Showing posts with label P&G. Show all posts
Showing posts with label P&G. Show all posts

Wednesday, September 6, 2017

#WomanCrushWednesday Challenging the misconceptions of #Latina #Beauty moderated by @EmeraudeToubia #WeAreOrgullosa


You know how every month has an official 'something' day?

September has a quite a few, notable ones including:

Ƹ̵̡Ӝ̵̨̄Ʒ - Self-Care Awareness + International Self-Awareness Month
Ƹ̵̡Ӝ̵̨̄Ʒ - Self Improvement Month
Ƹ̵̡Ӝ̵̨̄Ʒ - Healthy Aging Month
Ƹ̵̡Ӝ̵̨̄Ʒ - National Preparedness Month (ironic in the wake of Hurricane Harvey + Hurricane Irma)
Ƹ̵̡Ӝ̵̨̄Ʒ - Shameless Promotion Month (I thought this was a joke!)
Ƹ̵̡Ӝ̵̨̄Ʒ - Save Your Photos Month
Ƹ̵̡Ӝ̵̨̄Ʒ - Save Your Koala Month
Ƹ̵̡Ӝ̵̨̄Ʒ - Be Kind to Editors and Writers Month
Ƹ̵̡Ӝ̵̨̄Ʒ - International Strategic Thinking Month
Ƹ̵̡Ӝ̵̨̄Ʒ - Superior Relationships Month
Ƹ̵̡Ӝ̵̨̄Ʒ - Women's Friendship Month
Ƹ̵̡Ӝ̵̨̄Ʒ - and National Hispanic Heritage Month from September 15 - October 15th

Earlier this summer (well actually just a little before summer) I attended a launch event in New York City hosted by P&G's (Procter & Gamble) #WeAreOrgullosa Initiative where a frank panel discussion was hosted to challenge the misconceptions of Latina Beauty.

If the name sounds familiar it is because I have written about the program before in a post that was a writing challenge where bloggers/blogueras were asked to share their 'orgullosa' moments - moments we were most proud of. I look back on that post fondly as I still LOVE my list, if you missed that post, check it out HERE, but be sure to come back to this post!

The Orgullosa program is one of the largest platforms for Latinas by Latinas that provides tips and resources in the beauty, home and lifestyle categories.

In partnership with Crest, Herbal Essences, Olay, Pantene, Secret and Venus a panel conversation which was moderated by Mexican-Lebanese actress Emeraude Toubia (she portrays Isabelle Lightwood on the freeform fantasy series Shadowhunters) revealed a three step approach to breaking Latina Stereotypes that included:

Ƹ̵̡Ӝ̵̨̄Ʒ - Digital Lookbook - featuring P&G brands and offering readers product savings, style tips and inspiration for feeling confident, beautiful and orgullosa.

Ƹ̵̡Ӝ̵̨̄Ʒ - Photo Gallery - that offers free downloadable photos - anyone looking to represent Latinas will now have more diverse and inclusive options

Ƹ̵̡Ӝ̵̨̄Ʒ - Docu-style Video - includes live interviews with Latinas capturing cultural stories aimed to inspire other women to embrace the beauty of their own identity

The Video:

Latinas are often stereotyped as sex symbols and boxed in as having one hair color, skin tone and body type, and are sorely under-represented and inaccurately portrayed by media. Challenging these misconceptions and showing that Latinas are multi-dimensional and certainly not 'one-size fits all' is what fueled Orgullosa to put the power of social media to work and partner with Latina Fashion, Beauty, and Lifestyle Influencers to share tips from their daily beauty routines as well as more personal cultural testimonials.

"I was honored to have the opportunity to moderate this inspiring panel; each story reignited passion to celebrate the beauty and diversity of Latinas" ~ Emeraude Toubia

Above: Actress Emeraude Toubia unveils a docu-style video launched by P&G's Orgullosa to celebrate the diversity of Latina Beauty at the #WeAreOrgullosa Event in New York City

Above: Left to Right: Georgina Morillo, Hiliana Devila and Ada Rojas, Far Right Moderator Actress Emeraude Toubia

These ladies are the participants of the Docu-Style Video. I love seeing brands partner with people to tell real stories. 

