Showing posts with label workout gear. Show all posts
Showing posts with label workout gear. Show all posts

Monday, March 12, 2012

Think you've got the moves? Ideology by Macys DOUBLE Giveaway! (ARV $100) Ends 03/19 - 1 winner!

Macys Ideology It's Your Move Dance Video Contest!

Back in December of 2011 I had the chance to attend the launch of Ideology, a premiere fitness line being sold at Macy's. I had a really great time learning all about Ideology and if you missed my original post with my impressions about the line and photos from the event, click HERE. What impressed me then before having the opportunity to actually try any of the pieces, is exactly what impresses me about them now after having had the opportunity to actually try them out, they are really cut with a woman's curves in mind. As many a trip to the gym will tell you, not all workout gear is flattering, not all workout gear actually flatters your figure. Macy's Ideology line of fitness gear actually works with a woman's natural curves and are figure flattering as well comfortable. The pattern on the racerback tanks actually makes your waist appear 'cinched in' a good way. Ladies, you can now work up a sweat, and still look totally hot doing so!

Cheryl Burke, professional dancer and two time Dancing With The Stars Champion is the spokeswoman and face of the brand. Cheryl gets what it takes to make fitness clothes functional, they need to move with you, be comfortable, 'breathable', yet still trendy and fashionable. Ideology has that all on lock!

Now I'm sure you are wondering why this is a DOUBLE giveaway post right? If you have moves, and are not afraid to bring it, then Macy's has got something special for you! I'm sure my Butterfly Fashionistas are already 'liking' Macy's on Facebook, but if you are aren't, this sure may be incentive enough for you to do so. You know those wonderful fitness goals you've been working on since New Years? They just might be about to pay off. Macy's is hosting an 'It's Your Move Dance Contest' on Facebook. Cheryl Burke will determine the grand prize winner, but 5 Fan Favorites will also have a chance to win great prizes.

How it works:

1) Visit HERE on Facebook, then select a music track - You will be provided with 5 choices. Listen to each track and then decide which one you will use, download that track (no worries, it's a FREE download).

2) Here is the fun part: Choreograph and record yourself dancing to the track you selected in step 1. (It can be an individual dance or with a partner, please be sure to tell your partner you are entering a video contest!)

3) Upload your video + Fill out form and hit UPLOAD and you are good to go! But HURRY Butterflies your videos have to be uploaded by March 15th.

Grand Prize:

A VIP trip to Los Angeles including round trip airfare and accomodations for 2, where you will be Cheryl Burke's special guests at a taping of a TV show and enjoy a $1,000 ideology shopping spree!

5 Fan Favorites:

From March 16-29th, you will have a chance to vote on the videos - the top 5 videos will be awarded a $250 Ideology Shopping Spree.

Macy's Ideology Racerback Sleeveless Tank

I had the chance to try out the Sleeveless Striped Racerback Tank and the Ideology Pants Bootcut Leg Pull On, and find them super figure flattering and they make my work outs more fun and fashionable!

Macys Ideology Fitness Pants in three different lengths

Not a dancer? Not big on being on video? No worries, you don't leave here empty handed! I always take care of my butterflies! Macy's has a little something something for YOU too!

One lucky butterfly will have the option of selecting ONE tank and ONE bottom from the Ideology collection and a Yoga Mat (size and color based on in stock availability)! Check out the rafflecopter widget below to get in your entries!

Wednesday, December 28, 2011

{Not So} Wordless Wednesday - Getting Fit with Cheryl Burke + Ideology + a Kardashian too! {Photos}

Earlier this month fashion editors, Manhattan’s social elite, and taste-makers alike celebrated the announcement of Ideology’s new face of the brand, Cheryl Burke, who was on hand for the festivities at the chic Dream Downtown Hotel.

Cheryl Burke, a renowned professional dancer and two-time winner of Dancing With The Stars, will appear in the campaign for the line launching in February 2012.

Guests sipped on cocktails and previewed the collection to the tunes of Reality TV’s newest DJ, Rob Kardashian, who spent time in the DJ booth and mingling with guests. Fashion celebutants Phillip Bloch, Richie Rich, and Supermodel Irina Shayk, were also in attendance. Professional dancers surprised guests with hot and original dance routines wearing the new line.

The new line reflects a modern design comprised of functional easy to mix-and-match pieces that add a beat of unexpected fashion to any errand, tango, or work-out. And as we transition from our Holidays promos to our annual 'New Year, New You!' features, I couldn't think of a better Wordless Wednesday, since I'm sure most people will have Fitness somewhere on their New Years Resolutions list.

I'm mixing my photos (which are watermarked, please do not 'borrow' them, with the photos supplied by the PR firm (non-watermarked, but I suggest contacting Factory PR for permission, they are being used on my site with permission).

I had a fun time, and needless to say 'The Official #TwitterPartyDJ' was tempted to take over the turntables. Although with DJ Rob Kardashian spinning the tunes, I was able to just mingle and relax! :)

Tip: Press on any photo to see them bigger!

I love how the tops work WITH a woman's curves!

The pants come in different lengths so there is something for everyone!

The Sport Bra comes in a wide variety of colors

A Belief in the Power of Movement - I just love that! I'm 26 pounds down and counting!

Who Says Workout Bras have to be utlitarian? A little something for my girly girls!

(Left) Rob Kardashian, (Right) Cheryl Burke

Second from Right: Rob Kardashian

Cheryl Burke, Face of Ideology, (exclusive to Macys) Workout Apparel

(Left) DJ, (Center) Rob Kardashian (Celeb DJ), (Right) Cheryl Burke

(Left) Cheryl Burke of DWTS, (Right) Rob Kardashian

(Left) Ascending Butterfly, (Right) Mama Butterfly

Dancers all wearing Ideology Fitness Wear! Love that they made this one B&W!

(Left) DJ, (Center) Cheryl Burke, (Right) Rob Kardashian (Celeb DJ)

Cheryl Burke (Center) surrounded by Dancers

(Left) Mama Butterfly, (Right) Ascending Butterfly in the background holiday decor at Dream Hotel NYC - How about that scary Polar Bear?

(Left) Mama Butterfly, (Right) Ascending Butterfly and hiding behind the small tree, a Reindeer!

Ideology, which will feature neutral and brightly hued jackets, sweatshirts, tops, bras, pants, shorts and accessories ranging from $7.98 to $58 will launch at Macy's Spring 2012 (hopefully we can get them to come back, and host a reader giveaway once the line actually launches in the new year!)

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FTC Disclosure: This is NOT a sponsored post. No monetary compensation has been received, no gift bags were received. I attended this event as a member of the digital press and was under no additional obligation to post. All Opinions Expressed are 100% my own. Non-watermarked photos used with permission by Factory PR.