{#FashionFriday} High Fashion AND Washable? Oh yes you can! #PGFutureFabricsNYC

Are those three dreaded words 'Dry Clean Only' going to become a thing of the past? I can only hope so!

With cars out that can now drive themselves, it's about time fabric and fashion took a leap forward and gave us more choices. Like the choice to enjoy designer label fashion that is completely washable and having the fabric retain both it's feel AND color!

P&G hosted a Future Fabrics Event in New York City hosted by Fashion Stylist/Expert, Author and Television host George Kotsiopoulos focusing in on the science of the beauty and care of clothes and the advancements in fabric and technology that included a Fashion Show of looks by Giles Deacon that are completely washable! (see photo of all the looks below:)

Women wear only 20% of their clothes 80% of the time, and according to Cognitive Psychologist, Dr. Lawrence Rosenblum there are 'a myriad of cross-sensory influences on your experience - what you see, how it feels to the touch, what your nose smells, it is the look, feel and scent of your clothes that combine to impact the relationship that you have with them and your final decision on 'what to wear today'.

Above: 'The Look' of a garment plays a huge part in whether or not we will select it to wear, no one wants a white shirt that is now beige or yellow! (as you can tell the whitest of the shirts is the one washed in Tide Laundry Detergent, where as the same garment washed in competitor brand detergents did not yield the same results and did not preserve the 'whiteness' of the garments)

Above: 'The Feel' of a garment is part of the multi-sensory perception that goes into whether or not we will pick a particular garment out of the closet that day.

Above: 'The Scent' While that may seem like an obvious one, I had no idea that invisible stains also cause odor. Tide formulas are helping to protect the 'like new' feel of clothes via Fiber Preservation Technologies that prevent hard water minerals from compromising fiber integrity and The new Tide 4-in-1 Pods with Febreze help take this process a bit further by aligning and polishing the fibers to remove soil and invisible stains and binding the parts that actually cause fiber damage and that also lead to premature degradation.

There was a bit of focus on 'Scent' (which was to be expected!) and I was very surprised to learn that proctor & gamble (P&G) employs the most perfumers in the world!

Six of the 'main' notes that go into Downy include:

Ƹ̵̡Ӝ̵̨̄Ʒ - Green Notes

Ƹ̵̡Ӝ̵̨̄Ʒ - Apple

Ƹ̵̡Ӝ̵̨̄Ʒ - Rose

Ƹ̵̡Ӝ̵̨̄Ʒ - White Floral

Ƹ̵̡Ӝ̵̨̄Ʒ - Vanilla

Ƹ̵̡Ӝ̵̨̄Ʒ - Musk

There were even demos that explained the science behind what goes on in our washing machine (this butterfly is thinking it is really time to invest in a High Efficiency washing machine and get out of the 'dark ages' when it comes to washers!)

Green and Floral Notes of Downy #PGFutureFabricsNYC

New products to look for on your next trip to the supermarket include:

Ƹ̵̡Ӝ̵̨̄Ʒ - Tide Pods Plus Febreze

Ƹ̵̡Ӝ̵̨̄Ʒ - Tide HE (high-efficiency) Turbo

Ƹ̵̡Ӝ̵̨̄Ʒ - Downy Fresh Protect in-wash odor shield in the 'active fresh' scent

MY TAKE:

Tide and Downy have always been my laundry 'go-to' products, and getting this inside look into the science and technology of washable fashion was certainy fun and definitely made me think. I want to re-evaluate my wardrobe and get rid of that 80% that is not being worn and focus more into the 20% that I tend to wear more often, this way I can never say 'I have nothing to wear' and I can really say I love everything that I am currently rocking!

And as events always come with cool swag, with my online nickname being The Official Twitter Party DJ, I have to share that part of the swag was a pair of MARC by Marc Jacobs Humlan Oil Edition UrbanEars headphones! (you can toss the  removable headband and the ear cushions in the wash!) SUH WEET

Do you think more designers will embrace the 'washable fashion' trend?

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FTC Disclosure: This is an event recap, no monetary compensation has been exchanged however Ascending Butterfly was provided with Product Samples for Editorial Consideration and there was a 'swag bag'. This however did NOT influence my opinion. All opinions are 100% my own!  I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure.

Happy Labor Day! + My #Fashion Picks from today's #LaborDaySales

Graphic Courtesy of funscrape!

Hard to resist that graphic since it had butterflies in it! I hope all my butterflies are having a fun Labor Day holiday weekend! I'm hoping for an Indian Summer this month as the weather this summer was super weird in New York City.