Above: Had to nab this Product Shot as many of these items were in our gift boxes.

Above: Treat Table with make your own treat mason jars to take home, NICE!

Above: This was during the day so there were no cocktails, but oddly enough this event gets my beverage of the summer award for introducing me to these, there were assorted varieties available for attendees, but these were my favorites with the prickly pear and orange variety (left) being my absolute favorite. I seriously need to find out if they need an Ambassador because I have not been able to stop talking about these!

Above: I  never pass up a flowers shot. Nothing brings more beauty to a space than flowers in my opinion.

Above: You all know I much prefer being behind the camera, so enjoy this rare butterfly sighting of me on the pink carpet 'step and repeat'!


More of these frank conversations need to happen to shatter and bust the definition of 'Beauty' wide open, for Latinas and all women.

There are a myriad of ways we can all be part of the solution, whether it's on Social Media or offline, let's celebrate one another, not bash or bully, not criticize photos or videos of other women. It's super easy to use the anonymity of the internet to join the 'mean girls' society, but it is just as easy to say something kind and WAY more empowering.

Ascending Butterfly has always taken a mind, body and soul approach to overall wellbeing AND beauty. and since I'm always listening to music while I write I am going to quote Lauryn Hill:

"How you gon' win when you ain't right within' ~Lauryn Hill (Doo Wop (That Thing)

I have decided to put my usual #WineWednesday to the side for this month and focus on a #WomanCrushWednesday instead, this week I am making all the ladies including the moderator, Emeraude Toubia, my Women Crush Wednesday.

I am also going to focus on various Women Entrepreneurs in this series.

Many will be the amazing women I met at the NYNOW tradeshow this summer. So be on the lookout for upcoming Women Entrepreneurs in my #WomenCrushWednesday series.

Remember Orgullosa is a COMMUNITY, so please head over and join to keep track of future campaigns and to nab great discounts on those Procter & Gamble household and beauty favorites!

READERS SOUND OFF: How do YOU define Beauty? What makes YOU feel most beautiful? Who is your #WomenCrushWednesday this week? Leave a comment here or tag us on social using the hashtag. And for my Latina Beauties also include #WeAreOrgullosa in your social posts so we all can participate in the ongoing conversation.

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FTC Disclosure: This was a private event for Media, Editors and Influencers, and all opinions are 100% my own!  This is NOT a compensated post although it certainly should be. There were gift bags. I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure.

Friday, February 6, 2015

{#FashionFriday} High Fashion AND Washable? Oh yes you can! #PGFutureFabricsNYC

Display of Tide Products #PGFutureFabricsNYC

Are those three dreaded words 'Dry Clean Only' going to become a thing of the past? I can only hope so!

With cars out that can now drive themselves, it's about time fabric and fashion took a leap forward and gave us more choices. Like the choice to enjoy designer label fashion that is completely washable and having the fabric retain both it's feel AND color!


P&G hosted a Future Fabrics Event in New York City hosted by Fashion Stylist/Expert, Author and Television host George Kotsiopoulos focusing in on the science of the beauty and care of clothes and the advancements in fabric and technology that included a Fashion Show of looks by Giles Deacon that are completely washable! (see photo of all the looks below:)

Fashion Show of washable fashion looks by Designer Giles Deacon #PGFutureFabricsNYC
Women wear only 20% of their clothes 80% of the time, and according to Cognitive Psychologist, Dr. Lawrence Rosenblum there are 'a myriad of cross-sensory influences on your experience - what you see, how it feels to the touch, what your nose smells, it is the look, feel and scent of your clothes that combine to impact the relationship that you have with them and your final decision on 'what to wear today'.

The Look Color and Whiteness of Clothes by Tide #PGFutureFabricsNYC
Above: 'The Look' of a garment plays a huge part in whether or not we will select it to wear, no one wants a white shirt that is now beige or yellow! (as you can tell the whitest of the shirts is the one washed in Tide Laundry Detergent, where as the same garment washed in competitor brand detergents did not yield the same results and did not preserve the 'whiteness' of the garments)

The Feel Flexibility and Handle of Clothes by Tide #PGFutureFabricsNYC

Above: 'The Feel' of a garment is part of the multi-sensory perception that goes into whether or not we will pick a particular garment out of the closet that day.

