{#FashionFriday} High Fashion AND Washable? Oh yes you can! #PGFutureFabricsNYC

Are those three dreaded words 'Dry Clean Only' going to become a thing of the past? I can only hope so!

With cars out that can now drive themselves, it's about time fabric and fashion took a leap forward and gave us more choices. Like the choice to enjoy designer label fashion that is completely washable and having the fabric retain both it's feel AND color!

P&G hosted a Future Fabrics Event in New York City hosted by Fashion Stylist/Expert, Author and Television host George Kotsiopoulos focusing in on the science of the beauty and care of clothes and the advancements in fabric and technology that included a Fashion Show of looks by Giles Deacon that are completely washable! (see photo of all the looks below:)

Women wear only 20% of their clothes 80% of the time, and according to Cognitive Psychologist, Dr. Lawrence Rosenblum there are 'a myriad of cross-sensory influences on your experience - what you see, how it feels to the touch, what your nose smells, it is the look, feel and scent of your clothes that combine to impact the relationship that you have with them and your final decision on 'what to wear today'.

Above: 'The Look' of a garment plays a huge part in whether or not we will select it to wear, no one wants a white shirt that is now beige or yellow! (as you can tell the whitest of the shirts is the one washed in Tide Laundry Detergent, where as the same garment washed in competitor brand detergents did not yield the same results and did not preserve the 'whiteness' of the garments)

Above: 'The Feel' of a garment is part of the multi-sensory perception that goes into whether or not we will pick a particular garment out of the closet that day.

Above: 'The Scent' While that may seem like an obvious one, I had no idea that invisible stains also cause odor. Tide formulas are helping to protect the 'like new' feel of clothes via Fiber Preservation Technologies that prevent hard water minerals from compromising fiber integrity and The new Tide 4-in-1 Pods with Febreze help take this process a bit further by aligning and polishing the fibers to remove soil and invisible stains and binding the parts that actually cause fiber damage and that also lead to premature degradation.

There was a bit of focus on 'Scent' (which was to be expected!) and I was very surprised to learn that proctor & gamble (P&G) employs the most perfumers in the world!

Six of the 'main' notes that go into Downy include:

Ƹ̵̡Ӝ̵̨̄Ʒ - Green Notes

Ƹ̵̡Ӝ̵̨̄Ʒ - Apple

Ƹ̵̡Ӝ̵̨̄Ʒ - Rose

Ƹ̵̡Ӝ̵̨̄Ʒ - White Floral

Ƹ̵̡Ӝ̵̨̄Ʒ - Vanilla

Ƹ̵̡Ӝ̵̨̄Ʒ - Musk

There were even demos that explained the science behind what goes on in our washing machine (this butterfly is thinking it is really time to invest in a High Efficiency washing machine and get out of the 'dark ages' when it comes to washers!)

Green and Floral Notes of Downy #PGFutureFabricsNYC

New products to look for on your next trip to the supermarket include:

Ƹ̵̡Ӝ̵̨̄Ʒ - Tide Pods Plus Febreze

Ƹ̵̡Ӝ̵̨̄Ʒ - Tide HE (high-efficiency) Turbo

Ƹ̵̡Ӝ̵̨̄Ʒ - Downy Fresh Protect in-wash odor shield in the 'active fresh' scent

MY TAKE:

Tide and Downy have always been my laundry 'go-to' products, and getting this inside look into the science and technology of washable fashion was certainy fun and definitely made me think. I want to re-evaluate my wardrobe and get rid of that 80% that is not being worn and focus more into the 20% that I tend to wear more often, this way I can never say 'I have nothing to wear' and I can really say I love everything that I am currently rocking!

And as events always come with cool swag, with my online nickname being The Official Twitter Party DJ, I have to share that part of the swag was a pair of MARC by Marc Jacobs Humlan Oil Edition UrbanEars headphones! (you can toss the  removable headband and the ear cushions in the wash!) SUH WEET

Do you think more designers will embrace the 'washable fashion' trend?

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FTC Disclosure: This is an event recap, no monetary compensation has been exchanged however Ascending Butterfly was provided with Product Samples for Editorial Consideration and there was a 'swag bag'. This however did NOT influence my opinion. All opinions are 100% my own!  I am disclosing this in accordance with the Federal Trade Commission 16 CFR, Part 255 - Guides Concerning the use of endorsements and testimonials in advertising, you may check our Giveaway and Disclosure Page for additional information regarding Ascending Butterfly Disclosure.

