this promo during the month of your choice, but it must contracted before 01/30/11 to secure the promo rate!) here:

˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