The Scent Invisible Stains Cause Odor Tide #PGFutureFabricsNYC

Above: 'The Scent' While that may seem like an obvious one, I had no idea that invisible stains also cause odor. Tide formulas are helping to protect the 'like new' feel of clothes via Fiber Preservation Technologies that prevent hard water minerals from compromising fiber integrity and The new Tide 4-in-1 Pods with Febreze help take this process a bit further by aligning and polishing the fibers to remove soil and invisible stains and binding the parts that actually cause fiber damage and that also lead to premature degradation.

Scent Notes of Downy #PGFutureFabricsNYC

There was a bit of focus on 'Scent' (which was to be expected!) and I was very surprised to learn that proctor & gamble (P&G) employs the most perfumers in the world!

Scent Notes of Downy  with P&G Fashion Scientist and George Kotsiopoulos #PGFutureFabricsNYC

Six of the 'main' notes that go into Downy include:

Ƹ̵̡Ӝ̵̨̄Ʒ - Green Notes
Ƹ̵̡Ӝ̵̨̄Ʒ - Apple
Ƹ̵̡Ӝ̵̨̄Ʒ - Rose
Ƹ̵̡Ӝ̵̨̄Ʒ - White Floral
Ƹ̵̡Ӝ̵̨̄Ʒ - Vanilla
Ƹ̵̡Ӝ̵̨̄Ʒ - Musk

The science behind Tide and Tide HE Turbo #PGFutureFabricsNYC

There were even demos that explained the science behind what goes on in our washing machine (this butterfly is thinking it is really time to invest in a High Efficiency washing machine and get out of the 'dark ages' when it comes to washers!)

Green and Floral Notes of Downy #PGFutureFabricsNYC
Green and Floral Notes of Downy #PGFutureFabricsNYC

New products to look for on your next trip to the supermarket include:

Ƹ̵̡Ӝ̵̨̄Ʒ - Tide Pods Plus Febreze
Ƹ̵̡Ӝ̵̨̄Ʒ - Tide HE (high-efficiency) Turbo
Ƹ̵̡Ӝ̵̨̄Ʒ - Downy Fresh Protect in-wash odor shield in the 'active fresh' scent


Tide and Downy have always been my laundry 'go-to' products, and getting this inside look into the science and technology of washable fashion was certainy fun and definitely made me think. I want to re-evaluate my wardrobe and get rid of that 80% that is not being worn and focus more into the 20% that I tend to wear more often, this way I can never say 'I have nothing to wear' and I can really say I love everything that I am currently rocking!

And as events always come with cool swag, with my online nickname being The Official Twitter Party DJ, I have to share that part of the swag was a pair of MARC by Marc Jacobs Humlan Oil Edition UrbanEars headphones! (you can toss the  removable headband and the ear cushions in the wash!) SUH WEET

Do you think more designers will embrace the 'washable fashion' trend?

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FTC Disclosure: This is an event recap, no monetary compensation has been exchanged however Ascending Butterfly was provided with Product Samples for Editorial Consideration and there was a 'swag bag'. This however did NOT influence my opinion. All opinions are 100% my own!  I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure.

Saturday, June 28, 2014

#Sponsored: #PGeveryday is committed to making every day just a little easier + Coupons & Samples from trusted brands!

After 2 weeks of back-to-back Press Trips and a ton of time away from my own bed, my sleep pattern is having trouble re-adjusting to reality. Even if I feel 'bone tired' getting my mind to 'turn off' for the night has been virtually impossible, putting me on the hunt for sleep tips and ideas to get me back on track.

I found a few solid ideas while checking out the P&G everyday™ website! Much like Ascending Butterfly, they are committed to making every day just a little easier and more rewarding, they aim to inspire, support and empower you to unlock the extraordinary potential in your EVERYDAY life.

