Showing posts with label #PGFutureFabricsNYC. Show all posts
Showing posts with label #PGFutureFabricsNYC. Show all posts

Friday, February 6, 2015

{#FashionFriday} High Fashion AND Washable? Oh yes you can! #PGFutureFabricsNYC

Display of Tide Products #PGFutureFabricsNYC

Are those three dreaded words 'Dry Clean Only' going to become a thing of the past? I can only hope so!

With cars out that can now drive themselves, it's about time fabric and fashion took a leap forward and gave us more choices. Like the choice to enjoy designer label fashion that is completely washable and having the fabric retain both it's feel AND color!


P&G hosted a Future Fabrics Event in New York City hosted by Fashion Stylist/Expert, Author and Television host George Kotsiopoulos focusing in on the science of the beauty and care of clothes and the advancements in fabric and technology that included a Fashion Show of looks by Giles Deacon that are completely washable! (see photo of all the looks below:)

Fashion Show of washable fashion looks by Designer Giles Deacon #PGFutureFabricsNYC
Women wear only 20% of their clothes 80% of the time, and according to Cognitive Psychologist, Dr. Lawrence Rosenblum there are 'a myriad of cross-sensory influences on your experience - what you see, how it feels to the touch, what your nose smells, it is the look, feel and scent of your clothes that combine to impact the relationship that you have with them and your final decision on 'what to wear today'.

The Look Color and Whiteness of Clothes by Tide #PGFutureFabricsNYC
Above: 'The Look' of a garment plays a huge part in whether or not we will select it to wear, no one wants a white shirt that is now beige or yellow! (as you can tell the whitest of the shirts is the one washed in Tide Laundry Detergent, where as the same garment washed in competitor brand detergents did not yield the same results and did not preserve the 'whiteness' of the garments)

The Feel Flexibility and Handle of Clothes by Tide #PGFutureFabricsNYC

Above: 'The Feel' of a garment is part of the multi-sensory perception that goes into whether or not we will pick a particular garment out of the closet that day.

The Scent Invisible Stains Cause Odor Tide #PGFutureFabricsNYC

Above: 'The Scent' While that may seem like an obvious one, I had no idea that invisible stains also cause odor. Tide formulas are helping to protect the 'like new' feel of clothes via Fiber Preservation Technologies that prevent hard water minerals from compromising fiber integrity and The new Tide 4-in-1 Pods with Febreze help take this process a bit further by aligning and polishing the fibers to remove soil and invisible stains and binding the parts that actually cause fiber damage and that also lead to premature degradation.

Scent Notes of Downy #PGFutureFabricsNYC

There was a bit of focus on 'Scent' (which was to be expected!) and I was very surprised to learn that proctor & gamble (P&G) employs the most perfumers in the world!

Scent Notes of Downy  with P&G Fashion Scientist and George Kotsiopoulos #PGFutureFabricsNYC

Six of the 'main' notes that go into Downy include:

Ƹ̵̡Ӝ̵̨̄Ʒ - Green Notes
Ƹ̵̡Ӝ̵̨̄Ʒ - Apple
Ƹ̵̡Ӝ̵̨̄Ʒ - Rose
Ƹ̵̡Ӝ̵̨̄Ʒ - White Floral
Ƹ̵̡Ӝ̵̨̄Ʒ - Vanilla
Ƹ̵̡Ӝ̵̨̄Ʒ - Musk

The science behind Tide and Tide HE Turbo #PGFutureFabricsNYC

There were even demos that explained the science behind what goes on in our washing machine (this butterfly is thinking it is really time to invest in a High Efficiency washing machine and get out of the 'dark ages' when it comes to washers!)

Green and Floral Notes of Downy #PGFutureFabricsNYC
Green and Floral Notes of Downy #PGFutureFabricsNYC

New products to look for on your next trip to the supermarket include:

Ƹ̵̡Ӝ̵̨̄Ʒ - Tide Pods Plus Febreze
Ƹ̵̡Ӝ̵̨̄Ʒ - Tide HE (high-efficiency) Turbo
Ƹ̵̡Ӝ̵̨̄Ʒ - Downy Fresh Protect in-wash odor shield in the 'active fresh' scent


Tide and Downy have always been my laundry 'go-to' products, and getting this inside look into the science and technology of washable fashion was certainy fun and definitely made me think. I want to re-evaluate my wardrobe and get rid of that 80% that is not being worn and focus more into the 20% that I tend to wear more often, this way I can never say 'I have nothing to wear' and I can really say I love everything that I am currently rocking!

And as events always come with cool swag, with my online nickname being The Official Twitter Party DJ, I have to share that part of the swag was a pair of MARC by Marc Jacobs Humlan Oil Edition UrbanEars headphones! (you can toss the  removable headband and the ear cushions in the wash!) SUH WEET

Do you think more designers will embrace the 'washable fashion' trend?

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FTC Disclosure: This is an event recap, no monetary compensation has been exchanged however Ascending Butterfly was provided with Product Samples for Editorial Consideration and there was a 'swag bag'. This however did NOT influence my opinion. All opinions are 100% my own!  I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure.