Cheryl Burke, a renowned professional dancer and two-time winner of Dancing With The Stars, will appear in the campaign for the line launching in February 2012.
Guests sipped on cocktails and previewed the collection to the tunes of Reality TV’s newest DJ, Rob Kardashian, who spent time in the DJ booth and mingling with guests. Fashion celebutants Phillip Bloch, Richie Rich, and Supermodel Irina Shayk, were also in attendance. Professional dancers surprised guests with hot and original dance routines wearing the new line.
The new line reflects a modern design comprised of functional easy to mix-and-match pieces that add a beat of unexpected fashion to any errand, tango, or work-out. And as we transition from our Holidays promos to our annual 'New Year, New You!' features, I couldn't think of a better Wordless Wednesday, since I'm sure most people will have Fitness somewhere on their New Years Resolutions list.
I'm mixing my photos (which are watermarked, please do not 'borrow' them, with the photos supplied by the PR firm (non-watermarked, but I suggest contacting Factory PR for permission, they are being used on my site with permission).
I had a fun time, and needless to say 'The Official #TwitterPartyDJ' was tempted to take over the turntables. Although with DJ Rob Kardashian spinning the tunes, I was able to just mingle and relax! :)
Tip: Press on any photo to see them bigger!
|I love how the tops work WITH a woman's curves!|
|The pants come in different lengths so there is something for everyone!|
|The Sport Bra comes in a wide variety of colors|
|A Belief in the Power of Movement - I just love that! I'm 26 pounds down and counting!|
|Who Says Workout Bras have to be utlitarian? A little something for my girly girls!|
|(Left) Rob Kardashian, (Right) Cheryl Burke|
|Second from Right: Rob Kardashian|
|Cheryl Burke, Face of Ideology, (exclusive to Macys) Workout Apparel|
|(Left) DJ, (Center) Rob Kardashian (Celeb DJ), (Right) Cheryl Burke|
|(Left) Cheryl Burke of DWTS, (Right) Rob Kardashian|
|(Left) Ascending Butterfly, (Right) Mama Butterfly|
|Dancers all wearing Ideology Fitness Wear! Love that they made this one B&W!|
|(Left) DJ, (Center) Cheryl Burke, (Right) Rob Kardashian (Celeb DJ)|
|Cheryl Burke (Center) surrounded by Dancers|
|(Left) Mama Butterfly, (Right) Ascending Butterfly in the background holiday decor at Dream Hotel NYC - How about that scary Polar Bear?|
|(Left) Mama Butterfly, (Right) Ascending Butterfly and hiding behind the small tree, a Reindeer!|