It's not about that 'one big moment' butterflies, it's making the most of those sweet little day-to-day pleasures! That's what it's all about.

With content and resources from beauty, family, food, health, home and more + product ratings and reviews, this online platform developed by Procter & Gamble is sure to be one you will want to bookmark! I found a great article called "8 Great Ways to Beat Fatigue" that is helping me to get my sleep routine back on track!

My Take:

P&G is definitely a household name for my family and with a plethora of recipes, product reviews, and coupons this site is definitely on my list of bookmarks!

What is your favorite article from the P&G everyday™ website Butterfly?

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FTC Disclosure: This is a Sponsored Post. I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure. I was selected for this opportunity as a member of Clever Girls Collective and the content and opinions expressed here are all my own.

Monday, January 20, 2014

Do you have what it takes to raise a future Olympian? @Bounty thinks you do! #TeamUSA #HockeyMoms #BringIt

Bounty, #BringIt, P&G Team USA Youth Sports Fund
Bounty is calling all moms to share their athlete's messy in-home training moments, for every story shared with @Bounty via twitter using the hashtag #BringIt, Bounty will donate one dollar to the P&G Team USA Youth Sports Fund to help aspiring athletes pursue their Olympic Dreams!

There is a reason that across the board, be it an athlete, a celebrity, or anyone winning an award of any kind really thank God and their Mom first. We start life with a cheerleader who is always on our team. Who is there no matter how messy life gets. Who catches us when we fall, encourages us when we fail and teaches us when to laugh at ourselves and how to be good sports. Lessons we take with us no matter where the road leads.

P&G has been thanking and celebrating moms and one of the ways you may already know about is with the P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games commercial, here it is from YouTube in case you missed it:

The touching and heartfelt moments shared are those moments that many moms can relate to. Those laughs, tears, successes, triumphs, and bumps in the road that all make up motherhood.

Bounty invited a select group of Bloggers to enjoy a dinner with Team USA Hockey Moms as well as Olympian Julie Chu and her "#BringIt" Mom Miriam. Linda Lamoureux, mom of Jocelyne and Monique Lamoureux, Marilyn Decker, mom of Brianna Decker, Mary Duggan, Mom of Meghan Duggan, Ahlise Coyne, mom of Kendall Coyne, and Maura Bellamy, mom of Kacey Bellamy.

Vera Sweeney of Lady and the Blog
Vera Sweeney of Lady and the Blog was the panel moderator

There was a moderated panel first which was moderated by Vera Sweeney of Lady and the Blog who asked the Team USA Hockey Moms to share about their messiest moments raising their amazing Olympian daughters as well as the things that most people don't get to hear, like Financing the career of an aspiring Olympian. Many moms shared about their messiest moments being picked up with Bounty, but they also shared about being honest with their children about the Family's Finances at all times, the cost of the equipment, gas to travel to matches, and everything in between. Raising an Olympian can really add up folks! Which is why I think it's great that P&G is offering to help P&G Team USA Youth Sports Fund to help aspiring athletes pursue their Olympic Dreams!

Center holding Microphone Olympian Julie Chu, Right: (seated) her mom Miriam

Team USA Olympic Hockey Moms Panel
Team USA Olympic Hockey Moms Panel

Team USA Olympic Hockey Moms Panel
Team USA Olympic Hockey Moms Panel

Vera Sweeney Moderates Panel with Team USA Olympic Hockey Moms
Vera Sweeney Moderates Panel with Team USA Olympic Hockey Moms - Love that I caught Miriam's hands in motion!

After the panel we got to enjoy dinner with the Team USA Hockey Moms, and there was a different mom at each table, I had the pleasure of enjoying Ahlise Coyne's company during dinner, and loved the extra touch of a recipe booklet that included a recipe from each mom (I will try to scan these and post them to a pinterest board as soon as possible), recipes included: Pepperoni Bake, Chicken Enchiladas, Miriam's Famous Pork Rib, White Chili, Stuffed Green Peppers for 6, and Angel Hair Pasta!