Check out my Holiday Buying Guide #Video #VLOG and interview with @RobertVerdi for my @ProcterGamble #PGHoliday Buying Guide!

Founder and Butterfly-in-Chief of Ascending Butterfly Tracy Iglesias shoots holiday buying gift guide VLOG at Robert Verdi's Luxe Lab in New York City!

Within a few days of each other I spent a week shooting my first ever VLOGs for Ascending Butterfly. I'm much more comfortable sharing my world from behind my camera and from my computer then I am with being in front of the camera or on video, but when I was offered the opportunity to film a Video VLOG for P&G with Lifestyle Expert, Celebrity Stylist and Television Personality, Robert Verdi I jumped at the chance!

Despite four years of keeping myself relatively hidden I knew after the health scare I experienced last year and the horrible way I started 2012 that it was time for me to jump in front of the camera, take risks and really meet life head on! How can you inspire others to come outside their comfort zones and be a good life coach if you don't rise up to challenges that make you uncomfortable in your own life?

The first time I was ever on television I was 5 years old and had won a national competition and the grand prize was an appearance on the television show Romper Room. I hadn't been in front of a camera since. To say I was super nervous, is probably the under-statement of the century! (I think I was a lot more calm when I was five!)

All my nerves were immediately calmed upon entering Robert Verdi's Luxe Laboratory! I was met by the 'Glam Squad' which started with Nails, and I can tell you I gave the manicurist quite a job as my nails were in really sad shape! I picked out a perfect Covergirl Outlast Stay Brilliant Nail Gloss in (180 Lasting Love), which was a very close match my signature red lip that I custom blend. This high gloss nail polish does not require a top coat and lasted one week chip free on my nails. No easy feat, because I put my hands and nails through a lot of typing, being in water and I kept expecting that the tips of my nails would chip fast, and was super surprised that they didn't! I also loved that they dried super fast! Later on that same day I got my thumb caught in a zipper of my handbag and it did not smudge, chip, smear or budge, color me impressed!

Then it was on to makeup, I was super happy when the makeup artist chose not to change my lip color, she liked my custom red so much she left it alone! That's quite a compliment!

Luxe lab stylist uses Aussie Hair Care Products to style Ascending Butterfly for Video Shoot!

From nails it was straight to hair where Aussie Hair Care products were used on my hair and my hair was expertly flat ironed to glossy fabulousness!

Left: Ascending Butterfly Founder and Butterfly-in-Chief Tracy alongside Right: Robert Verdi - of course as soon as the flash went off I closed my eyes!

Then I got a chance to meet Robert Verdi and it was on to the first of two video shoots! I love that Robert is exactly the same way you see on Television, he is super warm, friendly and totally approachable. He instantly put me at ease!

Ascending Butterfly and Robert Verdi all smiles during the P&G #PGHoliday Gift Buying Guide Video VLOG Shoot!

See, I really can keep my eyes open! In the first of the two videos shot, Robert interviews me and asks me about my tips for holiday shopping, here is the video:



Just in case it doesn't play nicely for you or you'd prefer to view it directly on YouTube you can just click HERE, but don't forget to come back and watch the second video!

Not bad considering I had literally run to the lab after covering an event with Jordin Sparks (if you missed our recap coverage of that event, press HERE).

After the Questions and Answers video with Robert, it was time for the main video, the Holiday Buying Guide VLOG! Here is the video:



 
The products I selected include:

