Wednesday, December 28, 2011

{Not So} Wordless Wednesday - Getting Fit with Cheryl Burke + Ideology + a Kardashian too! {Photos}

Earlier this month fashion editors, Manhattan’s social elite, and taste-makers alike celebrated the announcement of Ideology’s new face of the brand, Cheryl Burke, who was on hand for the festivities at the chic Dream Downtown Hotel.

Cheryl Burke, a renowned professional dancer and two-time winner of Dancing With The Stars, will appear in the campaign for the line launching in February 2012.

Guests sipped on cocktails and previewed the collection to the tunes of Reality TV’s newest DJ, Rob Kardashian, who spent time in the DJ booth and mingling with guests. Fashion celebutants Phillip Bloch, Richie Rich, and Supermodel Irina Shayk, were also in attendance. Professional dancers surprised guests with hot and original dance routines wearing the new line.

The new line reflects a modern design comprised of functional easy to mix-and-match pieces that add a beat of unexpected fashion to any errand, tango, or work-out. And as we transition from our Holidays promos to our annual 'New Year, New You!' features, I couldn't think of a better Wordless Wednesday, since I'm sure most people will have Fitness somewhere on their New Years Resolutions list.

I'm mixing my photos (which are watermarked, please do not 'borrow' them, with the photos supplied by the PR firm (non-watermarked, but I suggest contacting Factory PR for permission, they are being used on my site with permission).

I had a fun time, and needless to say 'The Official #TwitterPartyDJ' was tempted to take over the turntables. Although with DJ Rob Kardashian spinning the tunes, I was able to just mingle and relax! :)

Tip: Press on any photo to see them bigger!

I love how the tops work WITH a woman's curves!

The pants come in different lengths so there is something for everyone!

The Sport Bra comes in a wide variety of colors

A Belief in the Power of Movement - I just love that! I'm 26 pounds down and counting!

Who Says Workout Bras have to be utlitarian? A little something for my girly girls!

(Left) Rob Kardashian, (Right) Cheryl Burke

Second from Right: Rob Kardashian

Cheryl Burke, Face of Ideology, (exclusive to Macys) Workout Apparel

(Left) DJ, (Center) Rob Kardashian (Celeb DJ), (Right) Cheryl Burke

(Left) Cheryl Burke of DWTS, (Right) Rob Kardashian

(Left) Ascending Butterfly, (Right) Mama Butterfly

Dancers all wearing Ideology Fitness Wear! Love that they made this one B&W!

(Left) DJ, (Center) Cheryl Burke, (Right) Rob Kardashian (Celeb DJ)

Cheryl Burke (Center) surrounded by Dancers

(Left) Mama Butterfly, (Right) Ascending Butterfly in the background holiday decor at Dream Hotel NYC - How about that scary Polar Bear?

(Left) Mama Butterfly, (Right) Ascending Butterfly and hiding behind the small tree, a Reindeer!

Ideology, which will feature neutral and brightly hued jackets, sweatshirts, tops, bras, pants, shorts and accessories ranging from $7.98 to $58 will launch at Macy's Spring 2012 (hopefully we can get them to come back, and host a reader giveaway once the line actually launches in the new year!)

˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙

FTC Disclosure: This is NOT a sponsored post. No monetary compensation has been received, no gift bags were received. I attended this event as a member of the digital press and was under no additional obligation to post. All Opinions Expressed are 100% my own. Non-watermarked photos used with permission by Factory PR.


  1. This looks like such a fun event :) I love the clorful sport bras

  2. Looks like a nice comfortable line fit for all women. It never ceases to amaze me that workout clothes are made so tiny when it is us full figure women who need clothes that fit properly. The pricing seems reasonable as well. I think Cheryl Burke just might have a hit on her hands!

  3. @Dora - It definitely was fun and the dancers really revved things up!

    ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

  4. What a fun event! I'll have to remember Macys for fitness wear this spring. OMG I heart Rob Kardashian! LOL! Seriously I'm obsessed with the whole family.

  5. @Patty - Definitely a fun time! This line is exclusive to Macy's and the tanks are my favorite! Can't wait until the line launches in February of 2012. Rob was totally approachable and very personable. :)

  6. @Nancy - I agree it is very difficult for 'curvy' gals to find workout gear that fits well and is still flattering. I look forward to trying out the new line when it launches February, 2012.

    Tracy said...
    @Dora - It definitely was fun and the dancers really revved things up!

    ♥ Ƹ̵̡Ӝ̵̨̄Ʒ