Tracy from Ascending Butterfly and Right: Ahlise Coyne, mom of Olympian Kendall Coyne
Left: ME! Tracy from Ascending Butterfly and Right: Ahlise Coyne, mom of Olympian Kendall Coyne - I thought it was super cool of her to put her pin on me to take the photo!

Ahlise was definitely a great sport and she has a great sense of humor, I think our table was probably the loudest as we were laughing a lot and having a great time! We even tried to convince her to start a blog. Especially starting with her Olympic experience at Sochi this year!

Left: Geanine from Macaroni Kid (East Bronx/NYC Downtown), to her right ME! Tracy from Ascending Butterfly, Center: Ahlise Coyne mom of Olympian Kendall Coyne, to her right Kimmie Smith who pens Kitten Lounge and is an accessories expert and to her right is her lovely sister! Photo Credit: Geanine P.

My Take:

Raising an Olympian has its share of messy moments but with love, laughter and patience it's definitely possible! And when life gets messy it certainly can't hurt to have extra Bounty on hand to pick it up!

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FTC Disclosure: This is NOT a compensated post, however I was provided with a Gift Bag and a great dinner! However, All opinions are 100% my own!  I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure.

Sunday, October 20, 2013

Teaming up with @PGeveryday & @SheSpeaksUp to raise awareness & bring you a great #Giveaway too! #PGBestDefense


ad: This is a Sponsored Post & Giveaway brought to you in conjunction with SheSpeaks and P&G

I am honored to team up with P&G and SheSpeaks again this year for a very important cause, Breast Cancer Awareness. Last year I participated in the P&G GIVE Hope Do It For the Girls Day of Action where I participated in a blogger round-table with Breast Cancer Survivor and host of E! News Giuliana Rancic, if you missed my recap to that event click HERE. That day inspired me so much that after a visit to my primary (I changed my Primary Doctor shortly after my long term hospitalizations in 2012), where I shared my Family History with Cancer, he opted to have me begin annual Mammograms earlier than I needed to, and I shared about my very first ever Mammogram HERE.

I am so proud of P&G for being consistently involved in such an important cause that directly affects so many lives. I would say too many lives. In fact One in EVERY Eight women will get Breast Cancer in her lifetime. The death rate in fact is actually HIGHER among Latina and African American women. Every hour and a half a Latina woman dies of Breast Cancer in the United States! As a Latina I find this statistic beyond alarming and if I can help in some small way to give another woman the courage to do her self exams MONTHLY, and talk to her Primary Care Physician about getting her Mammogram than I am more than happy to do so.

This year, the P&G Breast Cancer Awareness Campaign has partnered with the National Breast Cancer Foundation (NBCF) to educate everyone about the importance of early detection. Throughout the month of October you can visit the P&G Breast Cancer Awareness Website to hear P&G employees' who share inspiring stories about moments made possible in their lives due to early detection and also download the NBCF's Early Detection Plan App!

According to the National Cancer Institute, Early Detection is the BEST defense against Breast Cancer. The earlier it is detected, the higher the survival rate. When detected during the localized, (or early) stage, the five year survival rate is 98%!  An ounce of prevention is always worth a pound of cure my butterflies!

I am actually due for my annual Mammogram very soon, and want to encourage my butterflies that if you have been putting it off, please don't. Schedule your appointment as soon as possible! Breast Cancer, doesn't care how young you are, how healthy and athletic you may be, and it doesn't care that you have no history of it in your family, early detection is the key to saving lives.

P&G goes 'Pink' in October and we partnering with SheSpeaks and P&G to bring you a chance to win some of their most loved products and brands in a 'Pinktober Giveaway'  full of goodies to remind you about the importance of pink!

Enter using Rafflecopter:
a Rafflecopter giveaway

Double Your Chances to Win and Join the TWITTER PARTY!

**Please Note: Ascending Butterfly is NOT a host or co-host for this party so please direct any and all questions to the host**

Join @PGeveryday and special guest @CoreyWootton for a special Twitter Party about the importance of creating an early detection plan and rallying the women in your life to do the same! (You might want to be sure you are following the hosts before the day of the party, this way if you win the hosts can DM you to get your info for prize fulfillment! and don't forget to RSVP and actively use the hashtag during the party!)