Ƹ̵̡Ӝ̵̨̄Ʒ  -  Lulu Lemon 'Daily Om Duffel' (perfect for gym, travel or daily commuters like me!)
Ƹ̵̡Ӝ̵̨̄Ʒ  -  Cambridge 'The Metallics' Satchel in Metallic Rose Gold (perfect for New Years Eve!)
Ƹ̵̡Ӝ̵̨̄Ʒ  -  Olay Pro X Advanced Cleansing Skincare System
Ƹ̵̡Ӝ̵̨̄Ʒ  - P&G Little Luxuries Gift Set (available at your local drugstore, you know, like the one I am a blogger brand ambassador for maybe? :)
Ƹ̵̡Ӝ̵̨̄Ʒ  - UGG Womens Great Jones Earmuff W/Speaker Technology (Perfect for those cold winters to keep jack frost from nipping at your ears while still listening to music on the go. This matches my new Jacket and Gloves!)
Ƹ̵̡Ӝ̵̨̄Ʒ  - I also picked Diane Von Furstenberg Headphones in the 'Stone Leopard Red' Print, paired with gloves that allow for smartphone use and I love how cleverly the fingers of the gloves are stuffed with Covergirl Outlast Lipsticks in each finger, what teenage girl wouldn' t love that bundle?
Ƹ̵̡Ӝ̵̨̄Ʒ  - I also loved the quirky yellow rubbery iPod Portable Speaker! (Needless to say that the #TwitterPartyDJ is always on the lookout for great music accessories!)
Ƹ̵̡Ӝ̵̨̄Ʒ  - And don't forget your Tide to go Instant Stain Remover sticks, I have one in my handbag at all times and keep one in my desk at work and at home, they really do work! I've had all kinds of things spilled on me during events and these have kept favorite outfits from being ruined!

Get Social With it:

Ƹ̵̡Ӝ̵̨̄Ʒ  - Follow @ProcterGamble on Twitter and use the hashtag #PGHoliday
Ƹ̵̡Ӝ̵̨̄Ʒ  - Follow @RobertVerdi on Twitter
Ƹ̵̡Ӝ̵̨̄Ʒ  - Like on P&G Beauty on Facebook
Ƹ̵̡Ӝ̵̨̄Ʒ  - Like Robert Verdi on Facebook

Here is the pro shot of myself and Robert Verdi after both videos were shot:

That's A Wrap!

My Take:

I greatly enjoyed my day filming the #PGHoliday Gift Buying Guide, and I will never forget meeting Robert Verdi! Robert helped make my first time back on camera after so many years fun, Thank You Robert! Finding the right gift and staying within budget isn't always easy but with the P&G Little Luxuries Gift Sets you can knock out some of those 'hard to shop fors' with something that is thoughtful and within budget,  for Holidays 2012 P&G has got you covered!

Happy Holidays Butterflies!

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FTC Disclosure: This is NOT a compensated post, no monetary compensation has been received for shooting this video VLOG. All opinions are 100% my own.

P&G GIVE Hope Do It For the Girls Day of Action #GIVEHope

P&G GIVE Hope Do It For the Girls Day of Action Poster

P&G GIVE Hope Do It For the Girls Day of Action Poster and P&G Products Table

 I did it for 'The Girls', Will YOU?

Giuliana Rancic, E! News anchor and breast cancer survivor, center, Janelle Hail, left, chief executive officer and founder National Breast Cancer Foundation, Inc., and Right, Allison Maxwell, breast cancer survivor and P&G employee, kick off the P&G GIVE Hope Do It For the Girls Day of Action, by rallying women to perform a breast self-exam and create an early detection plan, Thursday, Sept. 20, 2012 in New York. Photo/P&G, Susan Goldman

As I mentioned in my Weekly Moment of Gratitude post yesterday I recently got the chance to participate in one of my most special Twitter Parties yet. I have co-hosted and hosted many twitter parties, but this was my first time participating in a live twitter party with a Celebrity Host! As part of the P&G GIVE Hope "Do It For the Girls!" Day of Action, I attended a blogger roundtable with Giuliana Rancic, new mom, E! News anchor and breast cancer survivor, Janelle Hail, Chief Executive Officer and Founder of the NationalBreast Cancer Foundation, Inc., and Allison Maxwell, breast cancer survivor and P&G employee, who openly discussed their Cancer experiences and treatments as well as the importance of a Breast Self Exam.

Giuliana Rancic, E! News anchor and breast cancer survivor, center, Janelle Hail, left, chief executive officer and founder National Breast Cancer Foundation, Inc., and Right, Allison Maxwell, breast cancer survivor and P&G employee

National Breast Cancer Awareness Month (NBCAM) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer. As well as providing a platform for breast cancer charities to raise awareness of their work and of the disease, BCAM is also a prime opportunity to remind women to be breast aware for earlier detection. Do NOT just rely on your annual doctor appointment, do your self exams MONTHLY, many survivors detected the lump themselves during their monthly self exam! And some found their lump just after meeting with their doctor who did NOT detect it.

