Friday, February 6, 2015

{#FashionFriday} High Fashion AND Washable? Oh yes you can! #PGFutureFabricsNYC

Display of Tide Products #PGFutureFabricsNYC

Are those three dreaded words 'Dry Clean Only' going to become a thing of the past? I can only hope so!

With cars out that can now drive themselves, it's about time fabric and fashion took a leap forward and gave us more choices. Like the choice to enjoy designer label fashion that is completely washable and having the fabric retain both it's feel AND color!

#PGFutureFabricsNYC


P&G hosted a Future Fabrics Event in New York City hosted by Fashion Stylist/Expert, Author and Television host George Kotsiopoulos focusing in on the science of the beauty and care of clothes and the advancements in fabric and technology that included a Fashion Show of looks by Giles Deacon that are completely washable! (see photo of all the looks below:)

Fashion Show of washable fashion looks by Designer Giles Deacon #PGFutureFabricsNYC
Women wear only 20% of their clothes 80% of the time, and according to Cognitive Psychologist, Dr. Lawrence Rosenblum there are 'a myriad of cross-sensory influences on your experience - what you see, how it feels to the touch, what your nose smells, it is the look, feel and scent of your clothes that combine to impact the relationship that you have with them and your final decision on 'what to wear today'.

The Look Color and Whiteness of Clothes by Tide #PGFutureFabricsNYC
Above: 'The Look' of a garment plays a huge part in whether or not we will select it to wear, no one wants a white shirt that is now beige or yellow! (as you can tell the whitest of the shirts is the one washed in Tide Laundry Detergent, where as the same garment washed in competitor brand detergents did not yield the same results and did not preserve the 'whiteness' of the garments)

The Feel Flexibility and Handle of Clothes by Tide #PGFutureFabricsNYC

Above: 'The Feel' of a garment is part of the multi-sensory perception that goes into whether or not we will pick a particular garment out of the closet that day.

The Scent Invisible Stains Cause Odor Tide #PGFutureFabricsNYC

Above: 'The Scent' While that may seem like an obvious one, I had no idea that invisible stains also cause odor. Tide formulas are helping to protect the 'like new' feel of clothes via Fiber Preservation Technologies that prevent hard water minerals from compromising fiber integrity and The new Tide 4-in-1 Pods with Febreze help take this process a bit further by aligning and polishing the fibers to remove soil and invisible stains and binding the parts that actually cause fiber damage and that also lead to premature degradation.

Scent Notes of Downy #PGFutureFabricsNYC

There was a bit of focus on 'Scent' (which was to be expected!) and I was very surprised to learn that proctor & gamble (P&G) employs the most perfumers in the world!

Scent Notes of Downy  with P&G Fashion Scientist and George Kotsiopoulos #PGFutureFabricsNYC

Six of the 'main' notes that go into Downy include:

Ƹ̵̡Ӝ̵̨̄Ʒ - Green Notes
Ƹ̵̡Ӝ̵̨̄Ʒ - Apple
Ƹ̵̡Ӝ̵̨̄Ʒ - Rose
Ƹ̵̡Ӝ̵̨̄Ʒ - White Floral
Ƹ̵̡Ӝ̵̨̄Ʒ - Vanilla
Ƹ̵̡Ӝ̵̨̄Ʒ - Musk

The science behind Tide and Tide HE Turbo #PGFutureFabricsNYC

There were even demos that explained the science behind what goes on in our washing machine (this butterfly is thinking it is really time to invest in a High Efficiency washing machine and get out of the 'dark ages' when it comes to washers!)

Green and Floral Notes of Downy #PGFutureFabricsNYC
Green and Floral Notes of Downy #PGFutureFabricsNYC

New products to look for on your next trip to the supermarket include:

Ƹ̵̡Ӝ̵̨̄Ʒ - Tide Pods Plus Febreze
Ƹ̵̡Ӝ̵̨̄Ʒ - Tide HE (high-efficiency) Turbo
Ƹ̵̡Ӝ̵̨̄Ʒ - Downy Fresh Protect in-wash odor shield in the 'active fresh' scent

MY TAKE:

Tide and Downy have always been my laundry 'go-to' products, and getting this inside look into the science and technology of washable fashion was certainy fun and definitely made me think. I want to re-evaluate my wardrobe and get rid of that 80% that is not being worn and focus more into the 20% that I tend to wear more often, this way I can never say 'I have nothing to wear' and I can really say I love everything that I am currently rocking!

And as events always come with cool swag, with my online nickname being The Official Twitter Party DJ, I have to share that part of the swag was a pair of MARC by Marc Jacobs Humlan Oil Edition UrbanEars headphones! (you can toss the  removable headband and the ear cushions in the wash!) SUH WEET

Do you think more designers will embrace the 'washable fashion' trend?

˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙˙·٠•● Ƹ̵̡Ӝ̵̨̄Ʒ ●•●•٠·˙

FTC Disclosure: This is an event recap, no monetary compensation has been exchanged however Ascending Butterfly was provided with Product Samples for Editorial Consideration and there was a 'swag bag'. This however did NOT influence my opinion. All opinions are 100% my own!  I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure.

44 comments:

  1. I have been using Tide for pretty much all of my life. It definitely keeps my clothes looking newer longer.

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    1. @Masshole Mommy - Glad to hear you love Tide as much as I do! :)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  2. I am a HUGE Tide fan! I had no idea P&G employed the most perfumers in the world - that's crazy!!

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    1. @Sensibly Sara - This is one of the facts that caused the most reaction! Most of us had no idea! But it makes sense in so many ways, laundry detergent is one of the most recognizable and instantly attributed to 'home' that there is!

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  3. I loved reading your post. Tide is my favorite and everything I buy can be washed. How interesting to hear about P&G employing the best perfumers. No wonder we all love how their products smell!

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    1. Thanks Ali! Unfortunately I still have a ton of dry clean only stuff, and do hope the washable fashion takes off in a big way, the more dry cleaning bills I can get rid of the better!

      I was surprised like everyone else was to hear it, but then when I thought better of it, it totally makes sense! :)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  4. I hope more designers will embrace it. It makes it easier for me! Love the Tide pods!

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    1. @Sippy Cup Mom - Same here! Washable and Wearable is the way to go! And I love the Tide Pods also! :-)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  5. I really hope they do embrace more washer friendly fabrics - dry cleaning can be a bit of an inconvenience especially as a commuter!

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    1. @Georgina - I am based in NYC and as a public transportation commuter I definitely empathize who wants to make an additional stop to drop off or pick up dry cleaning right?

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  6. These are my go to brands. I will never buy anything else , especially when it comes to fabric softener.

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    1. @Aimee - I agree, me too! :)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  7. Thanks for all the great info .I always used tide as did m mother before me.
    I do love the great scents (guess their perfumers are doing a good job.) My cloths do look clean and they keep their color longer, and I love the way they smell Win - WIn ! .

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    1. @Big Happy Buddha - Tide and Downy definitely put the zen in laundry time! =)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  8. Wow! Washable fashion should be mainstream. Tide is my choice for washing

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    1. @Casa Vilora - More certainly has become washable, it's sadly 'high fashion' that mostly still isn't. So last year and this year P&G collaborating with fashion designers who are making those collections 'washable' and not dry clean only is definitely a great step toward high fashion becoming washable and much more accesible!

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  9. Washer-friendly fabrics are my life! Tide always does the job to keep them looking like new!

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    1. @MELISASource - I am a Tide Girl also! I love getting longer wear out of my garments!

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  10. 20‰ songs about right. I really should do an overhaul in my closet as well!

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    1. @Newlywed Survival - I need a full on organizer to be honest! LOL :-)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  11. I hope more and more embrace it. Although I feel like dry clean only garments hold their shape and quality so much better, I hope they can find a way to keep that trait!

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    1. @Aimee - I do agree that Dry Clean Only does tend to hold it's shape better, but with the way technology is advancing in fabric care, I am sure that is next! =)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  12. I love Tide. I did a load of my neighbors laundry when her machine broke. Her whole family commented on how awesome the clothes smelled after she got them back, so she went and bought herself some Tide!

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    1. @Theresa Mahoney - I wish you were MY neighbor! :)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  13. I love tide it's all I used on our cloth Diapers until they changed the formula! It was always the best for them!

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    1. @Jeanine - I have never had children, but I give you much props for going the cloth route over disposable, I don't think I could do it!

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  14. I use Tide and i have never been disappointed. I have not had to go to a dry cleaner in years.

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    1. @Ann I use Tide also, but I still have to use the Dry Cleaners for many of my garments.

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  15. Lots of great info. Sounds like a fantastic event.

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    1. @debdenny P&G events never disappoint! :)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  16. I would have loved to attend this event and learn more. I sure hope more designers move into the space of washable fabrics. The items shown above look great.

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    1. @Kendra - It looks like that is wear many designers are headed thankfully! :)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  17. 90% of the stuff that I had that w Dry Clean Only never got dry cleaned. Cold water wash on gentle cycle and then air dried. Then they came out with those at-home dry cleaning kits. They were ok.

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    1. @Chrystal - I am too chicken to mess with Dry Clean only stuff! But maybe one day I will test run on a garment that is 'no longer loved' and was going to get tossed anyway! :)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  18. What an awesome event in NYC! We use Tide and Downy a lot!

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    1. @Amy - Same here, definitely prefer both for my laundry care!

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  19. I dont use Tide or Downy because I have a brand that I like, but this post makes me so curious to try them. I want to know what they smell like!!

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    1. @Jen - Give them both a try, you may not go back! :)

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  20. I hope people jump more on board washable fabrics! It's definitely my preferred clothing

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    1. @Christie - I do too!

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  21. The science geek in me loves the chemistry behind things like this. Getting to look behind the curtain, so to speak, would be fun.

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    1. @Gabriel - I am a science geek too and a tech lover so the combination of science and technology that go behind something we easily take for granted was actually really fun!

      ♥ Ƹ̵̡Ӝ̵̨̄Ʒ

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  22. I love brand re-innovation! I love the interactive and informative fashion event about clothing and scents/stains. Great info!

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  23. I hope so. Washable fashion is soo much more logical.

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