When: Thursday, October 22
Time: 3 p.m. EST
Hashtag: #PGBestDefense

My Take:

Cancer has affected my family and I know first hand how devastating it is. Early detection is key for every cancer type not just breast cancer, so please butterflies do your monthly self-exam, and if you have a history of Cancer in your family speak to your primary about referring you for a Mammogram, you do NOT have to wait until age 40 if you have a history in your family or you detect a lump! Playing it safe is the best way to ensure you'll be able to keep playing at all!

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FTC Disclosure: This is a sponsored/compensated post and giveaway in conjunction with SheSpeaks and P&G Everyday. I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure. All opinions are 100% my own and I can't begin to stress just how important early detection is in saving lives. Ascending Butterfly staff are NOT medical experts nor do we make claims to be, always check with your Physician FIRST!

Monday, June 24, 2013

Are YOU Ready to "Give a Girl a BREAK"? + We asked a Life Coach the 'big 3' life questions! @Always @maria_marin #Empowerment

#ad: This post is brought to you by Always, a Procter & Gamble Product however no monetary compensation has been received!

Each and every single day women are trying to pursue their dreams and realize their passions. Unfortunately, oftentimes, they are held back by other women which is way more hurtful. This year when I attended the #StrongMomsEmpower summit we were asked to take the StrongMoms Pledge and promise to help one another, not criticize, judge or hold each other down or back. So when P&G shared their current "Give a Girl a Break" initiative with me I knew I had to share it with all of you!

Research shows that helping others and being in the supporting company of other women actually reduces stress and makes women healthier, not to mention happier. We all know the rush that we get when donating or doing something good. That feeling is actually due to the release of oxytocin. So physiologically you actually feel good by DOING good!

P&G and their products are definitely a household staple for us, and I'm sure it's the same with you! So I had to admit that I found it very fitting that one of their brands that is there for women during a time they feel pretty vulnerable, hormonal and many times downright crummy, would partner with three teams of passionate female filmmakers who created short films showing how support from other women can make a difference!

About "Give a Girl a Break" and Always:

P&G's leading feminine protection brand, has been empowering women through it's products and education programs for 30 years. Always champions women who support each other and they will carry out this mission via the "Give a Girl a Break" program which encourages women to lend a supportive hand to other women and help support them in realizing their dreams.

You can join "Give a Girl a Break" to support other women at

A Life Coach gets to 'Ask the Coach'

Many moons ago I was an IT recruiter, and it eventually led to Career Counseling, (which I love) and then Life Coaching just organically followed. As a Life Coach, there are three questions that come up quite often, and P&G gave me the chance to pose any questions I wanted to motivational guru and life coach Maria Marin. (Fellow Subscribers to Latina Magazine may already know who she is!) But for those who don't, Maria is one of 25 most powerful women selected by top publication People in Español in 2012. She was also recently named one of the most influential women in radio by Radio Ink Magazine (2013). Maria's mission is very similar to my own: 'To help others believe in themselves'.

María partnered with P&G to film her answers to my questions! Want to get answers to the biggest three questions most women beat their heads against the wall to figure out? Then WATCH:

Get Social With It:

Ƹ̵̡Ӝ̵̨̄Ʒ - "Like" Always on Facebook
Ƹ̵̡Ӝ̵̨̄Ʒ - Follow @Always on Twitter
Ƹ̵̡Ӝ̵̨̄Ʒ - Follow @maria_marin on Twitter

My Take:

If you are old enough to remember life before wings you know just how far we've come! Thanks Always! I think this is a fantastic initiative and I'm happy to see Always doing something so creative to empower young women to achieve their dreams and pursue their passions. And a very special thanks to Maria Marin for being brave enough to let a fellow Life Coach give her the hard questions!

Butterflies, visit the initiative on Facebook and come back and tell us which team got YOUR vote!

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FTC Disclsosure: No monetary compensation has been received to share this Social Good Initiative with our readers, product samples were sent to us and all opinions expressed herein are 100% my own!