Giuliana Rancic, E! News anchor and breast cancer survivor, center, Janelle Hail, left, chief executive officer and founder National Breast Cancer Foundation, Inc., and Right, Allison Maxwell, breast cancer survivor and P&G employee  Photo/P&G, Susan Goldman

One of the things that was discussed during the Q&A was just how differently everyone reacts to the news. There is no right or wrong reaction, there is no right or wrong way to deal with the news. One of the things discussed was whether it's a friend or family member, don't just ask 'What can I do?' - Just do it. Bring over food, magazines, arrange for a house-cleaning service to visit that person, arrange for an in home spa day for the person. Don't let that person just stay in the house, makes sure they get out! And don't under-estimate the power of just listening!

Giuliana Rancic, E! News anchor and breast cancer survivor, center, Janelle Hail, left, chief executive officer and founder National Breast Cancer Foundation, Inc., and Right, Allison Maxwell, breast cancer survivor and P&G employee

And speaking from my own experience from my Medical Nightmare this year, if a friend or family member is hospitalized, please VISIT them in person. Unfortunately the reality of most hospitals is that the person with the most visitors gets the best treatment because the staff knows someone is always watching. The person with very few visitors is often-times cared for way less. It's a very sad reality, but indeed true! (and I always say treat others the way you'd want to be treated. If it were YOU, would you be OK if your loved ones didn't bother checking on you during a hospital stay?)

After the Roundtable - The Twitter Party!

Giuliana Rancic, E! News anchor and breast cancer survivor, particiaptes in a twitter party and kicks off the P&G GIVE Hope Do It For the Girls Day of Action, by rallying women to perform a breast self exam and create an early detection plan, Thursday, Sept. 20, 2012 in New York. Photo/P&G, Susan Goldman

What's a Twitter Party without 'The Official #TwitterPartyDJ' right? I was live tweeting from the "Kardashian Suite" at the Gansevoort Park Avenue (@HotelGansevoort) where the roundtable took place along with Celeb Guest Tweeter, @GiulianaRancic, Main Hosts  @SheSpeaksUp, @NBCF and sponsor @PGmyGIVE.

I was tweeting great quotes and pictures from the Roundtable, here are a few pictures from my camera that I couldn't live tweet:

Giuliana Rancic, E! News anchor and breast cancer survivor, particiaptes in a twitter party and kicks off the P&G GIVE Hope Do It For the Girls Day of Action, by rallying women to perform a breast self-exam and create an early detection plan, Thursday, Sept. 20, 2012 in New York. Photo/P&G, Susan Goldman

Giuliana Rancic, E! News anchor and breast cancer survivor, particiaptes in a twitter party and kicks off the P&G GIVE Hope Do It For the Girls Day of Action, by rallying women to perform a breast self-exam and create an early detection plan, Thursday, Sept. 20, 2012 at the Hotel Gansevoort in New York City.

@GiulianaRancic (Left) tweeting during the #GIVEHope Twitter Party!

How YOU Can Get Involved:

Ƹ̵̡Ӝ̵̨̄Ʒ - Please perform a regular breast self-exam. For more information, visit earlydetectionplan.org and click here to find out how to perform a breast self-exam.

Ƹ̵̡Ӝ̵̨̄Ʒ - You can save money while giving back by redeeming coupons in the P&G brandSAVER® found in your local newspaper. For every September 30 coupon redeemed, a 2¢ donation will be made to the National Breast Cancer Foundation and for every October 14 coupon redeemed, a 1¢ donation will be made.

Ƹ̵̡Ӝ̵̨̄Ʒ - A $1 donation will be made to the National Breast Cancer Foundation for every hand image created on the PGmyGIVE Facebook app.

MY Take:

Breast Self Exams are CRUCIAL. Please perform them monthly without fail, some people find it easy to remember to do in the shower, some prefer lying down in bed, whichever method works best for you use it! Remember, Breast Cancer does not discriminate, and being young doesn't prevent you from being afflicted, so if you have a history of breast cancer on either side of your family, discuss a game plan with your doctor about mammograms, if there is a history in your family, you are NOT too young to get a mammogram!