For all my butterflies thinking about today's Labor Day Sales I thought I'd share a few of my stand-out picks from today's sales:

Our friends at IGIGI are offering 30% on select styles, there is a link on their site which shows you which styles or you can just press HERE, use coupon code: LABORDAY13 at checkout!

Two of my dress picks included in the sale are:

IGIGI Milan Dress

I love this dress for the Fall days ahead, and she is wearing it like I would, great boots, fantastic Fall handbag, what's not to love? The regular price on this dress is $122.00 and you can nab it today for $112.99

IGIGI Ippolita Plus Size Dress in Papaya

As I'm trying to mix up my wardrobe and avoid all black again for another season, this Papaya color dress from IGIGI is scoring high points. It's a super versatile dress that can take you from work to evening by simply swapping out the accessories and touching up your makeup for evening. (Although you do need some black, so my black dress selection above still stands!)
IGIGI designs are made with the curvy/Plus-Sized Woman in mind, and so far I haven't tried a style from them that I didn't like!
Our friends at In Bloom by Jonquil are also having a great style, and it's the perfect time to pick up styles from the summer season that are going on sale as they transition to fall, some standouts that are on sale today include:

In Bloom by Jonquil Asian Butterfly Pleated Chemise

From $56, it's down to $37.52! And don't forget to add its matching robe:

In Bloom by Jonquil Asian Butterfly Wrap

I have this set as it combines two of my personal favorites, butterflies and Asian inspired Art! It's as feminine as it looks, but I can tell you from personal experience that In Bloom lingerie washes well and lasts a very long time! You just can't go wrong with any of their pieces! The robe is regularly priced at $58 and is on sale today for $38.86.  They are also offering $7 Flat Rate Shipping and Free Shipping on orders over $100, so if you hadn't tried them from our previous reviews (which means you've missed out on the exclusive discount codes just for Ascending Butterfly readers) you'd be remiss in not trying them today!
A third pick that is much more winter than summer, that you can nab for a steal today is:

In Bloom by Jonquil Emilia Velvet Robe

At a regular price of $198, picking this one up today for the Special Price of $118.00 should definitely be a no brainer! There is just something so 'Old Hollywood Glam' about this Black Velvet Robe! Our friends at Wilson's don't need a holiday to share a great sale, they have a Clearance link on their site, year round and each time we work with them I'm always pointing that out! I could probably list amazing deals on their site today all day, so I'll stick to 2 and let you check out the rest!
Here are my top two sales picks on Wilson's today (picked because I love the item, not because of the percentage that it's marked off):

Wilsons Leather Plus Size Smooth Lamb Trench w/Thinsulate Lining

As you can tell Leather is making a comeback big time this fall! One of the things I have always loved about Wilson's Leather is that they carry a plus size range, they carry a very wide variety of sizing for both men and women and have something for everyone. A good trench is literally a wardrobe staple, and a leather trench is not just trendy but it's also timeless! I have a few of Wilson's Leather styles with the Thinsulate Linings and they keep you very warm! This style is regularly $449 and is on sale today for $179.95. The style above is from the everyday clearance rack at 60% off!

Wilsons Leather Plus Size Black Rivet Moto Lamb Jacket

This jacket is included in today's 70% OFF Labor Day Sale! It regularly retails for $550 and can be nabbed for a literal STEAL today at $165.00.  And again they have a full range of sizing, I'm featuring the Plus Sized Styles because I'm a curvy Latina! (And proud of it!) And because I can't walk away from any Fashion post without talking handbags, I thought I'd check out some picks from our friends at Elliott Lucca:

Elliott Lucca Bali '89 FLap Satchel in Aztec White

If you absolutely refuse to do white after labor day, nab this one on sale and tuck it away for next summer! This bag retails for $168 regularly and is on sale today for $117.60 - SCORE! (They also have it in aztec black and aztec camel).

Elliott Lucca Cordoba Flap Tote in 'Teal Exotic'

This bag retails for $268, and it's on sale today for $201. For those of you with a very keen eye and good memory you will say this bag looks very familiar, and it does because we have featured it before, check out here for the original review. (You will see a picture of me carrying it as well!) I love this bag! It is roomy enough to get my tablet in there and camera and has great organizational compartments and a divider inside that is perfect if you bringing work home with you. They also have it in Black and White exotic and Sage Exotic, and you can't go wrong with any of the colors!
Happy Shopping Butterflies! Come back here and tell us what you nabbed on sale today! (Especially if it's one of the picks above!)
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FTC Disclosure: This is NOT a Sponsored Post. No compensation has been received for our sales roundup. However these are brands we work with regularly and I have received some of the items featured in advance of this post for editorial consideration. See our full Disclosure Page.