Here are some shots of me:

Ascending Butterfly wearing an Adrianna Papell Dress (oddly enough I won this dress from an E! News  Fashion Contest and I wore it for the first time to interview E! News own Giuliana Rancic!)  Boots 'Dinka' by Naturalizer

Ascending Butterfly in the Kardashian Suite at the Gansevoort Hotel for the #GIVEHope Twitter Party, I am wearing  a dress by Adrianna Papell, the jewelry is my own, the Boots are 'Dinka' by Naturalizer

Below is a shot of all the bloggers included in the Roundtable with Giuliana Rancic!

Second from Left ME! @Ascending1, then it's @barrettboys, @MomMostTraveled, @SweetiesSweeps,  Center: @GiulianaRancic, Far Right: Allison Maxwell (in pink dress) she is a P&G Employee and Breast Cancer Survivor!

Have you done your Self Exam this month? Have you battled Breast Cancer? Has someone in your family battled it? Feel free to share your experiences with us!

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FTC Disclosure: This is NOT a compensated post, no monetary compensation has been received. I was a VIP Guest of SheSpeaksUp and was the provided the opporunity to participate in a special roundtable, questions and answers session, light lunch, and twitter party. All Opinions are 100% my own. I do feel Breast Health Awareness and Self-Exams are critical!

Winner! Twitter Party, Prizes & More!

It's all in the Thursday Bag! First up: Winner Announcement:

a Rafflecopter giveaway

Congrats to our Winner Hoa Le who won a Britax Accessories Prize Pack for the car that includes:

Ƹ̵̡Ӝ̵̨̄Ʒ  - 1 BRITAX Vehicle Seat Protector (MSRP $29.99)

Ƹ̵̡Ӝ̵̨̄Ʒ  - 1 BRITAX Back Seat Mirror (MSRP $19.99)

Once I get Hoa's information, the prize will be shipped directly by our wonderful sponsor @SafeConBritax

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TWITTER PARTY INFORMATION FOR TODAY!!

Special Guest Celeb Tweeter: @GiulianaRancic

Did you know that one in eight women will get breast cancer in her lifetime? Fortunately, there is hope! When breast cancer is detected early, the five-year survival rate is 98 percent. Early detection saves lives.

We’re teaming up with P&G GIVE Hope to fuel a breast cancer early detection movement among women everywhere, kicked off by the “Do It For the Girls! Day of Action” on Thursday, September 20 with breast cancer survivor and TV personality, Giuliana Rancic. Join us for an afternoon Twitter Party at 3 p.m. We’ll be spreading the word about this important call to action – and more importantly – rallying women to take action. All while giving away some fabulous prizes, including a $200 gift card to the spa of your choice!

RSVP to be eligible for the door prize by commenting on this post with your Twitter handle (Ex. @SheSpeaksUp)!

I'm joining a very special twitter party and I hope you will too!, Here are the deets:

Party Details:

When: Thursday, 9/20 at 3pm ET
Where: Twitter - follow hashtag #GIVEHope
Custom Tweet Grid: http://bit.ly/S0sxO0
RSVP: http://bit.ly/ghope
Brands: @PGmyGIVE
Special Guest: @GiulianaRancic
Panelists: @Zipporahs, @LisaSamples, @StacieInAtlanta, @haveuheard1, @MommyBlogExpert, @goodenufmother, @MamaMaryShow

Prizes:

We're giving out over $750 in prizes! You could win our grand prize - a $200 gift card to the spa of your choice!

Don't forget to RSVP for these amazing prizes, and great conversation with Special Guest Star Giuliana Rancic, who is a Breast Cancer Survivor and New mom!

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The Fashion Forward Conference in New York City

I attended a Fashion Conference in New York City yesterday (which is why my Wordless Wednesday was a little late yesterday, it was fantastic, and I was live tweeting from the event, so you can check out my tweets by reading my twitter stream @Tracy_Iglesias

Once I'm more caught up, I have multiple events back to back to back through Sunday, I will get my recap photos posted!

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FTC Disclosure: This is NOT a compensated post. This post is NOT sponsored. All opinions are 100% my own.